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Make Time: How to Focus on What Matters Every Day

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Make Time: How to Focus on What Matters Every Day Hardcover – September 25, 2018

by Jake Knapp (Author), John Zeratsky (Author)

4.5 4,914 ratings

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From the New York Times bestselling authors of Sprint comes “a unique and engaging read about a proven habit framework [that] readers can apply to each day” (Insider, Best Books to Form New Habits).

“If you want to achieve more (without going nuts), read this book.”—Charles Duhigg, author of The Power of Habit

Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why?

In a world where information refreshes endlessly and the workday feels like a race to react to other people's priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn't mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That's what this book is about.

As creators of Google Ventures' renowned "design sprint," Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles.

Make Time isn't about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction.

A must-read for anyone who has ever thought, If only there were more hours in the day..., Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.

Print length

304 pages
Language

English
Publisher

Crown Currency
Publication date

September 25, 2018
Dimensions

5.72 x 1 x 8.54 inches
ISBN-10

0525572422
ISBN-13

978-0525572428
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Popular Highlights in this book

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At the end of the day, which Highlight will bring me the most satisfaction?
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Perfection is a distraction—another shiny object taking your attention away from your real priorities.
Highlighted by 3,872 Kindle readers
The first strategy is all about urgency: What’s the most pressing thing I have to do today?
Highlighted by 3,169 Kindle readers
The third strategy focuses on joy: When I reflect on today, what will bring me the most joy?
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A good rule of thumb is to choose a Highlight that takes sixty to ninety minutes.
Highlighted by 2,341 Kindle readers

From the Publisher

How to Focus on What Matters Every Day

Editorial Reviews

Review

“Too often, we get bogged down in the demands of each day and struggle to find time for what really matters. In this powerful book, Jake Knapp and John Zeratsky explain how small changes in the design of our days can give us more time for the people and activities that energize and fulfill us. Essential reading for anyone who wants to create a happier, more successful life. –Gretchen Rubin, bestselling author of The Happiness Project and The Four Tendencies

“As someone obsessed with time and how to spend it wisely, I loved this fun and useful book. Not your normal productivity fare.” —Ev Williams, founder of Medium and Twitter

"I defy you to read this book and not come away with ideas that make you happier and/or more effective in accomplishing what you want in life. It’s smart, entertaining, and packed with field-tested insights." —Dan Heath, bestselling co-author of The Power of Moments and Switch

"Time is the single biggest ingredient for creative work. Time to focus, time to experiment, time to master creative skills. Make Time provides ways for each of us to find new reserves of that precious commodity. It is an excellent guidebook for taking control of the design of your life." —Tim Brown, CEO of IDEO and author of Change By Design

"Make Time is practical and engaging, offering tips on everything from designing your day to the benefits of cutting out cable news and eschewing plane Wi-Fi in favor of time away from work. Especially useful for me was the guidance on e-mail. It turns out that being slow to respond is a terrific way to take control of your time. (Sorry, colleagues.)" —Harvard Business Review

“In today’s fast-paced, technology-saturated world, readers are sure to glean insights from this powerful book.” —Booklist, starred review

About the Author

Jake Knapp and John Zeratsky are obsessed with the idea of redesigning time. They’re the authors of the New York Times bestseller Sprint and the creators of Time Dorks, a popular newsletter about experiments in time management.

Jake spent 10 years at Google and Google Ventures, where he created the design sprint process. He has since run more than 150 sprints with companies including Nest, Slack, 23andMe, and Flatiron Health. He lives in San Francisco with his wife and sons.

John has written for the Wall Street Journal, Time, Harvard Business Review, Wired, Fast Company, and many more publications. For nearly fifteen years, he was a designer at technology companies, including YouTube and Google Ventures. Originally from Wisconsin, John and his wife now live aboard their sailboat, "Pineapple."

Excerpt. © Reprinted by permission. All rights reserved.

Do you ever look back and wonder “What did I really do today?” Do you ever daydream about projects and activities you’ll get to someday—but “someday” never comes?

This is a book about slowing down the crazy rush. It’s about making time for things that matter. We believe it’s possible to feel less busy, be less distracted, and enjoy the present moment more. Maybe that sounds a little hippy-dippy, but we’re serious.

Make Time is not about productivity. It’s not about getting more done, finishing your to-dos faster, or outsourcing your life. Instead, it’s a framework designed to help you actually create more time in your day for the things you care about, whether that’s spending time with your family, learning a language, starting a side business, volunteering, writing a novel, or mastering Mario Kart. Whatever you want time for, we think Make Time can help you get it. Moment by moment and day by day, you can make your life your own.

We want to start by talking about why life is so busy and chaotic these days. And why, if you feel constantly stressed and distracted, it’s probably not your fault.

In the twenty-first century, two very powerful forces compete for every minute of your time. The first is what we call the Busy Bandwagon. The Busy Bandwagon is our culture of constant busyness—the overflowing inboxes, stuffed calendars, and endless to-do lists. According to the Busy Bandwagon mindset, if you want to meet the demands of the modern workplace and function in modern society, you must fill every minute with productivity. After all, everyone else is busy. If you slow down, you’ll fall behind and never catch up.

The second force competing for your time is what we call the Infinity Pools. Infinity Pools are apps and other sources of endlessly replenishing content. If you can pull to refresh, it’s an Infinity Pool. If it streams, it’s an Infinity Pool. This always-available, always-new entertainment is your reward for the exhaustion of constant busyness.

But is constant busyness really mandatory? Is endless distraction really a reward? Or are we all just stuck on autopilot?

Most of Our Time Is Spent by Default
Both forces—the Busy Bandwagon and the Infinity Pools—are powerful because they’ve become our defaults. In technology lingo, default means the way something works when you first start using it. It’s a preselected option, and if you don’t do something to change it, that default is what you get. For example, if you buy a new phone, by default you get email and Web browser apps on the homescreen. By default, you get a notification for every new message. The phone has a default wallpaper image and a default ring tone. All these options have been preselected by Apple or Google or whoever made your phone; you can change the settings if you want to, but it takes work, so many defaults just stick.

There are defaults in nearly every part of our lives. It’s not just our devices; our workplaces and our culture have built-in defaults that make busy and distracted the normal, typical state of affairs. These standard settings are everywhere. Nobody ever looked at an empty calendar and said, “The best way to spend this time is to cram it full of random meetings!” Nobody ever said, “The most important thing today is everybody else’s whims!” Of course not. That would be crazy. But because of defaults, it’s exactly what we do. In the office, every meeting defaults to thirty or sixty minutes even if the business at hand actually requires only a quick chat. By default other people choose what goes on our calendars, and by default we’re expected to be okay with back-to-back-to-back meetings. The rest of our work defaults to email and messaging systems, and by default we check our inboxes constantly and reply-all immediately.

React to what’s in front of you. Be responsive. Fill your time, be efficient, and get more done. These are the default rules of the Busy Bandwagon.

When we tear ourselves away from the Busy Bandwagon, the Infinity Pools are ready to lure us in. While the Busy Bandwagon defaults to endless tasks, the Infinity Pools default to endless distraction. Our phones, laptops, and televisions are filled with games, social feeds, and videos. Everything is at our fingertips, irresistible, even addictive. Every bump of friction is smoothed away.

Refresh Facebook. Browse YouTube. Keep up on the nonstop breaking news, play Candy Crush, binge-watch HBO. These are the defaults behind the ravenous Infinity Pools, devouring every scrap of time the Busy Bandwagon leaves behind. With the average person spending four-plus hours a day on their smartphone and another four-plus hours watching TV shows, distraction is quite literally a full-time job.

There you are in the middle, pulled in opposite directions by the Busy Bandwagon and the Infinity Pools. But what about you? What do you want from your days and from your life? What would happen if you could override these defaults and create your own?

Willpower isn’t the way out. We’ve tried to resist the siren song of these forces ourselves, and we know how impossible it can be. We also spent years working in the technology industry, and we understand these apps, games, and devices well enough to know that they eventually will wear you down.

Productivity isn’t the solution, either. We’ve tried to shave time off chores and cram in more to-dos. The trouble is, there are always more tasks and requests waiting to take their place. The faster you run on the hamster wheel, the faster it spins.

But there is a way to free your attention from those competing distractions and take back control of your time. That’s where this book comes in. Make Time is a framework for choosing what you want to focus on, building the energy to do it, and breaking the default cycle so that you can start being more intentional about the way you live your life. Even if you don’t completely control your own schedule—and few of us do—you absolutely can control your attention.

We want to help you set your own defaults. With new habits and new mindsets, you can stop reacting to the modern world and start actively making time for the people and activities that matter to you. This isn’t about saving time. It’s about making time for what matters.

The ideas in this book can give you space in your calendar, in your brain, and in your days. That space can bring clarity and calm to everyday life. It can create opportunities to start new hobbies or get to that “someday” project. A little space in your life might even unlock creative energy you lost or never found in the first place. But before we get into all of that, we’d like to explain who the heck we are, why we’re so obsessed with time and energy, and how we came up with Make Time.

Product details

Publisher ‏ : ‎ Crown Currency (September 25, 2018)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0525572422
ISBN-13 ‏ : ‎ 978-0525572428
Item Weight ‏ : ‎ 1.15 pounds
Dimensions ‏ : ‎ 5.72 x 1 x 8.54 inches

Best Sellers Rank: #30,605 in Books (See Top 100 in Books)
- #52 in Time Management (Books)
- #98 in Decision-Making & Problem Solving
- #715 in Success Self-Help

Customer Reviews:
4.5 4,914 ratings

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John Zeratsky
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John Zeratsky is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.
John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Netflix, IDEO, McKinsey, the Code Conference, and The London School of Economics.
For nearly 15 years, John was a designer for technology companies. At Google Ventures (GV), he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
John studied journalism at the University of Wisconsin and graduated with a Bachelor of Science degree from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty.
Originally from small-town Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.
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Jake Knapp
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Jake Knapp is the author of "Make Time" and the New York Times bestseller "Sprint".
Jake spent ten years at Google and Google Ventures, where he created the design sprint. He has coached over 150 companies on the process, including teams at Slack, Uber, the New York Times, and LEGO. He lives in San Francisco with his wife and sons.
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Joseph Newell

Take control of your day

Reviewed in the United States on September 25, 2018

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TL;DR: Make Time has helped both my wife and I take much greater control over our days, helping us focus more on what fulfills and less on just marking days off of a calendar.

There's a real line between being a productive person, and being a productivity person. Someone who focuses on so many "hacks" or ways to get more out of every second, that efficiency in and of itself becomes to goal to the expense of everything else. That may be useful in a manufacturing job, but in our daily lives, there is surely more.

This is where Make Time really shines. Far from being a mad dash to some invisible finish line, Make Time provides simple, easy to read tools that can be used to refocus on what truly makes you happy. The book is written as a bit of a toolbox, meant to allow you to take pieces that work for you, and leave the ones that don't. Using that approach has massively improved my lifestyle.

As an example, after reading a few chapters in Make Time, I started having a morning ritual with my wife of making a hot cup of herbal tea, nuts, and cheese. Meanwhile, we would rearrange our chairs in our front room to face the sun and talk about what our highlights would be for the day as we watched the sunrise over the mountains, wrapped up in warm blankets. After that, I would perform a quick 7-minute exercise, ready to hit the day with a plan and energy to do it. I would frequently take a mental break in the middle of the workday, even giving myself opportunities to nap in my building's cell phone booths (with a visible 15-minute timer for passersby) to recharge my batteries and finish the workday hard. Then, on the ride home, I would meditate, newly recharging my brain and allowing myself to move on from work and to be truly present at home. Probably most importantly, I turned off almost all notifications on my phone. I noticed that when I was home, I was way more proactive spending time with my wife, getting things done around the house, and engaging in meaningful and fulfilling hobbies.

My story isn't all that unique, but it has all amounted to huge changes in my quality of life. All of the things I mentioned above are simple changes that were integrated over time, I'm positive that if you pick up this book and try out its experiments, you too will find something in there that will help you become more present, more fulfilled, and more able to enjoy everyday life.

108 people found this helpful

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James

Real Help From Real People In a Real Way

Reviewed in the United States on April 26, 2021

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This is a practical book with real advice. It's an easy skip and go and feed on what you need in the moment. They appear to take advice from other well known books on similar subjects, but they claim to have used trial and error in their own journeys.

It is largely targeted to fight against the modern age of technology and those types of distractions.

Great read, with lots of advice and ways to stay on top of your game.

2 people found this helpful

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Vanesa R.

Good book

Reviewed in the United States on April 28, 2024

Verified Purchase

It has been a great book, giving me strategies to manage my time, I am going to practice the tactics.

Helpful

Bob Ryskamp

Getting stuff done in the modern world

Reviewed in the United States on September 27, 2018

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Knapp and Zeratsky spent years designing the high-tech products we all use daily, and they know the opportunities and challenges faced by this generation of knowledge workers. People used to have a hard time collecting and organizing all their work. Today, software does that for us--but we haven't figured out how to focus, filter, and thrive when all of the world's information is at our fingertips. Make Time is a manifesto for getting stuff done in the modern world.

In their bestseller Sprint, the authors shared a process for designing successful new products. In Make Time, they also share a process--this time for personal productivity--but their solutions go far beyond the typical "tips and tricks" of the genre. Make Time proposes a new mindset--and even lifestyle changes--that reorient your relationship to information, tasks, time, and work.

They provide plenty of tips and tricks, of course. In fact, the bulk of the book is made up of small insights and ideas you can try in your own work. The difference with Make Time is that the tips and tricks are mostly suggestions rather than rules. The authors encourage you to skip around, try a few, and find out what works best for you. They even explain where they themselves differ in behavior, and why they each choose different strategies in that case.

Ultimately the measure of a productive life is that you feel fulfilled by how you spend your days. Make Time is a great tool for making that happen.

11 people found this helpful

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Daunavan Buyer

Super Helpful

Reviewed in Canada on October 5, 2023

Verified Purchase

This book provided a ton of practical ways to look at my schedule and fre up time to get done what is most important. Looking forward to putting these principles into practice.

Cliente de Amazon

Súper recomendable!

Reviewed in Mexico on December 29, 2022

Verified Purchase

Había leído que este libro es bueno y la vdd es que si, cómprenlo!

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Luiz Gustavo Moreira

Great ideas!

Reviewed in Brazil on September 29, 2021

Verified Purchase

The authors make use of some simple and ordinary that can be applied in daily routines to optimize time and focus on what really matter

Adnila

Awesome read with practical tipps and ideas on how to become more focused and less device-driven.

Reviewed in Germany on March 8, 2024

Verified Purchase

⏰ Master Your Schedule:
"Make Time" dives deep into how to take control of your schedule without feeling overwhelmed. It's not about working more; it's about working smarter.

💡 Practical Wisdom:
Forget the generic advice. These two drop some seriously practical tips that can be applied right away. I am talking about little things that can make a big difference in our daily rollercoaster. For instance how to deal with Infinity pools (aka Instagram, Youtube etc.) and busy bandwagons (aka Slack, Mails etc.). They have over 80 very usable tricks and tips to improve how we spent our time and live our lives. The book is also very easy to read. It is more like a conversation you follow.

One person found this helpful

Client Kindle

Très bon livre

Reviewed in France on February 15, 2024

Verified Purchase

Très bon livre
Il m'a permis d'en apprendre plus sur la gestion du temps
Très intéressant et très simple à lire

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