The most recommended digital marketing books

SEO 2022 is a simple, easy-to-understand explanation of Search Engine Optimization techniques for beginners and advanced users. It is one of the best books on SEO, released by the author every year with the latest SEO trends and updates. The book focuses on search engine optimization tips and strategies for getting top rankings.

The author of the book, Adam Clarke, is Google Analytics and Google Ads certified and is also a renowned SEO consultant. 

With around 250 pages, Adam shares all of his top SEO knowledge with his readers.

After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.

You need a consistent social media marketing plan in order to create a successful business. 

Andrew Macarthy's Social Media Marketing Tips features hundreds of actionable strategies for different social media platforms, including Facebook, Instagram, Pinterest, and more. 

The readers of this book will find useful guidelines for establishing their social media presence. The social media strategies are divided into chapters, so the readers can easily find the appropriate information quickly.

Mantra “omnichannel” is one of the most common terms that retailers throw around, yet not many understand it truly. The physical retail experience needs an urgent revamp as users shift rapidly to internet shopping. While the majority of purchases are currently still done offline, the majority of customers seek content and advice online before buying goods in-store. I recommend this book to everyone that wants to truly understand omnichannel retail because it describes opportunities for the brick and mortars stores that can be taken from the digital revolution.

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

This book introduced me to the concept of a complete reinvention of retail, from brick and mortar to online shops, including changes in how consumers shop. Retail is considered slow and without the possibility for any drastic improvement. Reengineering Retail explores the revolution in retail by giving a glimpse into future developments. This book is the only one where the author’s vision is a future where every part of the existing retail experience will be transformed. The author bravely discusses the change of core economic revenue models, which helped me to understand a new potential roadmap to the future.

Sean Cannell and Benji Travis have more than two decades of experience on YouTube. In this book they share their secrets that will help you to build a successful YouTube channel. The book teaches you how to grow your YouTube channel. You'll find foolproof, updated, premium video ideas to get you started on your YouTube journey. This book aims to teach you how to grow your following and make money as a video influencer. It is a complete YouTube channel growth guide for creators, business owners, digital entrepreneurs, and influencers. 

7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.

Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.

The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.

By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.

7 Steps to Freedom stands out as a unique resource that elucidates this crucial concept in an easily digestible manner for business owners. If you're looking to understand the economic drivers that influence your business's growth potential, this book is a must-read.

As a Digital Strategist, after hundreds of meetings with clients, I noticed that the lack of digital marketing strategy is the real reason that some retail companies do not manage to grow and some grow successfully. I went on a search for a book that will be a step-by-step framework on how to plan, integrate and measure the effectiveness of each digital platform. I discovered this book that covers many subjects of digital marketing strategy that are absolutely crucial in successfully managing the strategy of digital marketing retail or eCommerce business.

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.