The most recommended customer service books

Who picked these books? Meet our 12 experts.

12 authors created a book list connected to customer service, and here are their favorite customer service books.
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Book cover of The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Jonathan R. Copulsky Author Of The Transformation Myth: Leading Your Organization Through Uncertain Times

From my list on responding to disruption and uncertainty.

Why am I passionate about this?

Responding to disruption and uncertainty has increasingly dominated my thinking. Ten years ago, while a senior partner at a global professional services firm, I sponsored a major research project on digital transformation. The most surprising finding was that the organizations that are effective in responding to disruption figure out how to learn fast and scale fast. In my encore career of university teaching, I have dived deeper into how organizations and functions (such as marketing) respond to disruption. An improbable consequences of COVID-19 is an abundance of real-time examples of how organizations cope with acute disruptions vs. the chronic disruptions resulting from new technologies. 

Jonathan's book list on responding to disruption and uncertainty

Jonathan R. Copulsky Why did Jonathan love this book?

I hate the way people toss around the term, disruption, to describe everything under the sun, neutering the value of the term in describing why disruption matters. Christensen’s book relies on empirical research, not hyperbole, to describe what makes innovations disruptive and why many companies fail to respond to disruptive innovations. I use the book and a series of Harvard Business Review articles co-authored by Christensen in one of my classes as a way to help my students understand the unique challenges of marketing disruptive innovations. Inevitably, the students who resist the concepts the most are the ones who write several years after graduation about how they are seeing Christensen’s concepts playing out in their markets. 

By Clayton M. Christensen,

Why should I read it?

3 authors picked The Innovator's Dilemma as one of their favorite books, and they share why you should read it.

What is this book about?

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books…


Book cover of Raving Fans

Bruno Hilgart Author Of French Fry Leadership: How to Attain Profits Through Serving People

From my list on creating highly motivated, self-sufficient teams.

Why am I passionate about this?

I've been blessed in my career, beginning as a 16-year-old, being an assistant manager at 17, a general manager at 20, and the face of the franchise at the age of 30 for over 16 years. This has led to me learning how to get people more motivated to perform their work than they ever thought possible when they accepted the position. I spent over 30 years literally “growing up” with this company and in this business, having been exposed to some of the best companies within their respective industries, learning how they source, on-board, train, and retain their team members, as well as some of the most influential motivational speakers throughout the world.

Bruno's book list on creating highly motivated, self-sufficient teams

Bruno Hilgart Why did Bruno love this book?

This book took our customer service performance in our company to levels we had never seen before. All of our leaders read this book and then the magic began.

The premise is that satisfied customers just are not good enough. They need to be “raving fans’ of us meaning, they actually become advocates of your business! This led to sales and traffic that exceeded our peers in all measurable ways while truly making our work more fun than we ever thought.

By Ken Blanchard, Sheldon Bowles,

Why should I read it?

2 authors picked Raving Fans as one of their favorite books, and they share why you should read it.

What is this book about?

With a new foreword by Ken Blanchard

A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day - in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottom-line results.

Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what…


Book cover of The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary

Joseph A. Michelli Author Of The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

From my list on customer service and customer experience.

Why am I passionate about this?

I am a New York Times #1 bestselling author of more than 10 customer experience and leadership books. When I am not reading and writing, I help leaders and entrepreneurs drive employee engagement, customer loyalty, and referrals. 

Joseph's book list on customer service and customer experience

Joseph A. Michelli Why did Joseph love this book?

If only my mail carrier were like Fred… but that’s the point. All of us can “up our game” when it comes to caring for and about others. Mark Sanborn crafted a highly accessible and engaging book that shows how everyone can “be a Fred.” The line between ordinary and extraordinary is less about resources and more about focus and effort.

By Mark Sanborn,

Why should I read it?

1 author picked The Fred Factor as one of their favorite books, and they share why you should read it.

What is this book about?

Mark Sanborn met his postman, Fred, just after he moved to Denver. Fred knocked on his door, introduced himself, and welcomed him to the neighborhood. He also asked Sanborn about himself and how he wanted his mail handled while he was away. Needless to say, Sanborn was shocked. He asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars promoting Fred's attitude and approach to life.

To embody the Fred philosophy is to realise and practise that:--Everyone can make a difference--Success is built on good relationships--You must continually create value for…


Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Hermann Simon Author Of Many Worlds, One Life: A Remarkable Journey from Farmhouse to the Global Stage

From my list on becoming a global business leader.

Why am I passionate about this?

Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.

Hermann's book list on becoming a global business leader

Hermann Simon Why did Hermann love this book?

Horst Schulze started as a bellboy and became the best hotelier in the world. He is the one who created the leading hotel chain Ritz Carlton. He won the Baldridge Quality Award twice. No one else has achieved that. But what's really interesting about this book is not the result, but the way he got there: how did he achieve this great goal? 

Anyone involved in service can learn extremely valuable lessons from this book. And in the process, you will also get to know Horst Schulze as a person. Because at the core of him lies the secret of success; he is a role model and leader.

By Horst Schulze, Dean Merrill,

Why should I read it?

1 author picked Excellence Wins as one of their favorite books, and they share why you should read it.

What is this book about?

Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.

For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…


Book cover of I'll Be Back

Steven Van Belleghem Author Of A diamond in the rough: Over a 100 specific tips to build a strong customer culture

From my list on From Steven's list on acheiving an awesome customer experience.

Why am I passionate about this?

Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.

Steven's book list on From Steven's list on acheiving an awesome customer experience

Steven Van Belleghem Why did Steven love this book?

I am big fan of Shep Hyken and his work. Shep is an incredibly enthusiastic customer experience storyteller, possessing a knack for providing very practical advice to businesses. In this book, he zooms in on one of the most crucial aspects of customer relationships: loyalty.

I fully agree with Shep's viewpoint that many organizations overly concentrate on acquisition, overlooking the fact that cultivating loyal fans and even ambassadors is essential for long-term success.

By Shep Hyken,

Why should I read it?

2 authors picked I'll Be Back as one of their favorite books, and they share why you should read it.

What is this book about?

How do you build a business that thrives during good times and bad? Is there a strategy that can set up  your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.
 
Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from…


Book cover of The Innovator's Solution: Creating and Sustaining Successful Growth

Marty Neumeier Author Of The Brand Gap

From my list on brand strategy.

Why am I passionate about this?

In my younger days I was a graphic designer and copywriter, approaching brands largely from a creative viewpoint. Over the years I’ve discovered that creative work is much more powerful when harnessed to business strategy, and business strategy is much more powerful when combined with exceptional creative work. I’ve characterized the gulf between strategy and creativity as the “brand gap,” which has led to eight books on branding and a school for professional mastery called Level C.

Marty's book list on brand strategy

Marty Neumeier Why did Marty love this book?

After Positioning, this is the most influential book in brand innovation. The authors show how scrappy startups can disrupt incumbents with products and services that seem “not good enough” at first, but end up reordering an entire industry. They also show how incumbents can defend against such aggressive moves. A seminal work.

By Clayton M. Christensen, Michael E. Raynor,

Why should I read it?

1 author picked The Innovator's Solution as one of their favorite books, and they share why you should read it.

What is this book about?

An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this definitive work will help anyone trying to transform their business right now. In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment. Christensen and Raynor give advice…


Book cover of Reaching the Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints

Uwe Techt Author Of Projects That Flow

From my list on speed for multiple projects.

Why am I passionate about this?

Business development and projects have fascinated me since my studies and my first experiences in companies. Time and again, I think I have understood what it's really all about... and shortly thereafter, completely new insights emerge that challenge previously perceived assumptions and thus enable leaps in performance. This is sometimes exhausting, but I wouldn't want to miss this path of development! Today I help management teams to improve their business results quickly and sustainably by guiding them to question assumptions, find new perspectives and thereby enable performance leaps.

Uwe's book list on speed for multiple projects

Uwe Techt Why did Uwe love this book?

Of course, when I started to apply the insights from "Critical Chain" over and over again in different companies, not everything always went smoothly. That was frustrating—for me and the people I worked with. Every company—or rather, every business—has its own idiosyncrasies. Understanding that and being able to take it into account when accelerating an entire project portfolio was crucial. Reading Reaching the Goal helped me a lot in this. Ricketts writes from his many years of experience at IBM.

By John Arthur Ricketts,

Why should I read it?

1 author picked Reaching the Goal as one of their favorite books, and they share why you should read it.

What is this book about?

"There is no doubt that this is a truly original and groundbreaking work in applying the Theory of Constraints. I run a services company and learned some things about the services business. Anyone involved in large services companies needs to look at what John is proposing. I will definitely quote this material frequently."

ChadSmith, Managing Partner, Constraints Management Group

"The information presented in this book is badly needed by service providers who struggle to balance supply and demand with their resources."

Carol A. Ptak, CFPIM, CIRM

"The techniques that John brings to light in this book are the bridge from…


Book cover of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Eric G. Flamholtz Author Of Growing Pains: Building Sustainably Successful Organizations

From my list on the stages and challenges of organizational growth.

Why am I passionate about this?

I'm Professor Emeritus at UCLA and have also been on the faculty of Columbia University and The University of Michigan, where I received my PhD degree. I founded Management Systems Consulting, which works with entrepreneurial firms in the US and globally to scale up, in 1978. I've served on the board of a firm (99 Cents Only Stores) that scaled up and was a NYSE listed firm. I've advised CEOs who have created global champion firms and been recognized as leaders in their space. I've authored or co-authored several books including Creating Family Business Champions; Corporate Culture: The Ultimate Strategic Advantage; Changing the Game; and Leading Strategic Change.

Eric's book list on the stages and challenges of organizational growth

Eric G. Flamholtz Why did Eric love this book?

This book is by the founder of a company that has successfully navigated the stages of growth from a start-up to a sustainably successful organization and become a global champion or recognized leader in its space. Accordingly, the book is from the “horse’s mouth.” Schultz and his coauthor take the reader on the journey of the development of one of the classic entrepreneurial successes of our time. He details the challenges, his thinking, and the responses that were made to create the Starbucks of today. The book provided s the reader with a rare opportunity to participate in the Starbucks journey from a vision to the reality of building a great company. 

By Howard Schultz,

Why should I read it?

2 authors picked Pour Your Heart Into It as one of their favorite books, and they share why you should read it.

What is this book about?

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee…


Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money

Joseph A. Michelli Author Of The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

From my list on customer service and customer experience.

Why am I passionate about this?

I am a New York Times #1 bestselling author of more than 10 customer experience and leadership books. When I am not reading and writing, I help leaders and entrepreneurs drive employee engagement, customer loyalty, and referrals. 

Joseph's book list on customer service and customer experience

Joseph A. Michelli Why did Joseph love this book?

Economists Gilmore and Pine, trace economic value through the agrarian, industrial and service age and pioneer thinking on the importance of “staging” experiences. This book created a tectonic shift from transactional “customer service” to emotionally engaging “customer experiences.” In a world where customer satisfaction is table stakes, The Experience Economy shows readers how to drive emotional engagement and repeat business.

By B Joseph Pine II, James H Gilmore,

Why should I read it?

1 author picked The Experience Economy as one of their favorite books, and they share why you should read it.

What is this book about?

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages,…