Goals-Based Wealth Management

By Jean L. P. Brunel,

Book cover of Goals-Based Wealth Management: An Integrated and Practical Approach to Changing the Structure of Wealth Advisory Practices

Book description

Take a more active role in strategic asset allocation

Goals-Based Wealth Management is a manual for protecting and growing client wealth in a way that changes both the services and profitability of the firm. Written by a 35-year veteran of international wealth education and analysis, this informative guide explains a…

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Why read it?

1 author picked Goals-Based Wealth Management as one of their favorite books. Why do they recommend it?

Jean Brunel was one of the early adopters of goals-based investing.

Brunel shares insights from his decades working with high-net-worth investors. This book serves as a foundation for all those that followed, and provided credence to aligning investments to specific goals, rather than merely outperforming some arbitrary benchmark.

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