Why am I passionate about this?
My passion for developing entrepreneurial and business instinct is simple. It is all based on confidence. Over time, my experiences have shown me that many leaders (myself included) can end up in “decision paralysis” and default to taking no action at all. Leaders can have all of the information and indicators that a decision is the right thing to do, but they default to doing nothing. By developing a better understanding of my own instincts, I have been able to build confidence in the decisions I have made over the past 20 years, thus eliminating any deterrents from making sound decisions.
Cassmer's book list on developing an entrepreneurial instinct
Why did Cassmer love this book?
I really hesitated putting The Art of War on my list. It is almost cliché as a lot of pretentious students of business and entrepreneurs will have a copy of this book prominently displayed in their office or listed as an influence in their professional profiles.
However, the lessons in this book are simple and profound. When you cannot win the battle, do not engage with the enemy. While these seem like simple common sense insights, all business leaders should revisit them in their most simplest terms. There are too many books and resources that will take one of the concepts from The Art of War and turn it into a thesis and completely water down the lessons at hand.
To refine your entrepreneurial instinct, you should frequently revisit what it was built upon. The Art of War is the foundation.
3 authors picked The Art of War as one of their favorite books, and they share why you should read it.
Note: The chapters in the book are not in order and it is intentional.
This edition approved by the Holden-Crowther Organisation for Asian Studies.