The Four Factors of Trust
Book description
A WALL STREET JOURNAL BESTSELLER
A PUBLISHERS WEEKLY BESTSELLER
The essential, data-driven blueprint to build trust in your organization.
Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees…
Why read it?
1 author picked The Four Factors of Trust as one of their favorite books. Why do they recommend it?
Trust is central to my work in crisis leadership. Often, it is presented either in squishy conceptual platitudes or in highly prescriptive, technical terms. In this book, the authors combine extensive research data with an accessible framework that makes it easier to diagnose trust issues and begin to fix them.
The four factors are easy to grasp conceptually, and there is depth to explore in each. I now use this motif regularly in my teaching as the framework spurs great discussion and debate.
Want books like The Four Factors of Trust?
Our community of 10,000+ authors has personally recommended 100 books like The Four Factors of Trust.
Browse books like The Four Factors of Trust
5 book lists we think you will like!
Interested in customer success, the gold standard, and marketing?
10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about customer success, the gold standard, and marketing.