Why am I passionate about this?
Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.
Rupert's book list on learning how to survive as an entrepreneur
Why did Rupert love this book?
This is the follow up to The Art of Innovation which describes the strategies of the world-famous design firm, IDEO, which has dissected the process of innovation and, in this book, identified the types of “personas” a CEO should attract in order to tackle big, difficult problems with novel, creative approaches. I could definitely relate to the first persona described, The Anthropologist, who spends an inordinate amount of time with the clients, listening and observing, in order to understand what they really desire and what has prevented them thus far from achieving or obtaining it. I also found The Cross-Pollinator interesting, which argued that you should sometimes involve people from other sectors or countries which may at first glance seem irrelevant to the job at hand but, if given the chance to be “heard”, could lead to a solution. The author makes the case for another eight personas, who may…
1 author picked The Ten Faces of Innovation as one of their favorite books, and they share why you should read it.
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these…