I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…
Rich boarding school meets murder mystery in Jesse Q. Sutanto’s The
New Girl—except main character Lia Setiawan is anything but wealthy, and we
already know she’s the killer.
It was an accident, but that doesn’t stop her
from worrying about going to prison for her teacher’s murder as the detectives
circle the drain. I laughed out loud so many times while I flew through this
book, the question of whether she’d get caught ripping me to shreds in
anticipation.
There are no spoilers here, but I’ll tell you it’s worth the wild
ride.
Lia Setiawan has never really fit in. And when she wins a full ride to the prestigious Draycott Academy on a track scholarship, she's determined to make it work even though she's never felt more out of place. But on her first day there she witnesses a girl being forcefully carried away by campus security. Her new schoolmates and teachers seem unphased, but it leaves her unsure of what she's gotten herself into. And as she uncovers the secrets of Draycott, complete with a corrupt teacher, a golden boy who isn't what he seems, and a blackmailer determined to get…
I’ve been doing research on polarization for most of my career as an economist and have focused on affective polarization in US politics since 2015. As a behavioral economist, I’m interested in how false and biased beliefs contribute to affective polarization. As a microeconomist I’m also generally interested in economy—not “the economy,” but the efficient use of resources—and affective polarization leads to a lot of wasted time and resources. This happens in politics at all levels, and in relationships of all types—neighbors, colleagues, spouses, siblings—as we all know from experience. So, I’m hoping to try to understand this bias better and cut down on it where we can.
To balance out my list is Divided We Fall by David French, who recently became The New York Times’s newest conservative columnist.
So, yes, he’s a moderate conservative—and his book actually stands out to me among polarization books because it does a particularly good job of articulating both conservative and liberal perspectives on various issues, and both sides’ reasons for frustration and anger.
I also especially appreciate French’s discussion of the “law of group polarization”—the tendency for people’s opinions to become more extreme when we confer with like-minded groups—French and I agree this is a key cause of US polarization. And true to the title, the book includes descriptions of potential secession scenarios—not pleasant to read but perhaps a wake-up call for some readers.
Two decades into the 21st Century, the U.S. is less united than at any time in our history since the Civil War. We are more diverse in our beliefs and culture than ever before. But red and blue states, secular and religious groups, liberal and conservative idealists, and Republican and Democratic representatives all have one thing in common: each believes their distinct cultures and liberties are being threatened by an escalating violent opposition. This polarized tribalism, espoused by the loudest, angriest fringe extremists on both the left and the right, dismisses dialogue as appeasement; if left unchecked, it could very…
Teenager Paige Abernathy awakens after a severe beating to find that she suffers from amnesia, and that everyone seems to hate her. She has only flashes of memory until the night a grieving parent attacks her in her hospital room. Paige then remembers her role as the creator of an online group where members talk about ways to commit suicide.
After recovering from the beating, Paige embarks on a journey of penance to atone for a disaster born of good intentions. Her odyssey launches her on a mission of mercy and into new danger. The Samaritan’s Patient is a thought-provoking novel about navigating the treacherous waters of social media.
Teenager Paige Abernathy awakens after a severe beating to find that she suffers from amnesia, and that everyone seems to hate her.
She has only flashes of memory until the night a grieving parent attacks her in her hospital room. Paige then remembers her role as creator of an online group where members talk about ways to commit suicide.
After recovering from the beating, Paige embarks on a journey of penance to atone for a disaster born of good intentions. Her odyssey launches her on a mission of mercy and into new danger.
The Samaritan's Patient is a thought-provoking novel…
I’ve researched children’s digital lives since the internet first arrived in many people’s homes. Recently, I noticed parents’ concerns weren’t listened to – mostly, researchers interview parents to find out about their children rather than about parents themselves. Worse, policymakers often make decisions that affect parents without consulting them. So, in Parenting for a Digital Future we focused on parents, following my previous books on Children and the Internet and The Class: Living and Learning in the Digital Age. As a professor at the London School of Economics and Political Science, I love that moment of knocking on a family’s door, and am always curious to see what I will find!
This book was published ten years ago, and it’s as fresh and relevant as ever. I’ve chosen to highlight it here because, honestly, it’s the classic book that catalyzed many researchers into properly listening to young people and really respecting their views.
I learned a lot from danah boyd’s fieldwork about how to put effort into gaining teens’ trust, avoiding adult assumptions, and properly listening to what teens had to say. The teens in this book are often troubled, struggling with mental health problems and difficult life circumstances – but it's not their fault, they are facing so many real-world problems – poverty, family breakdown, racism, etc.
As a result, teens turn to technology for support, privacy, intimacy, and belonging. But in key ways, technology can also make things worse. I found this book truly thought-provoking.
"boyd's new book is layered and smart . . . It's Complicated will update your mind."-Alissa Quart, New York Times Book Review
"A fascinating, well-researched and (mostly) reassuring look at how today's tech-savvy teenagers are using social media."-People
"The briefest possible summary? The kids are all right, but society isn't."-Andrew Leonard, Salon
What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens' use of social media. She…
Let’s face it—kids’ anxiety has gone through the roof over the last two years since the start of the pandemic. Not being able to play with friends, participate on sports teams, or even have sleepovers has had an impact. For kids, play is one of their main ways to relieve stress. Here are my five go-to books for kids dealing with anxiety, worries, and stress.
While this book isn’t specifically about anxiety or stress, many kids react to both by becoming more irritable and easily angered. Learning strategies to tame their anger can go a long way to making their relationships more harmonious. Turning anger into positive power by learning to be assertive and resolve conflict is an awesome skill that will serve kids well into their adult years.
Kids need help learning how to manage their anger. Blending solid information and sound advice with humor and lively illustrations, these anger-management tips guide kids to understand that anger is normal and to learn they can express it in healthy ways. The book teaches them how to recognize anger in themselves and others, how to handle situations and emotions (loneliness, guilt, frustration, fear) that lead to or mask anger, and how to deal with the anger they feel. This revised edition addresses children s exposure to increased societal violence and includes discussion and examples of anger related to texting and…
I am a writer. That is the simplest way to condense the comedic, entrepreneurial, megalomaniacal human who appears in this form. And yes, I am an introvert, but one of the few who lacks stage fright. Additionally, I have met four of the five authors on this list. I am hoping the fifth one invites me to speak on her new journey to Unlock Your Big Energy. In conclusion, I 💜choco chip cookies, Murder, She Wrote, and BTS, in that order. Thank you for reading. 🙂
“The smartest person in the room is usually the person who talks the least.”- Erin King.
In my case, that assessment is totally correct. Though I am not the smartest person in every room I enter, I definitely listen at least twice as much as I speak. It is my nature as an introvert, specifically an INTJ.
This book taught me how and why to write emails, business or otherwise, that are “three sentences max.” This one rule changed my perspective on communication. Stop explaining to other people why they should know, like, and trust you. Let your brevity be the wit that draws your people in.
I also liked the book because it is not that long, and each page has a lot of white space. Concise.
When you type, text or tweet- how persuasive are you? You are 34 times more persuasive communicating in person than on digital platforms. Yet in today’s world, you probably spend the majority of your time trying to influence others to say YES to you using social media, email, and messenger. So how can you close this gap between offline you and online you? Welcome to the art of Digital Persuasion. Erin Gargan King’s PUB method has been used by some of the world’s biggest brands to help them attract attention, increase influence and open more opportunities from behind the screen.…
I have a fixation with films about or using digital technology: my work in this area is about trying to grasp the impacts of technological change on the world in which we live. In writing about The Social Network, I was gripped by the idea that a group of college kids could create something so contagious and monstrous as Facebook. More recently, I’ve been exploring the impacts of data on our understanding and management of sport. I’m also working on a long-term project about Pixar, a long-term fascination. I just love the idea that the films we and our children watch started out with a bunch of computer scientists, playing around with polygons.
Levy is the great Silicon Valley insider-reporter, a tech fan who gets close to the action while remaining clear-sighted and critical about his subjects: inevitably, his weighty book about Mark Zuckerberg’s rise and subsequent travails was indispensable for my own work.
Like the film and its topic, Levy’s book is partly inspiring, frequently troubling, but overall offers an insightful vision of how and why Facebook defined and shaped the first part of the new century. It’s also a reminder of how, if anything, The Social Network was overly nice in its depiction of Facebook’s founder.
'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times
'This fascinating book reveals the imperial ambitions of Facebook's founder' James Marriott, Sunday Times
'The inside story of how Facebook went from idealism to scandal' Laurence Dodds, Telegraph
Today, Facebook is nearly unrecognizable from the simple website Zuckerberg's first built from his dorm room in his Sophomore year. It has grown into a tech giant, the largest social media platform and one of the biggest companies in the world, with a valuation of more than $576 billion and almost 3 billion users.…
Much laughter is born out of sadness. Humor can be a way to cope or even reinvent our realities in ways that bring relief—and release. There's a misconception that “serious literature” should be humorless; crack a smile and you’re a fraud. However, the worlds and characters that emerge from this way of thinking do not ring true to me. Who among us hasn’t joked to help deal with sorrow? Or to satirize the outrageous? Or simply because life--however brutal—is also sometimes funny? The more a writer allows laughter to intermingle with tears, the more I believe in the story, and the more I enjoy it. That is why I wrote a “funny-sad” novel, The Australian.
Darcie Wilder’s Literally Show Me a Healthy Person is a novel in short fragments perfect for the social media era, narrated by a woman unflinching and at times brutal—and brutally hilarious—in her honesty, reflecting on the death of her mother and chronicling sexual escapades, deep in her sadness yet lively within the freedom and energy of her early 20s. This novel is slim but packs a ferocious punch; it will make you laugh—out of surprise, relief, identification—and it will make you cry for the very same reasons.
Darcie Wilder's literally show me a healthy person is a careful confession soaking in saltwater, a size B control top jet black pantyhose dragged over a skinned knee and slipped into unlaced doc martens. Blurring the lines of the written word, literally show me a healthy person is a portrait of a young girl, or woman, or something; grappling with the immediate and seemingly endless urge to document and describe herself and the world around her. Dealing with the aftermath of her mother's death, her father's neglect, and the chaotic unspoken expectations around her, this novel is a beating heart…
As a child I would invent stories to entertain my cousins but at school I developed a passion for thrillers, devouring every Agatha Christie novel I could get my hands on and delighted in discovering new authors to satisfy my appetite. However, after my encounter with a man on a train, who went on to become a serial killer and after suffering a few other attacks, I crafted a novel using my experiences and melded fact with fiction to create my first psychological thriller, Killing Me Softly. It was extremely cathartic and now is a series of six, with another on the way. I’ve written eighteen books and even my historical novels are thrillers.
Growing up, my mother got me hooked on books by Victor Gunn, who wrote under a number of pseudonyms, but I loved the Ironside thrillers with Inspector Cromwell and his dapper partner Johnny Lister. Bodmin Moor is a perfect setting for a murder, especially in the fog, and when a nurse working at a private clinic approaches the moor in her old car she hears a scream just as she's stopped at a signpost. She walks onto the moor through the fog to investigate and soon stumbles over a dead man whose face has been smashed in... then a local sheep farmer scares the wits out of her as he appears in the fog. This is a fast-paced read to be recommended to those who love a good old-fashioned thriller from times gone by without the razzamatazz of social media and mobile phones. Accept the period and enjoy the detective…
The scream out of the mist and darkness of the moor chills the blood of Stella Pemberton, who has stopped her car to look at a remote signpost. But Stella is a plucky girl, as well as being exceedingly pretty, and she hurries on to the moor to give aid - only to find the body of a man who has just been brutally murdered. Suddenly a figure appears out of the mist, and Stella's courage fails her...
Chaco’s First Day at Work is based on my real life furry best friend, Chaco. Chaco is a Miniature Australian Shepherd and has been an amazing companion over the last 13 years. I work in Human Resources and am always focused on developing leaders in the company and am surprised by some of the things that people do. There are not many children’s books about leadership so I thought it would be great to pass along some new leadership lessons early to children through Chaco’s First Day at Work.
This book teaches us that it’s ok to be yourself. In a world full of social media and TV it can be confusing for children to see themselves as different from the rest of the pack. I love this book because it teaches children that you can succeed by embracing who you are and using your own voice.
An endearing, vibrant story of how one tongue-tied, yet resourceful Yorkshire terrier beats the odds and finds her own voice.
Dorky Yorkie is unlike any other dog in her school. She is… well, herself. She blushes a lot. She giggles a lot. She often doesn’t know what to say. That’s why her biggest dream is to become president of the Woof and Bark Club. Then everyone would have to listen to her, right?
With all the tenacity she can muster, she sets out to achieve her ambition – only to realize that she really doesn’t have to be as brave…
