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The Great Plant-Based Con: Why eating a plants-only diet won't improve your health or save the planet Hardcover – March 14, 2023

by Jayne Buxton (Author)
4.4 4.4 out of 5 stars 297 ratings
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'The most incredible book' Delia Smith

'Persuasive, entertaining and well researched' Sunday Times

Plant-based is best for health, go vegan to help save the planet, eat less meat... Almost every day we are bombarded with the seemingly incontrovertible message that we must reduce our consumption of meat and dairy - or eliminate them from our diets altogether.

But what if the pervasive message that the plant-based diet will improve our health and save the planet is misleading - or even false? What if removing animal foods from our diet is a serious threat to human health, and a red herring in the fight against climate change.

In THE GREAT PLANT-BASED CON, Jayne Buxton demonstrates that each of these 'what-ifs' is, in fact, a reality. Drawing on the work of numerous health experts and researchers, she uncovers how the separate efforts of a constellation of individuals, companies and organisations are leading us down a dietary road that will have severe repercussions for our health and wellbeing, and for the future of the planet.

THE GREAT PLANT-BASED CON is neither anti-plant nor anti-vegan - it is a call for us to take an honest look at the facts about human diets and their effect on the environment. Shocking and eye-opening, this book outlines everything you need to know to make more informed decisions about the food you choose to eat.

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Previous page
  1. Print length
    544 pages
  2. Language
    English
  3. Publisher
    Piatkus
  4. Publication date
    March 14, 2023
  5. Dimensions
    6.25 x 1.5 x 9.5 inches
  6. ISBN-10
    1408717441
  7. ISBN-13
    978-1408717448
  8. See all details
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Editorial Reviews

Review

The most incredible book―Delia Smith, The Food Programme, BBC Radio 4

How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet―Joanna Blythman

A brave, well-researched and highly readable book that confronts the many myths about meat, health and climate change. Buxton's deep dive into the science and politics of these questions makes this book a must-read for anyone who cares about their health - or the planet―Nina Teicholz, science journalist and bestselling author of THE BIG FAT SURPRISE

THE GREAT PLANT-BASED CON is persuasive, entertaining and well researched ... the book will help to alleviate the guilt many of us feel about our diets―Louise Eccles, Sunday Times

[A] forensic examination of the evidence ... Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days ... It's refreshing to read a book which recognises that life is complicated―Mark Mason, Daily Mail, Book of the Week

A calm, incisive dissection of veganism's salvationist claim to protect human health and the planet―John Lewis-Stempel, Country Life

In THE GREAT PLANT-BASED CON, Jayne Buxton provides insightful analyses and thoughtful alternatives to narratives about plant-based diets, human and environmental health. Her engrossing account is food-for-thought for everyone, be they herbivorous, omnivorous, or carnivorous. I promote this entrée at every opportunity―Fred Provenza, Professor Emeritus of Behavioural Ecology, Utah State University and author of NOURISHMENT: WHAT ANIMALS CAN TEACH US ABOUT REDISCOVERING OUR NUTRITIONAL WISDOM

THE GREAT PLANT-BASED CON is absolutely exceptional. When you've read works of Gary Taubes and Nina Teicholz, you'll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained―Professor Tim Noakes

Intelligent and very well-researched ... [Jayne is] able to be objective and speak out without losing a university seat or a research grant, but with knowledge of the food industry from a career in consultancy. She has sifted through all the scientific arguments fairly and produced a very readable book that explains it all in a way that can easily be digested ... a fascinating read and its intelligent explanation of the way that Big Food makes us ill, and Big Pharma makes another fast buck curing us, may yet make it a seminal classic, similar in its impact to Rachel Carson's brilliant exposé of chemical pesticides, Silent Spring, two generations ago. There is no doubting Buxton's conclusion that we have been conned ... a brave book―Jamie Blackett, Daily Telegraph

With incredible skill, Jayne Buxton captures the edifice of intellectual and cultural fraud behind today's mythology of the safety plant-based eating. Everyone needs this important and timely book―Sally K. Norton MPH, nutritional scientist and author of TOXIC SUPERFOODS

Jayne Buxton's compelling read THE PLANT-BASED CON challenges the 'plant-biased' narrative sweeping across the globe and embedding itself into the very fabric of our society. Jayne takes a deep dive into the vested interests and religious ideology shaping the plant-based con, leaving no stone unturned ... I highly recommend this book!―Belinda Fettke, https://isupportgary.com

About the Author

Jayne Buxton is an ambassador for the Real Food Campaign and the Public Health Collaboration. In her twenty years as a published author Jayne has written on a wide variety of subjects. Her work includes a work of non-fiction, two novels, many short stories, a blog, and journalistic pieces for The Independent, The Guardian and others.

Product details

  • Publisher ‏ : ‎ Piatkus (March 14, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 544 pages
  • ISBN-10 ‏ : ‎ 1408717441
  • ISBN-13 ‏ : ‎ 978-1408717448
  • Item Weight ‏ : ‎ 1.75 pounds
  • Dimensions ‏ : ‎ 6.25 x 1.5 x 9.5 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 297 ratings

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Jayne Buxton

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
297 global ratings

Top reviews from the United States

Andreas Wieberneit
5.0 out of 5 stars Critical yet balanced review of the economic interests behind the plant-based movement
Reviewed in the United States on March 3, 2024
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This book goes into a lot of detail. For the most part, it investigates the economic interests that stand behind the push toward plant-based diets. It shows how vegans are not the main drivers of that push; the main drivers are corporations who will make a profit from selling processed plant-based foods. The book also dives into the widespread opinion that cattle ranching is a major contributor to greenhouse gases, and provides a wealth of talking points on this topic. If you want to understand the debate against meat and in favor of substitutes, such as impossible burgers and lab-grown meat, you should definitely read this book.
9 people found this helpful
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Tony Robertson
5.0 out of 5 stars Wake up world
Reviewed in the United States on April 3, 2024
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Absolutely excellent book. This exposes the cult of veganism
3 people found this helpful
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JC
5.0 out of 5 stars A beautiful and systematic expose of the plant-based con
Reviewed in the United States on July 9, 2022
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This is NOT an anti-vegan screed or anything like that. It’s simply a response to the claim that a plant-based diet is best for all of us and the environment. Spoiler alert: it’s NOT.

There’s no hyperbole or vitriol, as some might be expecting from a book with this title. On the contrary, Buxton is like a meticulous lawyer simply laying out the evidence in very easy to understand terms.

Jayne Buxton has done us a great service with this fantastic and much needed book. While there have been a handful of other excellent books on the subject (Sacred Cow, Defending Beef, The Big Fat Surprise), this book is unique in that it consolidates a decade or more of all the hard work done before her across a range of subjects from health to the environment and all interlocking pieces in-between. Trying to consolidate all of the reasons as to why a plant-based diet is bad for population health and bad for environmental policy is a monumental task, yet Buxton makes it look easy.

If you’ve ever been in one of those conversations where you feel like you’ve digested so much information over the years as to why a global plant-based diet is wrong on so many levels, yet it’s so hard to get all the words out… Buxton has done the hard work for you. Each page–no each SENTENCE–is jam-packed with fact after brutal fact that’s impossible to ignore.

If you’ve been confused about a plant-based diet, or you simply want to finally tell everyone you know why you’re not plant-based (and have a mountain of evidence to back it up), give them this book. If you only read one book this year that will have a monumental impact on your life and generations to come… THIS IS THE BOOK.

(The audio version is excellent)
85 people found this helpful
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Amazon Customer
4.0 out of 5 stars Kindle edition has no bibliography
Reviewed in the United States on June 18, 2022
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I think this is a worthwhile book about diet and health, but the Kindle version does not contain a bibliography. That needs to be corrected, and the corrected version supplied to us who bought the first version.
30 people found this helpful
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marcofarch
5.0 out of 5 stars Filled with Super Important Information
Reviewed in the United States on January 3, 2024
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Unfortunately, this book wont reach the eyes of many vegetarians and will be read mostly by meat eaters that already know the problems with plants and a plant based diet. But should a veggie believer dare open its cover, they will be greeted with well researched information worthy of serious consideration.
16 people found this helpful
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alan crawford
1.0 out of 5 stars Author has no degree or experience in nutrition or science field, she’s a creative writer.
Reviewed in the United States on December 30, 2023
The book clearly discloses it is supported and funded by a lobbying and advocacy organization for meat and dairy.
Just as the tobacco industry defended tobacco use and had ‘tons” of doctors and supporting research claiming tobacco is safe and doesn’t cause cancer, heart disease, respiratory issues. etc., so goes this presentation from the meat and dairy industry. We all know how that turned out.
We all know junk food and highly processed foods of any form, including vegan, are outrageously bad for one’s health, yet this book presents its argument against plant-based diet lifestyle through the lens of processed plant foods vs meat and dairy. What?
This book is a good example of how one can throw enough information around at the casually uninformed and those that will simply never make the effort to logically or critically evaluate and challenge the information to easily convince them of their painfully disjointed and biased pseudo-science, even discredited studies or reports funded and controlled by giant industries and big money lobbying interests,

Compare this book and author with Dr Michael Greger’s books. Greger gets zero funding from any industry, company, lobbying organization, government, etc., self funds his own nonprofit dedicated to reporting only scientifically valid studies, is an actual medical doctor and nutritionist, and is not beholden to or compensated by any industry group or interests. He is just a trained medical professional that reports on studies from all across the world, no industry ties. He just reports, and he’ll tell you, there’s no money in broccoli, there’s no lobbying group for string beans. He’s just for health, not for a food or industry.
This book clearly disclosed it is supported by big dollars in big business that has a very definite need in promoting its product and industry, and they did it by using an author that has no credentials, expertise or experience in the field. And of course, she doesn’t need experience or credentials, it’s not about that, those trivialities are unimportant to those that love this book.
Now, given this info it is up to the individual to decide what is most important to them. If all you want is validation of misinformed views with no intention of actual critical thinking and the demand for logic and transparency in science studies, then this book will suit you just fine.
73 people found this helpful
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Goldust
5.0 out of 5 stars A must read if you're tired of the pro-vegetarian/vegan mainstream media propaganda
Reviewed in the United States on November 16, 2023
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"The Great Plant-Based Con" exposes the level of fraud, corruption and outright lies that the mainstream media has been heavily pushing in their anti-meat, pro-vegan propaganda. In particular the governments dietary guidelines are a complete joke and are a one way ticket to obesity and diabetes.

Of course the vegan/vegetarians will hate it (as you can see from their reviews) but these are people for whom facts don't matter as they will continue to believe what they prefer to be true. Fanatics are not easily discouraged by facts or the truth.
26 people found this helpful
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Top reviews from other countries

jennifer bowerman
5.0 out of 5 stars Excellent research
Reviewed in Canada on October 29, 2023
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Well written. An excellent read. A timely warning about the dangers of plant based diets for some of us. Eating plants and artificial meats isn’t always a healthy diet nor does it lead to a healthier planet.
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anjsh
5.0 out of 5 stars Everyone should read this
Reviewed in the United Kingdom on March 13, 2024
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An incredibly well put together, well researched and written book. I'm highlighting sections and sending to friends to help them under that we are all being duped with ridiculous lies about how being vegan can help save the planet and keep you healthy. It's so much more complex than the binary argument we are being fed, through clipped soundbites of propaganda that are unsubstantiated and just marketing spin. Read up and inform yourself on how studies and statistics actually work and what they really mean. Read up and inform yourself on how much nutrition you get from animal sources in comparison to plants and how your body processes them in different ways. Read up and inform yourself about how grazing and pasture farming is beneficial to the soil and climate and get to the bottom of the lies.
Learn about how plant based alternative foods are often not only lacking in nutrition but are not planet friendly in the slightest. You'll be thankful you read this book so that you can start looking after your health properly.
6 people found this helpful
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David Beard
5.0 out of 5 stars A must read
Reviewed in Australia on September 22, 2022
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Anyone concerned about their health or the health of a loved one, as well as the future of the planet should read this book.
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Marie-Josée Paquet
5.0 out of 5 stars An awesome continuation after The Big Fat Surprise
Reviewed in Canada on August 15, 2023
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Loved it if you're seeking to better your health and understanding what's happening in nutrition science.
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C. Cotterill
5.0 out of 5 stars A very important book guaranteed to put vegans noses out of joint
Reviewed in the United Kingdom on July 10, 2023
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I think it is important to read and really digest this book with an open mind. It is really well researched and covers nearly the whole breadth of the debate. Some of the criticism sighted in other reviews suggest they haven’t read the science carefully enough, and may be feeling defensive of their own personal stance. Who knows having read a lot about this subject maybe I also fall foul of confirmation bias. But this book is really worth all of us reading to see how we have been manipulated over the years by government institutions, big business, and junk food companies to veer radically away from our natural ancestral diet which yes would be highly animal based. The book is also a good primer into the work of many courageous scientists who are pushing against the vegan narrative that has be foisted on us all. Anyway it’s a really good read, while we should all make our opinions about our diet and health this is a good place for a lot of us to start.
17 people found this helpful
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