100 books like A Matter of Taste

I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.

I have a fixation with films about or using digital technology: my work in this area is about trying to grasp the impacts of technological change on the world in which we live. In writing about The Social Network, I was gripped by the idea that a group of college kids could create something so contagious and monstrous as Facebook. More recently, I’ve been exploring the impacts of data on our understanding and management of sport. I’m also working on a long-term project about Pixar, a long-term fascination. I just love the idea that the films we and our children watch started out with a bunch of computer scientists, playing around with polygons.

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

I have taught a broad array of humanities and social sciences courses over the years, sometimes employing case studies from the realm of law, most notably stories about undocumented migrants, refugees, or homeless people. I’ve also had occasion to teach in law schools, usually in ways that bridge the gap between the legality of forced displacement, and the lived experiences of those who have done it. I won a Rockefeller Foundation grant to write my newest book, Clamouring for Legal Protection, in which I considered the idea that we can learn a lot about refugees and vulnerable migrants with references to people we know well: Ulysses, Dante, Satan, and even Alice in Wonderland.

I taught for 45 years at Ithaca College broken by two years as Fulbright Professor in West Africa at the University of Liberia. During my years in academia, I developed several new courses including a popular “Math in Africa” class and the first U.S. course for college credit in chess theory. I’ve always had a passion for and continue to have strong interests in (1) national educational and social issues concerning equal access to math education for all and (2) teaching others about the power of mathematics and statistics to help one more deeply understand social issues.

I am a professor of American Jewish history who has written extensively on how sports have impacted the lives of American Jews. I have been especially interested in how the acceptance or rejection of Jews in the sports arena has underscored that group’s place within this country’s society. I have been likewise intrigued by how the call of athleticism has challenged their ethnic and religious identity. The saga of Marty Glickman, a story of adversity and triumph, speaks boldly to critical issues that this minority group has faced.

I was trained as a philosopher and have been a professor of philosophy for more than three decades. Beginning with Plato, I have been persuaded that reason is powerful. I am also a social theorist and have published scholarly books on Max Weber, Ferdinand Tönnies, and Raymond Aron. Yet Pareto’s writings have convinced me that people are most often motivated by interests and passions and then use reasons to justify their behavior. Plato showed people as they ought to be; Pareto showed them as they are. Philosophy is important, but so is Pareto’s social psychology.

After finishing my secondary education in Athens I got a degree in business administration at the University of Genova. The idea was to return to Greece to work in my father’s business. But I soon realized that I was neither interested in business theory nor going back to Greece to work in my father's organization. I decided to continue my studies in England focusing on the social sciences – first at Leicester University and then at the London School of Economics. After retiring I continued to write books and articles in Greek, English, and French. I have passion for reading and writing. It helps me psychologically as well to survive in a postmodern chaotic world.

I’m a climate scientist at Harvard and an environmental activist. In my day job, I use satellite, aircraft, and surface observations of the environment to correct supercomputer models of the atmosphere. What I’ve learned has made me feel that I can’t just stay in the lab—I need to get out in the world and fight for a future that’s just and ecologically stable for everyone. My writing and activism imagines how humanity can democratically govern itself in an age of environmental crisis.