100 books like The Power of Us

If you are going to read one book about how to be a better salesperson, read this one. Cialdini is a master, and most modern sales psychology books are built off of his work in this book. I have used all six of the principles that he lays out in this book to grow the real estate business, but I especially love the principle of reciprocity.

In a nutshell, this is the power of giving gifts to build relationships, and it is one of the main things I learned from reading to grow my business. When I show a property, I bring water, snacks, and beer. I follow up with my clients with at least 5 personal gifts a year. Cialdini also teaches the power of accepting gifts from others, and I always accept a glass of water, a snack, or anything else my clients offer me. You are not… show more.

As of 2023, behavioral economics is no longer a surprising new look at old economics principles–but that doesn’t change just how entertaining, surprising, and challenging you will find the experiments detailed in Predictably Irrational. 

In one notable experiment, Dr. Ariely placed six-packs of soft drinks next to plates of cash inside of communal dorm fridges–to prove we tend to be honest about cash but feel no compunction about swiping someone else’s Coke. In another memorable experiment, male volunteers were asked moral questions when they were in a state of arousal–which helped prove that morals are flexible depending on the circumstances. 

Reading this book will make you realize just how often you make decisions–especially financial decisions–that are weird, illogical, and irrational.

Ok: This is not an easy read like the other books I’ve recommended.

In fact, some parts of it require quite a lot of the reader. But it is a very smart and novel book on human reasoning, uncertainty, and probability.

Gigerenzer elegantly shows us how human behavior often is more rational than one might think, and his concept of “fast and frugal heuristics” is instrumental in understanding how we deal with probability and risk.

If you’ve read Thinking Fast and Slow by Kahneman and are open to some new and different perspectives on rationality and decision-making, this is your book.  

Misinformation, fake news, and conspiracy theories influence our minds, polarize societies and decrease trust.

The topic of this book is obviously very timely and highly relevant. In particular on social media, online conspiracies and misinformation spread like wildfire.

Foolproof explains the origins and mechanisms of misinformation in a clear manner and provides concrete strategies to overcome it. I think the ‘virus’-metaphor works well (“misinformation infects our minds”), and the book constitute a pretty good vaccine.

All in all, a well-written examination on how and why our brains entertain misinformation.   

Daniel Pink provides a unique perspective on finding meaning and purpose in life by embracing the transformative potential of regret.

As you explore your sense of meaning and purpose, this book offers valuable insights into how reflecting on past experiences and learning from mistakes can enrich your life's journey. It made me rethink past so-called regrets, and whether they might have positively or negatively influenced my sense of meaning.

Through thorough primary research and compelling stories, Pink demonstrates how regret can inspire personal growth, self-improvement, and a clearer understanding of your life's direction. The book encourages you to use regret as a powerful resource, which only can help your sense of meaning and purpose.

Identity isn’t personal, it is shaped by all sorts of influences, some of them we are very aware of and some of them we have never thought about. To be free means to be aware of all of them.

Appiah shows that while you cannot escape identity, you can pick and choose much more than most people make us believe. There is no inevitability and that is extremely liberating.

As a white woman, it made me see much better how not to equate privilege with guilt only, but responsibility and agency. 

In a charming, reader-friendly style, this book offers ten universal principles for skillful parenting that lead to genuine goodness and happiness in their children. A delight to know it’s possible.

The book, written in mid-century, has some of the most powerful hypotheses of social psychology, which, along with the ideas of fellow émigré from Germany, Kurt Lewin, gave birth to the field of social psychology. Read Chapter 4 at least. I do every 5 years or so. The chapter gave rise to both dissonance theory and attribution theory, two of the major accomplishments of social psychology.

A classic treatise on how the mind works in a social context by two of the most famous social psychologists in the world. Why do people do what they do? It is not just a matter of their character or personality; we all respond to social norms, social pressures, and cultural contexts, more so than we think we do. And to understand someone else, we have to put ourselves inside their head and understand how they see the world, and how culture and the social context shapes that view. Many people who have read this book say it has fundamentally changed the way they view the world.

James Alcock is the only social psychologist I know who could write a clear, accessible, and comprehensive volume on the psychology of belief—particularly how our thoughts and feelings, actions and reactions, respond not to the world as it actually is but to the world as we believe it to be. No matter how much you think you know about beliefs, and no matter what you actually believe, any reader will find surprises in Alcock’s treatise, such as why so many people cling to beliefs that are foolish, self-destructive, and wrong, believing them to be wise, self-protective, and right. Belief convinced me that faulty beliefs, arising from misapprehension about the cause of a disease, misperceptions of an enemy’s actions, misreading a lover’s motive, misconceptions about which, if any, gods are real, can lead to irrational, maladaptive, and sometimes deadly actions.