Here are 100 books that Find Your Red Thread fans have personally recommended if you like
Find Your Red Thread.
Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission.
As a kid, I dreamed of becoming a California beach lifeguard. Considering I grew up in Michigan, this was a rather aspirational choice. To my parents’ relief, my career goals shifted over time, as I realized my gift for writing. I became a journalist then went into marketing. But after years of cranking out corporate content, I (sadly) burned out on it, dropped everything, and became a recruiter. Within months, I missed writing – so much so that I started a career-related blog, which became a thriving business dedicated to helping people move their careers forward. Gratefully, this work led to an amazing assignment, writing Do This, Not That: Career.
It’s hard to not want instant gratification, especially in our “get what you want, and now” culture. We see the shiny objects and opportunities for a quick win, and we chase them. Unfortunately, as Dorie Clark maps out in The Long Game, this frenetic behavior isn’t helpful if you want to achieve big goals.
I discovered this book when life was starting to feel like a giant game of Whac-a-mole. Sure, I was achieving success, but I could never seem to find the time to get to a couple of long-range projects that really matter to me.
The Long Game gave me several tangible tips for staying focused on my long-term goals in a world that pushes me, and all of us, to grab for those immediate, more shallow victories.
It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.
How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?
Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need…
I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.
This bestselling book is not so much about your memory as how to implant lasting memories in others.
How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.
Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life.
As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.
THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent…
Way back in 1994 I decided to build my career on the mission of helping people make better choices with their time. And my goal has always been to keep the solutions simple. I believe we have way too much in our lives that is complex and hard. While my primary work is as a keynote speaker, I have chosen to devote a significant amount of my professional hours to being a coach. I love helping people develop a plan for improvement that is aligned with their values and goals, and then walking with them through their season of change.
This book came to me at a perfect time. I had at least 12 projects (which are anything to which you will give energy to) rolling around in my head and none of them were being moved forward. Gilkey’s process of helping me narrow down my choices and then prioritize my projects helped me get the clarity I needed and I was able to get two done in just two weeks!!!
How much of your time and attention gets focused on what truly matters to you? Most people's honest answer is: not enough. For anyone who feels buried by busywork, responsibility, distraction, and fatigue, productivity expert Charlie Gilkey presents Start Finishing-a systematic, root-cause approach for overcoming the pitfalls to productivity and turning your ideas and dreams into finished projects.
The critically acclaimed, award-winning Start Finishing presents a nine-step method for converting an idea into a doable project by addressing the challenges you'll face and helping you create a reality-based plan for seeing it through. Learn how to identify your genius, build…
As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life.
When your business begins to gain momentum and scale, you need to build both communication infrastructure and process to motivate your employees, partners, and customers. Drawing from decades of award-winning work at their firm Duarte, Nancy and Patti give creative, specific advice about how to be an inspiring and effective leader.
'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
As a kid I used to sit around the table, hearing my French grandparents share stories about life during the Second World War and helping the French Resistance movement. I remember seeing my mum sitting down to interview my French grandad about his life and getting captured near Dunkirk as a young French soldier. That’s where my love for storytelling was born. By the age of 26 I had interviewed over 100+ government officials and business leaders across 7 countries. By 2021 my podcast The Unconventionalists won “best-interview podcast” at the podcasting for business awards. I wrote Glow in the Dark, to help entrepreneurs and business leaders impact the world with their story.
Matthew is a serial public speaking champion who basically should be entered in The Moth Hall of Fame asap. If you've never heard Matthew Dicks talk, pause this and go watch his videos online. He's that good. What I love about his book is that he shares how he crafts his own stories and shares some amazing tips on how to capture everyday events that can later on be turned into powerful stories. Although this book isn't so much geared towards business or work, I think everyone can learn a great deal from Matthew's impressive experience of making people pay attention and connect to what you say (both as a best-selling novelist, school teacher, and public speaking champion).
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.
Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone…
When I first started traveling at 16, I struggled. It's not always easy to learn a new language, adapt to a different culture, and build connections. But as I got more comfortable and confident navigating through my new environment, things started to improve. I know what it’s like to start from scratch, to move to a new country, to develop and use my communication skills to move up the business ladder. This is why I now use my experience to speak, train, and coach people from a variety of countries and cultures on how to become impactful communicators, and have written a book on the importance of global communication skills.
This book by Donald Miller has improved how I communicate with customers. By applying the seven universal storytelling elements Miller outlines, I've learned to convey my brand's message with unprecedented clarity and impact. This book has not only simplified my marketing approach but also made it infinitely more effective, helping me to truly connect with my audience and stand out in a crowded market.
Miller's framework is a game-changer, offering practical steps to transform any brand's messaging into something genuinely compelling. It is an indispensable resource for anyone aiming to improve their marketing and connect more deeply with their customers.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares…
I spent 7 years in a commercial cult. I was indoctrinated into, rose to the top of, and finally escaped from a multilevel marketing company. When I started my exit, I wondered how I had become so brainwashed, which led me to do research into coercive control. I started to understand that different types of authoritarian control; behavior, information, thought, and emotional, drove me further into the cult and away from my outside friends and family. I read as many cult books and watched as many documentaries as I could find, and became fascinated with uncovering why people find themselves in the same situation I was in.
Amanda is a language whiz, and does an amazing job showing how cultism is a spectrum; that we are all victims of undue influence.
She talks about the language that communities and organizations use as the key to gaining undue influence over people, and that this influence pervades everything from startups to skincare to workout programs.
It’s well researched and fascinating to read, and will make you question your strong affiliations to the most basic things.
The author of the widely praised Wordslut analyzes the social science of cult influence: how cultish groups from Jonestown and Scientology to SoulCycle and social media gurus use language as the ultimate form of power.
What makes "cults" so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join-and more importantly, stay in-extreme groups. We secretly want to know: could it happen to me? Amanda Montell's…
Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers.
Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it.
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:
“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of
“hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
10,000+ authors have recommended their favorite books and what they love about them.
Browse their picks for the best books about
marketing,
negotiation,
and
mazes.
