100 books like Competing Against Luck

By Clayton M. Christensen, Taddy Hall, Karen Dillon , David S. Duncan

Here are 100 books that Competing Against Luck fans have personally recommended if you like Competing Against Luck. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Influence: The Psychology of Persuasion

Bradley Bevers Author Of The Mental Game of Real Estate: How to Thrive as a Real Estate Agent

From my list on showing you how to sell anything without losing your soul.

Why am I passionate about this?

I love to read books. I read over 100 books a year and really try to implement principles and tips from those that I love. I also hate traditional sales advice and have worked on building my business differently from the typical salesperson, trying to serve my clients better by learning and practicing in a different way. Nothing happens until somebody sells something, but there is a better way. That’s why I wrote my book, The Mental Game of Real Estate, about the same principles that I teach my agents every day.

Bradley's book list on showing you how to sell anything without losing your soul

Bradley Bevers Why did Bradley love this book?

If you are going to read one book about how to be a better salesperson, read this one. Cialdini is a master, and most modern sales psychology books are built off of his work in this book. I have used all six of the principles that he lays out in this book to grow the real estate business, but I especially love the principle of reciprocity.

In a nutshell, this is the power of giving gifts to build relationships, and it is one of the main things I learned from reading to grow my business. When I show a property, I bring water, snacks, and beer. I follow up with my clients with at least 5 personal gifts a year. Cialdini also teaches the power of accepting gifts from others, and I always accept a glass of water, a snack, or anything else my clients offer me. You are not…

By Robert B. Cialdini,

Why should I read it?

23 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of Thinking, Fast and Slow

Scott Galloway Author Of The Algebra of Wealth: A Simple Formula for Financial Security

From my list on helping you be your best self.

Why am I passionate about this?

I try to use my platform to  help people consider how to live a more meaningful life. I've made mistakes, learned from them, and want to pass on those lessons. There are many definitions of success and fulfillment and many paths to achieve it. I hope by telling my story others can avoid some of the mistakes I made.

Scott's book list on helping you be your best self

Scott Galloway Why did Scott love this book?

Professor Kahneman’s ideologies on decision-making have helped me in business and my personal life.

His insights have enhanced my decision-making process and helped me navigate the strait between instinct and decision. His insights have encouraged me to delegate routine decisions, allowing me to reserve my mental energy for the most critical choices.

By Daniel Kahneman,

Why should I read it?

42 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Emily Guy Birken Author Of Making Social Security Work for You: Advice, Strategies, and Timelines That Can Maximize Your Benefits

From my list on changing the way you look at money.

Why am I passionate about this?

When I was about 8, I remember taking all the money out of my piggy bank, counting it, and carefully putting it back in again. My sister called me Ms. Moneybags. But I wasn’t worried about accumulating money. I was fascinated by money’s pure potential. I could do anything with it! From that early interest in the potential of money, I grew to be an avid reader of financial books–and that led to a surprise career as a money writer. I still love to think about money’s potential and the best ways to allocate that potential, and I love to bring my readers with me on the fascinating journey.

Emily's book list on changing the way you look at money

Emily Guy Birken Why did Emily love this book?

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

By Dan Ariely,

Why should I read it?

13 authors picked Predictably Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…


Book cover of Don't Make Me Think: A Common Sense Approach to Web Usability

Jeff Johnson Author Of Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines

From my list on making digital technology usable and useful.

Why am I passionate about this?

I have been designing user interfaces since graduate school at Stanford, where I studied psychology and computer science. Over the five decades since then, I have designed many digital products and services, learning a lot about how to make them usable and useful. Two decades ago, I turned more towards sharing my knowledge and experience through writing (articles and books) and teaching (professionals and students). I’ve taught at Stanford University, Mills College, the University of Canterbury (New Zealand), the University of San Francisco, and at professional conferences and companies. Google invited me twice to speak in their Authors @ Google series, and ACM and SIGCHI have given me several awards.

Jeff's book list on making digital technology usable and useful

Jeff Johnson Why did Jeff love this book?

If you design Web sites, you’ve almost certainly already read Steve’s book; it may be the best-selling Web design book of all time.  If not, do.

It succinctly explains most of what designers need to know about Website usability. The title of the book – Don’t Make Me Think – is the book’s main point: “If your website makes me think about how to use it, distracting me from my own goals (e.g., booking a flight), I’m out of here.” 

In relatively few pages, Steve explains how to design Websites so visitors need not think about how to use them.

By Steve Krug,

Why should I read it?

5 authors picked Don't Make Me Think as one of their favorite books, and they share why you should read it.

What is this book about?

Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read.

If you've read it before, you'll rediscover…


Book cover of Innovation: The Five Disciplines for Creating What Customers Want

Bartley J. Madden Author Of Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism

From my list on knowledge building and value creation.

Why am I passionate about this?

My intellectual journey has focused on three related passions: understanding how firms create value and the link to their stock market valuations, systems thinking, and knowledge building. This has led to the Madden Center for Value Creation at Florida Atlantic University that promotes the key value creation principles that are the foundation for a prosperous society. Prosperity is more widely shared through a society rooted in dynamism with enthusiastic support for experimentation, knowledge building, and innovation by firms. The Madden Center offers a Certificate in Value Creation online course that packages a learning experience to upgrade the knowledge, skills, and resources you need to create value. 

Bartley's book list on knowledge building and value creation

Bartley J. Madden Why did Bartley love this book?

For almost six decades, I have studied the histories of firms and their successes and failures in creating value. I am always looking for heavy hitters who write about their thinking/doing process. Curt Carlson qualifies.

When he was CEO of SRI International, he guided the conception and development of HDTV, Siri, the computer mouse, electronic banking, robotic surgery which evolved into Intuitive Surgical (the dominant robotics surgical firm with its Da Vinci system), and much more.

I first found Carlson via a Harvard Business Review article in which he laid out his proven steps for value creation that seem so straightforward, yet are rarely followed. I wanted a more comprehensive discussion, and I got it with this book.    

By Curtis R. Carlson, William W. Wilmot,

Why should I read it?

2 authors picked Innovation as one of their favorite books, and they share why you should read it.

What is this book about?

Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation

When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:

•The computer mouse and the personal computer interface you use at home and work

•The high-definition television in your living room

•The unusual numbers at the…


Book cover of The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas

Matthew E. May Author Of Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking

From my list on creative thinking.

Why am I passionate about this?

For as long I can remember, I’ve been an ideas guy. I even like the idea of ideas…I guess that makes me a meta-idea guy. But not just any ideas. Ideas that achieve the maximum impact with the minimum means. Oliver Wendell Holmes once wrote, “I wouldn’t give a fig for simplicity on this side of complexity, but I’d give my life for simplicity on the other side of complexity.” Creative ideas are the main event of the imagination, and the simpler the better. I've written and published several books, hundreds of articles and blogs, and even had dozens of songs published. But by far my favorite creative accomplishment is winning the New Yorker cartoon caption contest in 2008.

Matthew's book list on creative thinking

Matthew E. May Why did Matthew love this book?

I love contrarian thinking. It’s by definition creative…new, novel, useful. That’s what David Burkus does with this book. There are a lot of conventional thoughts about creativity and the generation of innovative ideas that are held out as universal truths, but just aren’t. True, that is. David takes them all to task, pokes holes in them with science and logic and good old thoughtful insight, and dispels an entire family of mythology...misconceptions all relating to creative thinking: brainstorming, collaborating, incentivizing, and about a dozen more. Prepare to have much of your current understanding of creativity shaken.

By David Burkus,

Why should I read it?

1 author picked The Myths of Creativity as one of their favorite books, and they share why you should read it.

What is this book about?

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical…


Book cover of How Stella Saved the Farm: A Tale about Making Innovation Happen

Ron Ashkenas Author Of Simply Effective: How to Cut Through Complexity in Your Organization and Get Things Done

From my list on simplifying your organization.

Why am I passionate about this?

As an organizational consultant, and a business writer, I’ve always been fascinated by Mark Twain’s comment that he would've written a shorter letter if he had more time. It’s a wonderful reminder that simplicity and clarity require hard work and won’t happen by itself. As part of the consulting team that worked with Jack Welch to transform GE in the 1990s, I saw firsthand that leaders actually have the power to simplify their organizations, and that it can make a huge difference. What they need is a playbook for how to do this, and that was my intention when I wrote Simply Effective. Since then I’ve seen “simplicity” become a driving force for business success. 

Ron's book list on simplifying your organization

Ron Ashkenas Why did Ron love this book?

Yes, Stella is a book – but it’s really a fable about how to cut through corporate inertia and bureaucracy to drive innovation.

When I first read it, I was blown away – a story about farm animals saving their farm from bankruptcy – with lots of clear and compelling messages. And it was actually fun to read. Since I first learned about it from one of the authors (we were working with a common client), I’ve recommended it to lots of other executives, and it’s made a difference.

One of the key lessons from Stella is that truly transformative innovation often needs to be separated from the core business – with different resources, budgets, metrics, and expectations. Otherwise it’s going to be in competition with the core business – and it will end up getting the short end of the stick in terms of money and people.

Then when…

By Vijay Govindarajan, Chris Trimble,

Why should I read it?

1 author picked How Stella Saved the Farm as one of their favorite books, and they share why you should read it.

What is this book about?

Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times.

Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action?

Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small…


Book cover of Good to Great and the Social Sectors

Matthew Hinsley Author Of Creativity to Community: Arts Nonprofit Success One Coffee at a Time

From my list on enlightened nonprofit arts management.

Why am I passionate about this?

I’ve been a community leader in the arts for more than twenty-five years. In raising millions of dollars, advocating for arts in our schools and communities, and teaching arts administration at the university level, I’ve had countless opportunities to witness the energy in people’s hearts that turns into action, growth, and success. What I’ve learned is that success in this arena involves things you can’t see or measure, like kindness, gratitude, and wonder. When we harness those elements of Essence, however, we can change the world.

Matthew's book list on enlightened nonprofit arts management

Matthew Hinsley Why did Matthew love this book?

One of the best-known business books of our time is Good To Great by Jim Collins. The book has sold millions of copies and is quoted in classrooms and workplaces all over the world all the time. But far fewer people know about Collin’s Good To Great and the Social Sector. It’s a critical work by one of the great business minds about the profound differences between for-profit and non-profit worlds. Every board member needs a copy.

By Jim Collins,

Why should I read it?

1 author picked Good to Great and the Social Sectors as one of their favorite books, and they share why you should read it.

What is this book about?

'We must reject the idea - well-intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become "more like a business".'

So begins this astonishingly blunt and timely manifesto by leading business thinker Jim Collins. Rejecting the belief, common among politicians, that all would be well in society if only the public sector operated more like the private sector, he sets out a radically new approach to creating successful hospitals, police forces, universities, charities, and other non-profit-making organisations. In the process he rejects many deep-rooted assumptions: that somehow it's possible to measure social…


Book cover of Grassroots Innovation: Minds On The Margin Are Not Marginal Minds

Dinesh C. Sharma Author Of The Outsourcer: The Story of India's IT Revolution

From my list on the history of modern India.

Why am I passionate about this?

I am a journalist who has strayed into book writing with a particular interest in the history of post-independent and contemporary India. My interest in this subject developed as an offshoot of reporting on landmark changes during the period of economic liberalization in the 1990s. One of the astounding stories of this period was the rise of the technology industry and the outsourcing business. A deeper study of this took me back to the period of independence in 1947 and decades before it.  

Dinesh's book list on the history of modern India

Dinesh C. Sharma Why did Dinesh love this book?

The discourse on modern India is often about achievements in science and technology, R&D in national laboratories, and industry. However, in a country of one billion plus people, innovation is happening not just in formal sectors. Ordinary people – farmers, teachers, students, artisans, school dropouts, homemakers – are constantly innovating to solve everyday problems using frugal means. The book is an account of spotting grassroots innovations, nurturing them, and building networks with formal systems and markets. It is critical to understand this process for a deeper appreciation of contemporary India. 

By Anil K. Gupta,

Why should I read it?

1 author picked Grassroots Innovation as one of their favorite books, and they share why you should read it.

What is this book about?

A moral dilemma gripped Anil K. Gupta when he was invited by the Bangladeshi government to help restructure their agricultural on-farm research sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Gupta to found what would turn into a resounding social and ethical movement-the Honey Bee Network-bringing together and elevating thousands of grassroots innovators.
For over two decades, Gupta has travelled through rural lands, along with hundreds of volunteers of the Network, unearthing innovations by the ranks-from the famed Mitti Cool refrigerator to…


Book cover of Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results

Alison Levine Author Of On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments

From my list on how to tackle life’s mountains.

Why am I passionate about this?

I have firsthand experience in some of the harshest environments on the planet. I’ve survived sub-zero temperatures, hurricane force winds, sudden avalanches…and a career on Wall Street. I served as team captain of the first American Women’s Everest Expedition, climbed the highest peak on every continent (the “7 Summits”), and skied to both the North and South Poles. I spent four years as an adjunct professor at the US Military Academy at West Point. Awarded the 2019 Ellis Island Medal of Honor. I have a beer named after me. I love dogs. Three heart surgeries could not slow me down. NY Times bestselling author of On the Edge. I’ve had some high profile failures and have been the butt of late night talk show opening monologue jokes. Come at me!

Alison's book list on how to tackle life’s mountains

Alison Levine Why did Alison love this book?

So often we get “stuck” because we think we have to come up with a really big idea in order to have an impact and to achieve substantial results. Nope! Linkner explains why it is a mistake to put pressure on ourselves to “Go Big.” It’s often the little ideas that lead to the best, most significant results. This book chronicles all kinds of amazingly accomplished people – Lin Manuel Miranda, Lady Gaga, Steven Spielberg, etc. Linkner’s story-telling will convince you to focus on small things and will help you unlock your creativity.

By Josh Linkner,

Why should I read it?

1 author picked Big Little Breakthroughs as one of their favorite books, and they share why you should read it.

What is this book about?

A surprisingly simple approach to help everyday people become everyday innovators.

The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up.

Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs-small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities.

How did a convicted drug dealer launch and scale a…


5 book lists we think you will like!

Interested in innovation, product management, and management?

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