Why am I passionate about this?
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
Wayne's book list on B2B salespeople to stay relevant and successful
Why did Wayne love this book?
Sun Tzu’s classic text, The Art of War has been a ‘go-to’ handbook for scholars, politicians, and military leaders for centuries.
In more recent times, politicians, entrepreneurs, business leaders, and sports coaches have turned to this classic for invaluable commentary and guidance of strategy, leadership, competition, cooperation, and organisation.
Krause puts Sun Tzu’s concepts in context with the business world to save the reader having to ‘translate’ the instructions on how to wage war to how to conduct business successfully.
1 author picked The Art of War for Executives as one of their favorite books, and they share why you should read it.
For years, business schools and professional consultants have turned to Sun Tzu's 2500-year-old Chinese text for its useful commentary on such topics as leadership, strategy, organization, competition and co-operation. The wisdom of Sun Tzu's "The Art of War" is now made accessible to the modern reader. Not simply a new translation, this book provides an easy-to-follow interpretation of the classic document. It reveals the brilliance of Sun Tzu, and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, whilst incorporating the ideas of contemporary business philosophers, such as Peters, Drucker…