The most recommended books about popularity

Who picked these books? Meet our 30 experts.

30 authors created a book list connected to popularity, and here are their favorite popularity books.
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Book cover of Diary of a Wimpy Kid

Mark Leiknes Author Of Quest Kids and the Dark Prophecy of Doug

From my list on middle grade to inspire you to draw comics.

Why am I passionate about this?

I started drawing comics in the first grade and have never stopped. My syndicated comic strip, Cow & Boy, ran for eight years, and now I write and draw the middle-grade fantasy series Quest Kids. I am so fortunate to have cobbled together my love of comics into a career and to have been inspired by so many talented people along the way. Below is a collection of some of the best.

Mark's book list on middle grade to inspire you to draw comics

Mark Leiknes Why did Mark love this book?

My newspaper comic strip had just finished its run, and I was looking for my next big thing. That’s when I came across Diary of a Wimpy Kid.

The drawings were simple and hilarious, and the clever writing didn’t seem to be just for kids. Greg Heffley has this flawed prickly everyman edge which makes him easy to identify with. But as good as this book and series are, I was more impressed with the new way Jeff Kinney had found to sneak comics into chapter books. 

By Jeff Kinney,

Why should I read it?

7 authors picked Diary of a Wimpy Kid as one of their favorite books, and they share why you should read it. This book is for kids age 7, 8, 9, and 10.

What is this book about?

Boys don't keep diaries-or do they?

The launch of an exciting and innovatively illustrated new series narrated by an unforgettable kid every family can relate to

It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.

In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star…


Book cover of Dear Evan Hansen

Maura Jortner Author Of 102 Days of Lying About Lauren

From Maura's 3 favorite reads in 2023.

Why am I passionate about this?

Author Professor Writer Reader Lover of all things having to do with cats Theater geek

Maura's 3 favorite reads in 2023

Plus, Maura's 12-year-old's favorite books.

Maura Jortner Why did Maura love this book?

I was swept into this book at the start because of the main character.

Evan Hansen is filled with anxiety and he’s quickly relatable. He’s so relatable that when he makes a terrible mistake—letting everyone believe that he really was best friends with Connor Murphy—I could understand why he did it and I could imagine doing something similar. I felt deeply for Evan and his plight to admit the truth. 

By Val Emmich, Steven Levenson, Benj Pasek , Justin Paul

Why should I read it?

2 authors picked Dear Evan Hansen as one of their favorite books, and they share why you should read it. This book is for kids age 14, 15, 16, and 17.

What is this book about?

*Read the book before you see the film, out September 2021!*

Dear Evan Hansen,

Today's going to be an amazing day and here's why...

When a letter that was never meant to be seen draws high school senior Evan Hansen into the Murphy family's grief over the loss of their son, he is given the chance of a lifetime: to belong.

He just has to stick to a lie he never meant to tell.

That the notoriously troubled Connor Murphy was his secret best friend.

Suddenly, Evan isn't invisible anymore. And Connor's wealthy parents have taken him in like he…


Book cover of Contagious: Why Things Catch on

Marcus Collins Author Of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

From my list on helping people get people to take action.

Why am I passionate about this?

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

Marcus' book list on helping people get people to take action

Marcus Collins Why did Marcus love this book?

Where my scholarly diet provided perspective to help me see the world differently, Contagious provided a means to apply this perspective to the ideas I put in the world.

Jonah Berger’s academic work explores the science of why we share what we share and how ideas catch on.

His book, however, takes a step forward and provides a framework that can be leveraged to help engineer ideas in such a way that practitioners might increase the likelihood of their ideas spreading.

This book helped me communicate what previously felt like intuition and empowered me to do so with a level of rigor that enabled me to solicit buy-in for unconventional ideas.    

By Jonan Berger,

Why should I read it?

2 authors picked Contagious as one of their favorite books, and they share why you should read it.

What is this book about?

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…


Book cover of This Song Will Save Your Life

Anna Hecker Author Of When the Beat Drops

From my list on YA about girls who literally rock.

Why am I passionate about this?

I was a painfully awkward teenager, two years younger than the rest of my class and a little too “extra” to fit in anywhere. I spent all of high school desperately seeking my weirdos—people who would accept me the way I was, rabid-puppy enthusiasm and all. One night I met a colorfully-dressed trio on the street who invited me to a loft party that changed my life. That night I fell in love with NYC’s underground party scene: the high-energy music, grimy locations, and most of all the people. I had found my weirdos. When the Beat Drops is my love letter to discovering your people and finding your scene. 

Anna's book list on YA about girls who literally rock

Anna Hecker Why did Anna love this book?

When I was pitching my book, I used this book as a comp: it’s like This Song Will Save Your Life, but at raves! There are definitely some similarities (credit to Leila Sales: hers came first). They both feature geeky girls, and Sales’ Elise Dembowski is one of the truest awkward-teen first-person voices I’ve ever read. They’re both set against the backdrop of underground music scenes, and the way Sales describes indie dance parties made me feel like I was back in the basement of NYC’s Lit trying to look cool while bopping around awkwardly to Joy Division. Both of our protagonists have weird relationships with older guys, and they both learn lessons that suck at the time but make them stronger. So is there room in the world for two girl-DJ books? Yes! Check out This Song Will Save Your Life and you’ll see exactly why. 

By Leila Sales,

Why should I read it?

1 author picked This Song Will Save Your Life as one of their favorite books, and they share why you should read it. This book is for kids age 12, 13, 14, and 15.

What is this book about?

Making friends has never been Elise Dembowski's strong suit. All throughout her life, she's been the butt of every joke and the outsider in every conversation. When a final attempt at popularity fails, Elise nearly gives up. Then she stumbles upon a warehouse party where she meets Vicky, a girl in a band who accepts her; Char, a cute, yet mysterious disc jockey; Pippa, a carefree spirit from England; and most importantly, a love for DJing.
Told in a refreshingly genuine and laugh-out-loud funny voice, Leila Sales' THIS SONG WILL SAVE YOUR LIFE is an exuberant novel about identity, friendship,…


Book cover of Forest Hills Bootleg Society

Ashley Robin Franklin Author Of The Hills of Estrella Roja

From my list on queer YA graphic novels that'll make you feel less alone.

Why am I passionate about this?

While The Hills of Estrella Roja is my YA debut, I’ve been a big fan of YA graphic novels for years. I think YA is such fertile ground for great storytelling, because of how intense things can feel at that age, you’re on the cusp of adulthood, figuring out what type of person you are/want to be and where you fit in the world. Then throw in queerness, which adds a whole other layer to the experience. As a queer cartoonist creating work for young people (and everyone, really!) during this distressing era of book bans, creating and supporting authentic and diverse queer stories feels more important than ever. 

Ashley's book list on queer YA graphic novels that'll make you feel less alone

Ashley Robin Franklin Why did Ashley love this book?

Friendship and navigating school social hierarchy is hard enough, but throw in a secret queer relationship and a bootleg anime dvd business? Yikes!

What I love about Forest Hills Bootleg Society is how messy it is; these girls have PROBLEMS. Of course they do, they’re teens. This graphic novel is so funny and relatable at times, while at other points, it’s heartbreaking. This especially speaks to me as a former anime-teen! 

By Dave Baker, Nicole Goux,

Why should I read it?

1 author picked Forest Hills Bootleg Society as one of their favorite books, and they share why you should read it. This book is for kids age 14, 15, 16, and 17.

What is this book about?

Set in 2005, this gorgeously illustrated, funny, and honest graphic novel follows four teens who stumble into an illicit anime DVD-burning business that shakes up their conservative small town…and their friendship.

When Brooke, Kelly, Maggie, and Melissa buy a bootleg anime DVD at a gas station, they get much more than they bargained for with Super Love XL, a risqué move featuring—among other things—a giant mecha who shoots lasers out of her chest. The four girls are horrified (and maybe a little fascinated). It’s so unlike anything they’ve seen, would probably shock everyone else in their town, and definitely would…


Book cover of Small Town Monsters

Frank Morelli Author Of Breaking News

From Frank's 3 favorite reads in 2023.

Why am I passionate about this?

Author Word wizard Reader Educator Life-long learner Caped crusader

Frank's 3 favorite reads in 2023

Frank Morelli Why did Frank love this book?

Diana Rodriguez Wallach displays a masterful grip on her third-person narrator, adeptly bouncing back and forth between the lives of her two main characters, Vera and Max, while slowly and deliciously revealing both their troubled pasts and their growing obsession with each other.

The closer they get to each other, the farther they find themselves thrust into a world from which they don’t belong, a world that is hopelessly marred by death, darkness, and the merciless clutches of evil.

This book is a headlong dive into the world of cults and the occult, armed with more terrifying twists and turns than a roller coaster ride through the actual Pet Cemetary.

By Diana Rodriguez Wallach,

Why should I read it?

1 author picked Small Town Monsters as one of their favorite books, and they share why you should read it. This book is for kids age 12, 13, 14, and 15.

What is this book about?

The Conjuring meets The Vow! This is the terrifying story of a girl, a dark angel, and the cult hellbent on taking over her small, coastal town.

Vera Martinez wants nothing more than to escape Roaring Creek and her parents' reputation as demonologists. Not to mention she's the family outcast, lacking her parents' innate abilities, and is terrified of the occult things lurking in their basement.

Maxwell Oliver is supposed to be enjoying the summer before his senior year, spending his days thinking about parties and friends. Instead he's taking care of his little sister while his mom slowly becomes…


Book cover of Before I Fall

Jodi Perkins Author Of Chasing Echoes

From my list on where time is out to get you.

Why am I passionate about this?

During my fifth year teaching 7th grade, I found myself repeating the same lessons as prior years, participating in the same club events, marching in the same parades, etc. My students would inevitably reach the end of the school year and move on, while I was forever frozen in 7th grade. Herein my fascination with time loops was born. Over a decade later, I’m now happily teaching high school English while moonlighting as a writer of stories featuring temporal anomalies and time travel. I hope to spread my wings into dystopians and fractured fairy tales in the future, but until then…I may or may not have 22 clocks in my house.

Jodi's book list on where time is out to get you

Jodi Perkins Why did Jodi love this book?

Before I Fall is Mean Girls meets Groundhog Day, with the popular and pretty protagonist, Sam, forced to relive February 12th (her beloved “Cupid’s Day”) over and over. In the beginning, I had no love for Sam and was appalled by her and her friend’s nasty behavior, but Sam’s character growth throughout the novel is inspirational. The time-turning in the novel is handled flawlessly with repeated events never growing dull, and each new loop offering another layer to Sam’s redemption. Admittedly the book didn’t end the way I wanted (I’m a fan of fairy tale endings, even if unrealistic), but watching Sam evolve from a shallow mean girl to a beautiful soul was a moving experience and made the book worth the read.

By Lauren Oliver,

Why should I read it?

4 authors picked Before I Fall as one of their favorite books, and they share why you should read it. This book is for kids age 14, 15, 16, and 17.

What is this book about?

A bestselling summer read as heartbreaking as The Lovely Bones and as gripping as Jenny Downham's Before I Die.

**Now a major Netflix movie starring Zoey Deutch, Halston Sage, Logan Miller, Kian Lawley*

'Gossip Girl meets Groundhog Day' Grazia

'Tender, funny and raw' Marie Claire

'A clever, funny, insightful and utterly addictive novel' Daily Mail

'Compelling and poignant, a truly memorable read' Closer

They say 'live every day as if it's your last' - but you never actually think it's going to be. At least I didn't.
The thing is, you don't get to know when it happens. You don't…


Book cover of Stargirl

S.J. Butler Author Of Last Orders

From my list on stories of human adventures written in a captivating style.

Why am I passionate about this?

Having written in the genre of psychological/crime thriller fiction for some years, I am always drawn to original voices, particularly those who are prepared to go that extra mile to produce something fresh or a concept that hasn’t been touched on before. With this kind of writing, it is quite easy to get pigeonholed, and the author has to be as meticulously authentic as they possibly can. Thinking and then using the absurd in writing is probably the best endorsement for any book; the stranger, the better. In this modern, media-fueled world, you always have to go to different places and ignite new ideas and narratives. 

S.J.'s book list on stories of human adventures written in a captivating style

S.J. Butler Why did S.J. love this book?

This book is an unusual, magical story about differences and how we often react to those who don’t conform to the norms in society.

The plot is tremendously intertwined with suspense, the type that unexpectedly creeps up on you and surprises you every time. You are instantly hooked from start to finish.

Unputdownable. I was totally immersed from the first page. It's an unforgettable book. If you believe in non-conformity, then this book is for you.

By Jerry Spinelli,

Why should I read it?

5 authors picked Stargirl as one of their favorite books, and they share why you should read it. This book is for kids age 12, 13, 14, and 15.

What is this book about?

Soon to be an original film on Disney+ streaming service!

Before ELEANOR AND PARK, there was STARGIRL. The seminal life-affirming YA novel celebrating first love and self-acceptance - now in a beautiful new edition for the next generation of readers.

She's as magical as the desert sky. As mysterious as her own name. Nobody knows who she is or where she's from. But everyone loves her for being different. And she captures Leo's heart with just one smile.

STARGIRL is a classic of our time that celebrates being true to ourselves and the thrill of first love. A life-changing read…


Book cover of Peanut

Andrea Pyros Author Of My Year of Epic Rock

From my list on food allergies.

Why am I passionate about this?

I’m a kidlit author myself. I’ve written two middle-grade novels, one of which is all about having a food allergy, but my interest in food allergies is all due to my first kid. Amelia was born with multiple allergies to common ingredients like eggs and dairy. At first it was hard! Figuring out how to cook for her at home and keep her safe when she was in school or at a friend’s house felt daunting and frightening, so we turned to books for advice, recipes, and education for the entire family. Even if your reader isn’t the one with allergies, they’ve no doubt got a classmate or family member who does. 

Andrea's book list on food allergies

Andrea Pyros Why did Andrea love this book?

A graphic novel for teens, Peanut tells the story of a new girl in town who decides that she needs something to make her interesting to her new high school classmates. So Sadie pretends to have a peanut allergy. Sure, that might make her interesting, but when her lie starts to grow like a snowball rolling down a mountain, Sadie’s not sure how she’ll get out of this disaster of her own making.

By Ayun Halliday, Paul Hoppe (illustrator),

Why should I read it?

1 author picked Peanut as one of their favorite books, and they share why you should read it. This book is for kids age 10, 11, 12, and 13.

What is this book about?

Before you write me off as a delusional psycho, think about what it's like to be thrown into a situation where everyone knows everyone... and no one knows you. Sadie has the perfect plan to snag some friends when she transfers to Plainfield High—pretend to have a peanut allergy. But what happens when you have to hand in that student health form your unsuspecting mom was supposed to fill out? And what if your new friends want to come over and your mom serves them snacks? (Peanut butter sandwich, anyone?) And then there's the bake sale, when your teacher thinks…


Book cover of Hit Makers: How to Succeed in an Age of Distraction

Paul Feldwick Author Of Why Does The Pedlar Sing? What Creativity Really Means in Advertising

From my list on making sense of the madness of advertising.

Why am I passionate about this?

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Paul's book list on making sense of the madness of advertising

Paul Feldwick Why did Paul love this book?

When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?

Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.

By Derek Thompson,

Why should I read it?

3 authors picked Hit Makers as one of their favorite books, and they share why you should read it.

What is this book about?

NATIONAL BESTSELLER

A Book of the Year Selection for Inc. and Library Journal

"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…