The most recommended books on the East–West dichotomy

Funny stuff happens all the time in my wafty, solo-travelling life. Sometimes that funny stuff will only become apparent after the proverbial dust has settled and I’m no longer in imminent danger or at my wit’s end: the hilarity of a situation reveals itself when I’m telling the story. Travelling alone puts you in a vulnerable position of being open to ‘the moment’ far more so than when you are travelling with someone else. I get a sense of place and people and write about what happens true to my voice which is intrinsically connected to my funny bone—an intention to capture culture through accurate observation and tragi-comic humour. 

Since 2008, I have conducted research on themes related to International Political Economy. I am currently the co-chair of the research committee on this topic at the International Political Science Association (IPSA) and am passionate about making sense of the interplay between material and symbolic factors that shape capitalism and globalisation. Being based in Brazil, I was stuck when the country—which did not have salient identity cleavages in politics—came to be, after 2008, a hotspot of religious-based right-wing populism associated with the defence of trade liberalisation as globalisation started to face meaningful backlash from White-majority constituencies who are relatively losers of the post-Cold War order in the advanced industrialised democracies.

Driving cars through Europe and the Sahara Desert to sell them in Niger and exploring China and Russia on the Trans-Siberia Express (1992) as a student, I quickly realised that what we think we know about the world is very superficial, cliché, and stereotype. This made me embark on a PhD supervised by Erasmus University Rotterdam professor Frank M. Go (may he rest in peace), to whom I am forever grateful for suggesting the classic literature on this page. Now I advise governments, I am founding chairman of the International Place Branding Association, co-editor of the journal of Place Branding and Public Diplomacy, and a passionate visiting scholar in Beijing, London, Milan, Rotterdam, and Turin.  

Queens and queenship is a topic that has fascinated me since childhood when I first read about women like Cleopatra and Eleanor of Aquitaine. They ignited a passion to learn about the lives of royal women which led me from the ancient Mediterranean to medieval Europe, on into the early modern era, and has now gone truly global. I am particularly passionate to draw out the hidden histories of all the women who aren’t as well-known as their more famous counterparts and push for a fully global outlook in both queenship and royal studies in the works I write and the journal and two book series that I edit.

I have been studying Japanese since 2008, studied in the country twice, and then finally made my home here in 2011. Over the years, I have been to 43 of Japan’s 47 prefectures, writing articles about my experiences and constantly searching for new, hidden places where I could still find a touch of the Japan of yore. With so many people visiting the country, I want to do my part to give folks options that are off the beaten path and away from the crowds. 

I am a Professor Emeritus of Classical and Byzantine History, and I was fascinated by Attila and the Hun and Genghis Khan from early childhood when I decided that I would become a historian. I set out to write the history of the Eurasian nomads from their perspective, and so convey their neglected history to a wider readership.

I grew up in New York City in the 1980s as an Arab Latina American Muslim, which shaped my interest in who is considered American. Back then, there was no language to talk about my experience of marginalization as Arab or Muslim. That changed after 9/11 and the War on Terror. A decade after that, the term “Islamophobia” entered the US lexicon, leading to social recognition of this form of discrimination, and many important debates about what constitutes Islamophobia. I made my career exploring how Arabs and Muslims figure into US racial politics, and am currently a professor of US Ethnic Studies at the University of Southern California.

A professor of business at the University of Cambridge, I've spent over two decades studying innovation. I've been particularly interested in “frugal innovation”: how small teams now use ubiquitous tools and technologies to achieve what only large corporations or governments could a decade ago. I've written two books about this phenomenon: Jugaad Innovation and Frugal Innovation about the private sector. Whenever I gave talks about them, there was always the question: What does this mean for governments? I began to study how the state could use new technologies and ways of organizing to deliver services to its citizens better, faster and cheaper, and how governments should regulate and cultivate such tools used by the private sector.

From over three decades of work on development projects in countries of the Middle East, Afghanistan, Pakistan, and Africa, I am convinced that when efforts fail, it is invariably because we lack the cultural understanding of what people want or how we provide it. These books all reinforce my point by either underlining the way culture shapes the way people see the world or by showing how when we neglect culture, we do so at our own peril. Culture can be discovered through multiple entry points with these books offering a good start. Even something as mundane as advice columns in newspapers offer political insights when plumbed for the meanings below the surface.

I’m a Swedish American journalist, blogger, and author whose writings about Scandinavian parenting culture have appeared in newspapers, magazines, and online publications across the world, including Time.com, Parents.com, and Green Child Magazine. I’m particularly interested in the role of nature in childhood and believe the best memories are created outside, while jumping in puddles, digging in dirt, catching bugs and climbing trees. In 2013, I started the blog Rain or Shine Mamma to inspire other parents and caregivers to get outside with their children every day, regardless of the weather. I’m currently working on my second book, about the Nordic outdoor tradition friluftsliv, which will be published by Tarcher Perigee in 2022.