Attitudes and Persuasion
Book description
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
- Coming soon!
Why read it?
1 author picked Attitudes and Persuasion as one of their favorite books. Why do they recommend it?
What do I consider the most important theory of persuasion? The elaboration likelihood model provides a detailed, yet elegant, framework for understanding two primary “routes” through which people are influenced. This academic book not only helped me synthesize a huge body of previous theory and research, it still provides a practical blueprint for constructing my own persuasive messages.
From John's list on getting what you want without being evil.
Want books like Attitudes and Persuasion?
Our community of 10,000+ authors has personally recommended 80 books like Attitudes and Persuasion.
Browse books like Attitudes and Persuasion
5 book lists we think you will like!
Interested in persuasion, evil, and the scientific method?
10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about persuasion, evil, and the scientific method.