The most recommended innovation books

Who picked these books? Meet our 89 experts.

89 authors created a book list connected to innovation, and here are their favorite innovation books.
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Book cover of Legitimating Television: Media Convergence and Cultural Status

Mareike Jenner Author Of Netflix and the Re-invention of Television

From my list on contemporary television.

Why am I passionate about this?

I like understanding television as culturally situated. Television is constructed along a number of sites: cultural, institutional, ideological, historical, or via the different ways audiences understand it. Interrogating television and what it does as a medium was historically relevant because it was a mass medium. But how can we evaluate the medium in times of highly fragmented audiences? Because of this, exploring Netflix as a new form of ‘television’ has become so important to me. The authors all try to get to terms with how television has changed over its short existence. This helps us understand the medium better, as well as our current moment.

Mareike's book list on contemporary television

Mareike Jenner Why did Mareike love this book?

This is one of my favorite books about contemporary television.

It deals with the processes that changed how television was viewed following the changes in HBO-style ‘quality’ television. It also critically explores the ways legitimization and associated words like ‘quality’ work as an ultimately classist system where television works as cultural capital.

Netflix established itself on the back of this legitimization, using HBO-style ‘quality’ TV series like House of Cards and Orange is the New Black. But HBO also used DVDs to ‘filter’ the individual program out from the ‘flow’ of television, which helped Netflix to establish itself as television.

By Michael Z. Newman, Elana Levine,

Why should I read it?

1 author picked Legitimating Television as one of their favorite books, and they share why you should read it.

What is this book about?

Legitimating Television: Media Convergence and Cultural Status explores how and why television is gaining a new level of cultural respectability in the 21st century. Once looked down upon as a "plug-in drug" offering little redeeming social or artistic value, television is now said to be in a creative renaissance, with critics hailing the rise of Quality series such as Mad Men and 30 Rock. Likewise, DVDs and DVRs, web video, HDTV, and mobile devices have shifted the longstanding conception of television as a household appliance toward a new understanding of TV as a sophisticated, high-tech gadget.

Newman and Levine argue…


Book cover of Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Étienne Garbugli Author Of Lean B2B: Build Products Businesses Want

From my list on for B2B startup founders.

Why am I passionate about this?

I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.

Étienne's book list on for B2B startup founders

Étienne Garbugli Why did Étienne love this book?

Bob Moesta is one of the creators of the Job to be Done framework. Demand-Side Sales 101, however, is a lot more than a sales book. The book shows B2B founders how to understand the perceived value of their product, and how to position that value to drive demand on the market.

Book cover of The Creativity Code: How AI is Learning to Write, Paint and Think

Sarah Connell Sanders Author Of Small Teaching K-8: Igniting the Teaching Spark with the Science of Learning

From my list on looking inside an adolescent’s mind.

Why am I passionate about this?

I am the co-author of Small Teaching K-8. I hold Massachusetts teacher licensure in English 5-12, Library k-12, and School Administration 5-8 as well as an M.Ed. from Boston College.

Sarah's book list on looking inside an adolescent’s mind

Sarah Connell Sanders Why did Sarah love this book?

Why should we be emphasizing creativity in classrooms? In short order, our students’ careers will require them to augment the work of machines.

ChatGPT and DALI-2 are only the beginning. Du Sautoy explores the implications of artificial intelligence on the future of work. The Creativity Code is a reminder that technology is only as creative as its programmers—at least, for now. 

By Marcus du Sautoy,

Why should I read it?

1 author picked The Creativity Code as one of their favorite books, and they share why you should read it.

What is this book about?

Will a computer ever compose a symphony, write a prize-winning novel, or paint a masterpiece? And if so, would we be able to tell the difference?

As humans, we have an extraordinary ability to create works of art that elevate, expand and transform what it means to be alive.

Yet in many other areas, new developments in AI are shaking up the status quo, as we find out how many of the tasks humans engage in can be done equally well, if not better, by machines. But can machines be creative? Will they soon be able to learn from the…


Book cover of Innovation in Real Places: Strategies for Prosperity in an Unforgiving World

William H. Janeway Author Of Doing Capitalism in the Innovation Economy: Reconfiguring the Three-Player Game between Markets, Speculators and the State

From my list on venture capital and the economics of innovation.

Why am I passionate about this?

After receiving my doctorate in Economics at Cambridge University, I embarked on a 35-year sabbatical as a venture capitalist focused on information technology. I learned about the critical role that the American state had played by sponsoring the computer industry. When the "Dotcom Bubble" of the late 1990s grossly overpriced my companies, because I had written my PhD thesis on 1929-1931 when the Bubble of the Roaring Twenties exploded, I had seen the movie before and knew how it ended. I returned to Cambridge determined to tell this saga of innovation at the frontier and the strategic roles played by financial speculation and the state in funding economic transformation."

William's book list on venture capital and the economics of innovation

William H. Janeway Why did William love this book?

The theoretical work of Aghion and his colleagues is complemented by Breznitz's empirical examination of how a disparate set of innovative economies actually function and of the alternative bases for the competitive achievements. 

I discovered Dan Breznitz's fieldwork on innovation first from his book on China, The Run of the Red Queenand then his comparative analysis of the different paths along which Israel, Taiwan, and Ireland moved from peasant levels of development to the technological frontier. He provides an essential complement to the more theoretical analysis of Aghion and his colleagues.

By Dan Breznitz,

Why should I read it?

1 author picked Innovation in Real Places as one of their favorite books, and they share why you should read it.

What is this book about?

A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community.

Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon Valley model of growth creation. Since the early years of the information age, we've been told that economic growth derives from harnessing technological innovation. To do this, places must create good education systems, partner with local research universities, and attract innovative hi-tech firms. We have lived with this system for decades, and the result is clear: a small number of regions and cities at the…


Book cover of The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

Matthew E. May Author Of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

From my list on creative thinking.

Why am I passionate about this?

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

Matthew's book list on creative thinking

Matthew E. May Why did Matthew love this book?

I love contrarian thinking. It’s by definition creative…new, novel, useful. That’s what David Burkus does with this book. There are a lot of conventional thoughts about creativity and the generation of innovative ideas that are held out as universal truths, but just aren’t. True, that is. David takes them all to task, pokes holes in them with science and logic and good old thoughtful insight, and dispels an entire family of mythology...misconceptions all relating to creative thinking: brainstorming, collaborating, incentivizing, and about a dozen more. Prepare to have much of your current understanding of creativity shaken.

By David Burkus,

Why should I read it?

1 author picked The Myths of Creativity as one of their favorite books, and they share why you should read it.

What is this book about?

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical…


Book cover of Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results

Alison Levine Author Of On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments

From my list on how to tackle life’s mountains.

Why am I passionate about this?

I have firsthand experience in some of the harshest environments on the planet. I’ve survived sub-zero temperatures, hurricane force winds, sudden avalanches…and a career on Wall Street. I served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on every continent (the “7 Summits”), and skied to both the North and South Poles. I spent four years as an adjunct professor at the US Military Academy at West Point. Awarded the 2019 Ellis Island Medal of Honor. I have a beer named after me. I love dogs. Three heart surgeries could not slow me down. NY Times bestselling author of On the Edge. I’ve had some high profile failures and have been the butt of late night talk show opening monologue jokes. Come at me!

Alison's book list on how to tackle life’s mountains

Alison Levine Why did Alison love this book?

So often we get “stuck” because we think we have to come up with a really big idea in order to have an impact and to achieve substantial results. Nope! Linkner explains why it is a mistake to put pressure on ourselves to “Go Big.” It’s often the little ideas that lead to the best, most significant results. This book chronicles all kinds of amazingly accomplished people – Lin Manuel Miranda, Lady Gaga, Steven Spielberg, etc. Linkner’s story-telling will convince you to focus on small things and will help you unlock your creativity.

By Josh Linkner,

Why should I read it?

1 author picked Big Little Breakthroughs as one of their favorite books, and they share why you should read it.

What is this book about?

A surprisingly simple approach to help everyday people become everyday innovators.

The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.

Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs-small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities.

How did a convicted drug dealer launch and scale a…


Book cover of The Revolt of The Public and the Crisis of Authority in the New Millenium

John Iceland Author Of Why We Disagree about Inequality: Social Justice vs. Social Order

From my list on explaining political polarization.

Why am I passionate about this?

I’m a Penn State professor of sociology and demography who is interested in social inequality, demography, and public opinion. My family moved frequently when I was growing up—I lived in Colombia, Greece, and Mexico. I attended Brown University and worked at the U.S. Census Bureau as an analyst and Branch Chief for several years before returning to academia. My interest in inequality dates back to living in different countries with different cultures, politics, and standards of living. While I have long been interested in the demographics of poverty and inequality, in more recent years I’ve become interested in political polarization and why people disagree about a variety of social issues.

John's book list on explaining political polarization

John Iceland Why did John love this book?

Have you wondered why there has been such a dramatic decline in trust in public institutions in recent years?

In The Revolt of the Public, Gurri argues that the rise of digital technology has allowed people to more easily share information and bypass traditional gatekeepers. Gone are the days from my own youth when most people relied on just a few established news sources. People today are more exposed to stories—either real or imagined—of corruption, incompetence, and misinformation from established institutions.

This has contributed to the rise of populism and political extremism, facilitated by social media where people can organize and coordinate their activities. 

By Martin Gurri,

Why should I read it?

2 authors picked The Revolt of The Public and the Crisis of Authority in the New Millenium as one of their favorite books, and they share why you should read it.

What is this book about?

How insurgencies-enabled by digital devices and a vast information sphere-have mobilized millions of ordinary people around the world.

In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world.

Originally published in 2014, The Revolt of the Public…


Book cover of How the World Really Works: The Science Behind How We Got Here and Where We're Going

Alex Edmans Author Of Grow the Pie: How Great Companies Deliver Both Purpose and Profit

From Alex's 3 favorite reads in 2023.

Why am I passionate about this?

Author Spirited Unorthodox Provocative Evidence-based Trustworthy

Alex's 3 favorite reads in 2023

Alex Edmans Why did Alex love this book?

Climate change is a hot topic, and so many gurus start writing about it regardless of expertise.

By making extreme claims, backed by selectively-quoted evidence, they can attract attention. The prevailing narrative is that decarbonisation would be easy if we just stop focusing on profits. Smil, an environmental scientist, points out that it’s not that simple. Steel, ammonia, cement, and plastics are “the four material pillars of modern civilisation” and they are inevitably carbon intensive.

We face a difficult trade-off between stunting the economic growth of developing countries, potentially permanently, and allowing the planet to warm, likely irreversibly.

By Vaclav Smil,

Why should I read it?

1 author picked How the World Really Works as one of their favorite books, and they share why you should read it.

What is this book about?

'There is no author whose books I look forward to more than Vaclav Smil' Bill Gates
__________

We have never had so much information at our fingertips and yet most of us don't know how the world really works. This book explains seven of the most fundamental realities governing our survival and prosperity. From energy and food production, through our material world and its globalization, to risks, our environment and its future, How the World Really Works offers a much-needed reality check - because before we can tackle problems effectively, we must understand the facts.

In this ambitious and thought-provoking…


Book cover of Reinventing Comics: The Evolution of an Art Form

Lee Nordling Author Of Comics Creator Prep

From my list on the craft of comics.

Why am I passionate about this?

I’m an Eisner-nominated and award-winning graphic novel and comics writer, editor, and book packager. I've worked on staff at the Los Angeles Times Syndicate, Disney Publishing, DC Comics, Nickelodeon Magazine, and Platinum Studios. My sequential art book, The Bramble, won the 2013 Moonbeam Gold Medal for Picture Books, and I created a new way to read comics with BirdCatDog, a 2015 Eisner Awards nominee, that received the 2015 Moonbeam Spirit Award Gold Medal for Imagination, and was chosen by Kirkus Reviews as one of the best children’s books of 2014. SheHeWe, the third book in the series, was a 2016 Eisner Award nominee for Best Publication for Early Readers.

Lee's book list on the craft of comics

Lee Nordling Why did Lee love this book?

While there are many good books out there on the craft of understanding, writing, and making comics, my suggestion for what to read establishes a bedrock on which careers can be built. Scott’s follow-up book to Understanding Comics continues to explore how comics work, and how they can work. In short, he just doesn’t define the sandbox in which you can play; he shows you how to expand the sandbox so that you can do things that have never been done before.

By Scott McCloud,

Why should I read it?

1 author picked Reinventing Comics as one of their favorite books, and they share why you should read it.

What is this book about?

In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the worlds most misunderstood art form. Now, McCloud takes comics to the next level, charting twelve different revolutions in how comics are created, read, and perceived today, and how they're poised to conquer the new millennium.

Part One of this fascinating and in-depth book includes:

The life of comics as an art form and as literature The battle for creators' rights Reinventing the business of comics The volatile and shifting…


Book cover of Corporate Rebels: Make work more fun

Bjarte Bogsnes Author Of This Is Beyond Budgeting: A Guide to More Adaptive and Human Organizations

From my list on management innovation.

Why am I passionate about this?

I am passionate about management innovation, exploring and embracing new and better ways of leading and managing. For almost 30 years, I have helped organizations all over the world get started on a Beyond Budgeting journey, alongside my Finance and HR roles in Borealis and Statoil/Equinor. I'm forever thankful for the great opportunities these companies have given me. I have now said goodbye to my corporate life for Bogsnes Advisory, hoping to help even more organizations radically improve their management practices. I'm Chairman of the Beyond Budgeting Roundtable (BBRT), a popular international business speaker and Beyond Budgeting coach, and winner of a Harvard Business Review/McKinsey Management Innovation Award. 

Bjarte's book list on management innovation

Bjarte Bogsnes Why did Bjarte love this book?

Pim de Morree and Joost Minnarr both left safe and good corporate jobs to explore the world of management innovation.

They toured the world, meeting and learning from great companies and leaders across a variety of industries. The result is a book of wonderful stories and deep insights about what these companies were rebelling against, and what they did instead.

Highly recommended!

By Joost Minnaar, Pim de Morree,

Why should I read it?

1 author picked Corporate Rebels as one of their favorite books, and they share why you should read it.

What is this book about?

8 radical lessons from 100 of the world's most inspiring companies

Today's workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.

The good news? There is a better way. And it's not just theory. It's already practiced in pioneering organisations around the globe. Drawing on Minnaar and De Morree's visits to 100+ of the world's most progressive organisations, this book gives direct evidence that you can make work enjoyable and rewarding, while boosting…