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The Election of the Evangelical: Jimmy Carter, Gerald Ford, and the Presidential Contest of 1976 (American Presidential Elections) Hardcover – Illustrated, February 20, 2020

4.6 4.6 out of 5 stars 13 ratings

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From where we stand now, the election of 1976 can look like an alternate reality: southern white evangelicals united with African Americans, northern Catholics, and Jews in support of a Democratic presidential candidate; the Republican candidate, a social moderate whose wife proudly proclaimed her support for Roe v. Wade, was able to win over Great Plains farmers as well as cultural liberals in Oregon, California, Connecticut, and New Jersey—even as he lost Ohio, Texas, and nearly the entire South. The Election of the Evangelical offers an unprecedented, behind-the-headlines analysis of this now almost unimaginable political moment, which proved to be a pivotal turning point in polarizing American political parties along ideological and cultural lines and eventually in destroying the winning coalition that Jimmy Carter created.

The big story immediately following the election was that a self-described evangelical Christian and improbably dark-horse candidate from the Deep South had won the presidency, leading
Newsweek to call 1976 the “year of the evangelical.” What pundits overlooked at the time, and what Daniel K. Williams delves into in this book, was the profound effect of the election on the nation’s political parties. In the first comprehensive historical study of this consequential election, Williams mines untapped archival materials to uncover the strategies of the Ford, Carter, and Reagan campaigns and Republican and Democratic leaders in 1976. His work explains why, despite Ford’s and Carter’s efforts to the contrary, the 1976 presidential election reshaped the political parties along ideologically polarized lines. As he examines the role that religion and “values voting” played in 1976, Williams reveals why Carter was the last Democrat to hold together a New Dealâ€"style coalition of white southern evangelicals, northern Catholics, and African Americans. His findings dispel the most common myths about why Ford lost the election and clarify what his defeat meant for the future of the Republican Party.

An eye-opening account of electoral politics at an epochal crossroads, this book provides valuable historical perspective and critical insight in a time of seemingly ever-increasing partisan polarization in American political life.
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Editorial Reviews

Review

"This book is a substantial and welcome addition to the historiography of the development of modern American political parties."—Journal of Church and State

"In lively prose, Williams demonstrates how salient social/cultural conservatism was to a cross-partisan group of white voters and how it drove polarization over the long term."—Journal of Southern History

“Williams offers a well-researched examination of how Carter and Ford secured their nominations, selected their running mates, and contested the general election.”—Choice

“To understand current US politics, look to the election of 1976. That’s the argument that Daniel K. Williams makes—quite convincingly—in this well-researched, engaging account of a crucial presidential race that often gets overlooked.”—Matthew Pressman, assistant professor of journalism, Seton Hall University

“Here is the definitive ‘making of the president, 1976.’ Based on extensive archival research and written in clear, concise prose, this book explains why Jimmy Carter won the election and why the electoral map was never the same after.”—Edward Berkowitz, author of Something Happened: A Political and Cultural Overview of the Seventies

“The presidential election of 1976 changed modern American politics in every conceivable way. Daniel Williams tells this important tale with prose that crackles and with the pace of a political thriller. Ford, Dole, Carter, and Mondale come alive for the reader, and the analysis of their decision-making offers a real contribution to the historiography of the presidency in the 1970s. This will remain the definitive study of the election of 1976 for some time to come.”—John Robert Greene, author of I Like Ike: The Presidential Election of 1952

“Daniel Williams’s study of the 1976 presidential election goes well beyond previous scholarship. Whereas many scholars have written about ‘how Jimmy won,’ in this thorough and insightful book Williams argues that the election reflected and encouraged transformation of the Democratic and Republican parties, ironically not in directions favored by the two contenders who would turn out to be ‘the last of the moderates.’ Williams is convincing in his thesis that this was the last of the New Deal elections that divided along regional and class lines and foreshadowed elections to come in which parties divided according to values-based ideologies.”—

Marjorie J. Spruill, author of Divided We Stand: The Battle Over Women’s Rights and Family Values That Polarized American Politics

“In this well-written and well-researched account, Dan Williams finds the origins of our polarized politics in the presidential campaign of 1976. The Election of the Evangelical shows not just how Americans put the first born-again Christian into the White House but also how our entire political system was reborn—from the new importance of presidential primaries and the new influence of pressure groups at both ends of the spectrum to the larger trend to ‘outsider’ politicians like Jimmy Carter.”—Kevin M. Kruse, coauthor of Fault Lines: A History of the United States since 1974

“In this meticulously researched, sharply argued, and briskly written book, Dan Williams revisits the 1976 presidential election—a surprising, eventful contest that pioneered many of the features of modern presidential campaigns and anticipated the polarized cultural politics of the twenty-first century. With judicious insight, Williams reconstructs Jimmy Carter’s path to the White House and the enduring impact of his victory.”—Bruce J. Schulman, William E. Huntington Professor of History, Boston University

About the Author

Daniel K. Williams is professor of history at the University of West Georgia. He is the author of God’s Own Party: The Making of the Christian Right and Defenders of the Unborn: The Pro-Life Movement before Roe v. Wade.

Product details

  • Publisher ‏ : ‎ University Press of Kansas; Illustrated edition (February 20, 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 0700629122
  • ISBN-13 ‏ : ‎ 978-0700629121
  • Item Weight ‏ : ‎ 1.84 pounds
  • Dimensions ‏ : ‎ 6.25 x 1.5 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 13 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
13 global ratings

Top review from the United States

Reviewed in the United States on May 19, 2020
In an act of humility, author Daniel K. Williams credits another author (Jules Witcover) for writing the best analysis of the 1976 Presidential Election, the closest presidential election since 1916 (up until Bush v. Gore). After reading Professor Williams' chronicle of the contest in The Election of the Evangelical: Jimmy Carter, Gerald Ford and the Presidential Contest of 1976, it's hard to imagine that there could be a better post mortem of this remarkable chapter in Presidential election history.

This book is another in the American Presidential Election Series published by the University of Kansas Press. This volume is longer than the average, but still a very reasonable and readable length at 354 pages. Williams does an outstanding job of describing the historical and political setting in which this election took place. It was the post-Watergate era, when Richard Nixon had resigned in disgrace, and Gerald Ford appeared to be an honest breath of fresh air in a stale White House, for a few months at least, until Ford's controversial pardon of his predecessor seemed to cost him whatever goodwill he might have had. After the Republicans were soundly thrashed in the 1974 mid-term elections and Ford trailed badly in the polls (by as much as 40% according to some surveys). Williams adeptly explains why the presidential election that should have been a cakewalk for the Democrats turned out to be anything but, with the candidates scored almost even in election day polls.

The author describes who the major contenders for the presidency were in the time leading up to the election, and why the expected front runners such as Ted Kennedy and Hubert Humphrey decided to sit this one out, why others like Henry "Scoop" Jackson and Birch Bayh failed to gain traction, and how a little known governor of a southern state gathered momentum to become the front runner for the Democratic nomination. It was a year of intra-party squabbling and schisms as both Republicans and Democrats attacked their own. As Carter won primaries by promoting himself as a Washington outsider, those in his own party turned their attack on him for being an insincere panderer who changed his message depending on his audience. Republicans also experienced a bitter nomination fight between conservatives supporting Ronald Reagan and moderates and liberals (yes, there once was such a thing as a liberal Republican) supporting Ford.

Williams gives a very thorough and intelligent description of these contest and of the strategies of all of the campaigns as well as their stumbles and gaffes. He provides an excellent description of the nominating process, the general election campaign, and the various voting demographics that the candidates courted, successfully or otherwise. He also examines the historical significance and impact of this election, and how its events shaped the state of modern politics.

One minor nit-picky criticism: unlike most books in this series, this one lacks the usual tables showing the primary and election results. But this is minor. The author deserves very high marks for his detail, his clear explanation of complex political issues and trends, and his objectivity in fairly assessing the strengths and weaknesses of both of the candidates. There is no adulation, hero worship or brand loyalty apparent in this scholarship. That's a remarkable feat for these times and Professor Williams deserves credit for his accomplishment in producing such an outstanding work.
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Top reviews from other countries

Rule 62 Ken
5.0 out of 5 stars Outstanding Account of a Fascinating But Forgotten Election
Reviewed in Canada on May 19, 2020
In an act of humility, author Daniel K. Williams credits another author (Jules Witcover) for writing the best analysis of the 1976 Presidential Election, the closest presidential election since 1916 (up until Bush v. Gore). After reading Professor Williams' chronicle of the contest in The Election of the Evangelical: Jimmy Carter, Gerald Ford and the Presidential Contest of 1976, it's hard to imagine that there could be a better post mortem of this remarkable chapter in Presidential election history.

This book is another in the American Presidential Election Series published by the University of Kansas Press. This volume is longer than the average, but still a very reasonable and readable length at 354 pages. Williams does an outstanding job of describing the historical and political setting in which this election took place. It was the post-Watergate era, when Richard Nixon had resigned in disgrace, and Gerald Ford appeared to be an honest breath of fresh air in a stale White House, for a few months at least, until Ford's controversial pardon of his predecessor seemed to cost him whatever goodwill he might have had. After the Republicans were soundly thrashed in the 1974 mid-term elections and Ford trailed badly in the polls (by as much as 40% according to some surveys). Williams adeptly explains why the presidential election that should have been a cakewalk for the Democrats turned out to be anything but, with the candidates scored almost even in election day polls.

The author describes who the major contenders for the presidency were in the time leading up to the election, and why the expected front runners such as Ted Kennedy and Hubert Humphrey decided to sit this one out, why others like Henry "Scoop" Jackson and Birch Bayh failed to gain traction, and how a little known governor of a southern state gathered momentum to become the front runner for the Democratic nomination. It was a year of intra-party squabbling and schisms as both Republicans and Democrats attacked their own. As Carter won primaries by promoting himself as a Washington outsider, those in his own party turned their attack on him for being an insincere panderer who changed his message depending on his audience. Republicans also experienced a bitter nomination fight between conservatives supporting Ronald Reagan and moderates and liberals (yes, there once was such a thing as a liberal Republican) supporting Ford.

Williams gives a very thorough and intelligent description of these contest and of the strategies of all of the campaigns as well as their stumbles and gaffes. He provides an excellent description of the nominating process, the general election campaign, and the various voting demographics that the candidates courted, successfully or otherwise. He also examines the historical significance and impact of this election, and how its events shaped the state of modern politics.

One minor nit-picky criticism: unlike most books in this series, this one lacks the usual tables showing the primary and election results. But this is minor. The author deserves very high marks for his detail, his clear explanation of complex political issues and trends, and his objectivity in fairly assessing the strengths and weaknesses of both of the candidates. There is no adulation, hero worship or brand loyalty apparent in this scholarship. That's a remarkable feat for these times and Professor Williams deserves credit for his accomplishment in producing such an outstanding work.