Why am I passionate about this?
I pivoted into brand consulting after working in banking, because I saw a need to align organizational behaviors and actions with purpose and values. So naturally, as a strategist my work has always informally included an element of coaching brands and people to have the courage and confidence to be their best, true selves. To have a broader societal vision and positive social impact. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to help business balance how it earns a profit with how it serves individual people, betters society, and regenerates the planet.
Anne's book list on shifting the role business plays in society
Why did Anne love this book?
Although I was familiar with Harvard Business School professor George Serafeim’s research and work on impact weighted accounting before I read this book, I still found it informative and inspiring.
The first half of this book is a primer on ESG and sustainability highlighting societal shifts and why purpose and impact have moved to the forefront. And the second half details how impact and outcomes can be achieved.
This book is an excellent introduction for people new to purpose – or questioning its real value financially – as well as for those of us who have long been in this space.
Drawing extensively on his research and that of colleagues, Serafeim emphasizes how doing good creates competitive advantage.
1 author picked Purpose and Profit as one of their favorite books, and they share why you should read it.
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools?
What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand:
How and why environmental and social issues are becoming increasingly relevant…