Not sure how current a lot of these companies are now. If any are still in business, but this book is super fascinating to me. It is a Non Fiction account of all the different people who created the advertising industry in the 1950's.
The cover has fallen off my copy and the pages are coming off one by one, but I literally can not put this book down. It is so eye opening especially in the day and age of social media. Advertising is king.
One has to look no further than the recent hype about the Nike commercials with Colin Kaepernick and the millions of dollars spent on SuperBowl ads to see the influence brands have on our wallets.
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Doug Rigsby
It was favourite in the 1960s Will be enjoyed
Reviewed in the United Kingdom on May 5, 2016