The Hidden Power of Advertising
Book description
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.
The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand…
Why read it?
1 author picked The Hidden Power of Advertising as one of their favorite books. Why do they recommend it?
The Hidden Power of Advertising opened my eyes to a whole new way of understanding brands and marketing. He makes a compelling case for how advertising works at an unconscious level, and how marketers mostly ignore this powerful and hidden side of brands. He shares powerful, eye-opening studies done directly on advertising campaigns, and uses real-world examples to give practical advice that’s far from the usual marketing advice.
From Daryl's list on to help you understand the mind of your customer.
Want books like The Hidden Power of Advertising?
Our community of 10,000+ authors has personally recommended 100 books like The Hidden Power of Advertising.
Browse books like The Hidden Power of Advertising
5 book lists we think you will like!
Interested in advertising, marketing, and presidential biography?
10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about advertising, marketing, and presidential biography.