Here are 100 books that Hit Makers fans have personally recommended if you like
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In a world in which we are faced with increasing amounts of information that we have to parse (from social media, cable news channels, newspapers), it often feels hard to separate fact from fiction, and evidence-based research from junk science. In my own work, I have given a great deal of thought to how to get research-based evidence into the hands of practitioners (managers, employees) who can put it to good use. An important piece of the puzzle is helping practitioners understand the research evidence and how to apply it. The books on this list are great examples of authors who translate research into language that people can understand and use.
Gladwell is a master storyteller who is especially gifted at weaving an interesting narrative around what might otherwise be banal research evidence and facts.
In this book, he challenges our thinking about what contributes to individuals’ success; our over emphasis on individual merit, innate talent, and ambition and under emphasis on the role of context, opportunities, and preparation. Gladwell uses engaging and relevant stories (about hockey players, geniuses, plane crashes, his own family) to make his points in powerful ways.
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose…
I think we can all agree we spend a lot of time at work. If we can help people to thrive at work, it makes such a big difference in their lives and it has such a ripple effect for the people around them. When we do well at work we do well at home. I have been working with people and organizations for over 25 years and over that time I have an instinct for the “temperature” of an organization. Work Your Magic helps you to diagnose what might be going wrong and then sets you up with a roadmap to make the changes that will make work, work again for you and your workplace.
If work is going to work again, we need to be curious. The world is moving fast and the issues we are facing are arguably more complex than ever before, so we must avoid at all costs the rigid my way or the highway thinking.
Sometimes it feels good when we lock a solution in quickly because we feel we have solved the problem perhaps ticked the box. I really encourage people to stay in the messy middle and to “think again” to make sure it is not the quick solution, but they stick with the problem solving so they get the best solution.
"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know." -Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead
The bestselling author of Give and Take and Originals examines the critical art of rethinking:…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
I've been working in the field of AI for 40 years, first in graduate school and then as a professor. For the most part, I have had my head in the sand, focusing on the minutiae that occasionally lead to publications, the coins of the academic realm. When deep learning started exhibiting human-level pattern recognition abilities, the number of AI books for the general public began to swell. Unfortunately, the science-fiction scenarios were a bit much. Since understanding, recognizing, and admitting problems are vital steps toward a solution, I find these books to be the most important warnings of the impending tech-dominated future.
Although it is now a well-known fact that many actors are fighting for our online attention, and will do just about anything to get and keep it, Wu puts it all in historical perspective by going back to the 1800’s and the beginning of print advertising.
He then traces our relationships with ads across a century and four screens: movies, television, home computers, and finally the cell phone. For the same reason that I enjoy reading history books to try to make some sense of the world’s current political chaos, this masterpiece by Wu should ensure you that nothing about human greed has changed in any major way: the tools of exploitation just get more powerful and more addictive.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
I'm an ordinary person who was able to achieve an extraordinary life for myself. My parents, who currently do not own a home, have always struggled to make ends meet. When I left the US Army at 23 with only $3,000 in savings, I quickly spent it while trying to adjust to civilian life in a foreign country. With a limited college education, I turned to books for inspiration. These books provided me with insights into the details behind success stories and changed my mindset. I was motivated to write my own book, Know Money No Problem, to pay it forward and help others achieve their own version of success.
To truly stay ahead of failure, one must embrace discomfort and avoid becoming stagnant. Life is a constant race, and if you stop running, you cannot win. Who Moved My Cheese? serves as a great example that is easy to read, digest, and a powerful reminder to keep pushing forward in the race of life.
The book highlights the importance of not taking good fortune for granted and avoiding getting too comfortable. It teaches that everything is constantly evolving, and it is essential to remain vigilant and open to new opportunities.
I once used this book to teach a group of high schoolers how to stay alert to opportunities and overcome the fear of discomfort.
Who Moved My Cheese? is a simple parable that reveals profound truths. It is the amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series,…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
We are a couple with a combined 70 years worth of relationship experience. We certainly know ‘what not to do.’ What makes us relationship experts is having a relationship that is as exciting today (after more than 6 years together) as it was from day one! We never argue, we have tremendous passion, we never name-call, we show 100% respect every day, and we have 100% connectivity. This does not mean we don’t have disagreements. It means we handle them without arguing. Since experiencing a relationship we never imagined was possible, we want to share with others how to get it and keep it ongoing.
I can sum this one up plain and simple. My big takeaway from this book is the same message as the love languages when the author talks about the ‘platinum rule.’ Yes!
This is where he writes about ‘treating others how they want to be treated,’ as opposed to the well-known ‘golden rule’…treating others as you would want them to treat you. This makes perfect sense to me. It has everything to do with their love language…not imposing ours on them!
New York Times Bestseller In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today.…
I'm an ordinary person who was able to achieve an extraordinary life for myself. My parents, who currently do not own a home, have always struggled to make ends meet. When I left the US Army at 23 with only $3,000 in savings, I quickly spent it while trying to adjust to civilian life in a foreign country. With a limited college education, I turned to books for inspiration. These books provided me with insights into the details behind success stories and changed my mindset. I was motivated to write my own book, Know Money No Problem, to pay it forward and help others achieve their own version of success.
While Don't Worry Make Money may not have been a driving force, it served as a confirmation of my approach to success. This quick read should be the foundation for anyone looking to achieve a better life.
The book is not only enjoyable but also provides a logical path to success. It motivates readers by offering great insights into what truly matters and what doesn't.
To be honest, if you're short on time, just review the table of contents. It reads like a recipe for achieving the American dream. Richard lays out 100 entries that serve as a step-by-step guide to success.
Now in paperback--the #1 "New York Times" bestseller that offers revolutionary strategies for making more while worrying less. Filled with unique, refreshing ideas to spark the interest of even the most overworked business person, this handy guide presents life-changing wisdom to use at home and at the office.
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
A well-written and dispassionate review of the US advertising scene, written by a journalist in the nineteen-fifties, might just sound like (ancient) advertising history. But when I first read this, it came as a massive revelation to me.
I realised that all the core concepts we’d been taught about advertising – propositions, reasons why, message recall, attention, and the rest – were nothing more than phrases spouted by some glib ad man of the past. And we don’t have to believe any of them unless we choose to.
Madison Avenue U.S.A. is a reporter's portrayal of the advertising world and the creative and business minds that have shaped it. A best seller when it was first published in 1958, Martin Mayer's book is the result of hundreds of interviews with the greatest talents in the industry--among them advertising giants Bill Bernbach, James Webb Young, David Ogilvy and Rosser Reeves. Mr. Mayer highlights classic campaigns and the agencies that created them, capturing the excitement, the frenzy and the long hours of work behind original print and broadcast ads. He also reveals the workings of the industry--the money spent (and…
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