I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
When I
arrange for my clients to do a radio or podcast interview, some sell books,
while others do not. Why is that?
In many cases it’s the little things said during an interview that make people
want to buy that book. That’s why Media
training is important, because what good is landing an interview if you can’t get
the listener/viewer to take action and buy the book? If you take your
interviews seriously then read this book. Besides learning tips and techniques
you’ll gain confidence which is an important element of any
interview. This book is for anyone who is planning on getting media
coverage including: Authors, C-Suite Execs, Politicians, and Sports
Figures.
The author
Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News.
He coached guests on how to look and sound good for years. Now he brings that
experience to his…
Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post
I have always been fascinated by people and I love stories. All we are is who we are to each other. Our childhoods are such a formative time and they echo into our future. We never really leave them behind. If we have a childhood wound we have to fix it. Childhood trauma and recovering from it is such a fascinating topic. Psychology has always intrigued me. We can suppress memories and then, boom!, they hit us and we have to deal with the fallout. I have read so many books on the topic and I look forward to reading more in the future.
This book had me completely gripped. It is absolutely brilliant. Hannah’s mother was murdered when she was younger and now she’s not sure her father didn’t do it. Her father has dementia and as she starts to resemble her mother more the truth starts to come out. She is estranged from her television star brother and caring for her father. She is scarred from her childhood and has never reached her potential.
She becomes determined to find out the truth about what happened to her mother. As childhood trauma goes, your mother being murdered is right up there and this book is so compelling and beautifully written. I could not put it down. It’s perfect.
I lean in and whisper the question I have never let myself utter in twenty-three years. "Dad, did you murder Mum?"
Hannah Davidson has a dementia-stricken father, an estranged TV star brother, and a mother whose death opened up hidden fault lines beneath the surface of their ordinary family life.
Now the same age that Jen Davidson was when she was killed, Hannah realises she bears an uncanny resemblance to her glamorous mother, and when her father begins to confuse them she is seriously unnerved.
Determined to uncover exactly what happened to her mum, Hannah begins to exploit her arresting…
I'm perhaps the inevitable result of a lifetime spent on a steady diet of magical realism, literary fiction, science-fiction, and Spider-Man comics. Fortunately I’ve been able to channel my simultaneous loves of storytelling and structure into a life as a developmental editor. And where my own work is concerned, I’ve been able to do a lot of those things my childhood self might have hoped for: a novel inThe Listeners, a feature film in Ape Canyon, and a litany of strange and usually distressing short stories. These days I do those things from my Washington, D.C. apartment with my wife and our two cats with a combined seven legs.
The Twilight Zone, again? Yes, The Twilight Zone again. There are tons of great stories here, but I'm highlighting Lynn Venable's "Time Enough at Last," which is arguably even more iconic than "Nightmare at 20,000 Feet." While most would regard it as a science-fiction story more than a horror story, I think it’s one of the best examples ever put to paper of the principle that horror is personal. One person’s inconvenience is another’s world-ending nightmare—and vice versa. Lynn Venable’s broader body of work is not especially well known, but with this one story dropped into a genre dominated by men, Venable turned out one of the greatest and most memorable genre stories there would ever be. So check it out—you know, while there’s still time.
I like understanding television as culturally situated. Television is constructed along a number of sites: cultural, institutional, ideological, historical, or via the different ways audiences understand it. Interrogating television and what it does as a medium was historically relevant because it was a mass medium. But how can we evaluate the medium in times of highly fragmented audiences? Because of this, exploring Netflix as a new form of ‘television’ has become so important to me. The authors all try to get to terms with how television has changed over its short existence. This helps us understand the medium better, as well as our current moment.
This is a short book in which Newman explores the changes in what the term ‘video’ means.
The term is closely intertwined with the history of television, describing first television broadcasts and then how taping was used to bridge the time differences between the American east and west coasts. The term then described the ways home video revolutionized how video was used in the private sphere. Today, we receive videos as the digital snippets we see on YouTube or the short clips we post on social media.
I like Newman’s work in general. But this book tells us so much about TV history in the US; I find it an incredibly fascinating work.
Since the days of early television, video has been an indispensable part of culture, society, and moving-image media industries. Over the decades, it has been an avant-garde artistic medium, a high-tech consumer gadget, a format for watching movies at home, a force for democracy, and the ultimate, ubiquitous means of documenting reality. In the twenty-first century, video is the name we give all kinds of moving images. We know it as an adaptable medium that bridges analog and digital, amateur and professional, broadcasting and recording, television and cinema, art and commercial culture, and old media and new digital networks. In…
I’ve been reading horror books and watching horror movies since I was entirely too young to do either—thanks to my father’s collection of Stephen King books and my uncle’s love of horror movies. Now I’m a horror writer and wake early each morning to make blank pages darker. Zombies remain one of my favorite horror sub-genres. There’s something relentlessly compelling about these mindless ghouls linking inside each of us waiting for some triggering event to set them loose. Maybe it’s the resulting chaos. Maybe it’s the gruesome horror. Mostly, it’s how such tales show us the fragility of our civilization and the darkness of our own nature.
I know, I know. Lots of people are over The Walking Dead. I have a love/hate relationship with the television show, as well. But I’ve read every chapter of the comic book series, and I have to tell you that zombie fiction doesn’t get much better. Kirkman’s epic spans 22 collection editions comprising 193 total comic books, and it’s pure dark magic from start to finish. He populates his tale with compelling characters and terrifying zombies. The tension is palpable and absolutely no one is safe. One of the hallmarks of this series is the shocking, unexpected deaths of key characters, which made all the more impactful because Kirkman makes us feel genuine emotions for them all.
The world we knew is gone. The world of commerce and frivolous necessity
has been replaced by a world of survival and responsibility. An epidemic of
apocalyptic proportions has swept the globe, causing the dead to rise and feed
on the living. In a matter of months society has crumbled: no government, no
grocery stores, no mail delivery, no cable TV. In a world ruled by the dead, the
survivors are forced to finally start living.
I have always been a very imaginative individual and even now I think of my imagination as a place I can escape to. I build worlds and dimensions in my head and visit them often especially when I'm writing my own books, poems, or drafting characters. I'm a very visual individual and pay attention to detail so these imagined worlds can become quite complex and intricate. That's why I have always loved adventure, it's such a privilege to be given access to other worlds and minds through the medium of books. You get a chance to wander around someone else's imagination – what a way to escape, what an adventure in and of itself!
I loved this book for many reasons growing up but I think first and foremost because it was one of the first books I had ever seen with an illustration of a black child on the front cover aimed at children around my age. It was also turned into a TV series and I remember realising at this point in my early teens that there are so many ways that a book can be interpreted. Not just in the minds of their readers but through different creative mediums and this really excited my imagination as I have been acting since I was small and very involved in many different forms of music. This made Whizziwig, a story about possibility at every turn as the subject matter is also about chancing upon an alien life form in your backyard with whom the protagonist becomes friends. Plus, it was the first…
Whizziwig is an alien - a very special alien who makes wishes come true, but only wishes made for someone else! Every wish granted gets his space ship one step nearer to becoming repaired. But every wish granted also causes chaos for Ben and his family.
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
I’ve been a fan of horror stories since I was a child. It was never about the shock or the gore, but the sense of dread and unease such stories could build, and how they challenged society’s norms in a variety of ways. The driving force in a lot of horror is often the threat—or even the result—of some sort of loss, and that’s what I tend to explore in my own work. Whether it’s the loss of life, of love or loved ones, the loss of sanity, of reality, horror allows us to discover and/or face our fears while providing a means by which to manage them.
I came to this one after watching and loving the television version and found the book even more fulfilling (although very different). It focuses on what happens when millions of people suddenly disappear from the world’s population and it looks not only at how people deal with this massive loss but also how they deal with the mystery of it, the not knowing why. People don’t only lose loved ones in this book but also their own sense of how the world should work, leaving them with a lot to deal with. I loved the characters, the tight focus on one community (and mostly one family within that community), and I loved how Perrotta made such a wild possibility seem entirely plausible.
With heart, intelligence and a rare ability to illuminate the struggles inherent in ordinary lives, Tom Perrotta's The Leftovers—now adapted into an HBO series—is a startling, thought-provoking novel about love, connection and loss.
What if—whoosh, right now, with no explanation—a number of us simply vanished? Would some of us collapse? Would others of us go on, one foot in front of the other, as we did before the world turned upside down?
That's what the bewildered citizens of Mapleton, who lost many of their neighbors, friends and lovers in the event known as the Sudden Departure, have to figure out.…
I am, have always been, and always will be a realist. Therefore I find ‘Faction’ books, biographies, and memoirs more interesting, as I can learn from them and know that some or all of the events are true. They say ‘write what you know’ and so when it came to writing A Rather Unusual Romance I did just that. I was diagnosed with Stage 4 thyroid cancer back in 2005, and decided to weave the 15-year journey back to health I undertook into the pages of a fictional romance, with Alan and Erin similarly affected by thyroid cancer. Every procedure they had to endure was true because I had to go through it as well (without the romance)!
Because it is another ‘Faction’ novel. Martha found the inspiration to write this book from dreams, from watching a TV show featuring Oprah Winfrey interviewing various men suffering from an addiction to pornography, and from information given to her by 8 wives whose marriages were affected by their husbands’ addictions. Addiction to porn is a very real problem in these modern times.
Inspired by an episode on Oprah from years ago that dealt with men addicted to porn, a dream, and 8 women's lives, Portrait of Our Marriage, a fictional memoir, is one woman's story you don't want to miss. Nicky, embarks on a journey to find herself and become her own person despite the legacy of a domineering father and an emotionally—and often physically—distant husband. Reminiscing events from her life, she looks at pictures and remembers the romance, falling in love, marriage, and her family. When her husbands interest in pornography becomes an obsession. She wonders how she will compete? Some…
My kid side loves robots and the possibilities they bring! My author side enjoys exploring what makes a reader “care” for a character that’s human, animal, and machine alike. And my parent side is ever interested in childhood with technology – the bad AND the good. Childhood today is very different from the childhood I experienced, but that doesn’t mean my experience was better, more correct, or even healthier. It’s just different! Kids today will remember their childhoods just as fondly as I remember mine. I aim to celebrate kids today and not to demonize the reality of their tech-infused world. I believe this list does just that!
I included this book to counterbalance all the machinery and tech in my list. And while I am super intrigued by robots being robots, it’s also okay to go against expectations like the character in this book does! This robot actually unplugs (against his parent’s will) to explore what’s lies beyond his digital world.
**Check out the Doug Unplugs animated series on Apple TV!**
It's easy being a robot, if you play by all the rules—but when Doug gets curious, he decides to unplug and forge his own path. And he discovers a whole world of what's possible.
Doug is a robot. His parents want him to be smart, so each morning they plug him in and start the information download. After a morning spent learning facts about the city, Doug suspects he could learn even more about the city by going outside and exploring it. And so Doug . . . unplugs. What…
