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How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality Paperback – Illustrated, October 25, 2022

by Samuel C. Spitale (Author)
4.4 4.4 out of 5 stars 34 ratings
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“Essential reading for today’s climate.”—Comic Book Legal Defense Fund

Made to Stick by Chip and Dan Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today’s post-truth landscape, filled with examples of modern-day propaganda campaigns.
 
We’re bombarded with information like never before. Some of it’s true, some of it’s spin, and some of it’s flat-out fake news. And that’s by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes the agenda is harmless, but other times it’s destructive, and it’s not always easy to spot the difference.

Whether you want to be informed on the issues or debunk misinformation wherever you encounter it, How to Win the War on Truth is here to help. You’ll learn:

   • The history of propaganda, from Edward Bernays to Fox News
   • Why simple messages are so powerful
   • Who profits from propaganda
   • How propaganda is manufactured and delivered directly to you
   • How to find the truth for yourself

Filled with cleverly illustrated real-world examples of propaganda in all its forms, How to Win the War on Truth will help you see the world with clear eyes for the first time. Because when it comes to preserving democracy and fighting for our rights, it’s essential that we do.
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Previous page
  1. Print length
    304 pages
  2. Language
    English
  3. Publisher
    Quirk Books
  4. Publication date
    October 25, 2022
  5. Dimensions
    7.03 x 0.79 x 9 inches
  6. ISBN-10
    1683693086
  7. ISBN-13
    978-1683693086
  8. See all details
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From the Publisher

Cover image for HOW TO WIN THE WAR ON TRUTH
Examples of propaganda
Learn the history of propaganda and how to identify it

Example of propaganda

Example of propaganda

Example of propaganda

Includes easy to understand infographics

Infographic

Infographic

Editorial Reviews

Review

“Fascinating and entertaining.”—School Library Journal

“Rich with smart advice together with many useful and informing graphics.”—David Cay Johnston, author of The Big Cheat: How Donald Trump Fleeced America and Enriched Himself and His Family

“Essential reading for today’s climate.”—Comic Book Legal Defense Fund

About the Author

Samuel C. Spitale is a media studies expert who has written for Huffington Post, as well as Geek magazine, Star Wars Insider, and Advocate.com. Previously, he worked at Lucasfilm Ltd. in global product development. He is the author of Star Wars: Collecting a Galaxy.

Allan Whincup is a former art director who works as a freelance illustrator and designer. His projects include logo design, character design, storyboarding, and creating assets for animation. He has also worked on games, CD covers, and comics.

Product details

  • Publisher ‏ : ‎ Quirk Books; Illustrated edition (October 25, 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 1683693086
  • ISBN-13 ‏ : ‎ 978-1683693086
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 7.03 x 0.79 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 34 ratings

About the author

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Samuel C. Spitale

Samuel C. Spitale

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Full content visible, double tap to read brief content.

Samuel C. Spitale is a media studies expert who has written for Huffington Post, as well as Geek magazine, Star Wars Insider, and Advocate.com. Previously, he worked at Lucasfilm Ltd. in global product development.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
34 global ratings

Top reviews from the United States

Karen Mizell
5.0 out of 5 stars Brilliant in concept and delivery...
Reviewed in the United States on September 9, 2023
Verified Purchase
Brilliant in both concept and delivery, this visual guide to understanding propaganda is a must-have. In this time of instantaneous information, we are constantly bombarded with subtle messaging that moves us to make decisions on everything from the products we buy to the votes we cast. This book gives well-researched background on some of the most effective propaganda/advertising campaigns which will prompt many readers to proclaim, “Wow! I didn’t realize that!” It’s a visually engaging read that intellectually challenges us to “stop and think” about what is being sold to us as information consumers. Teachers would be well served to use this as a text in a media literacy unit and/or course. It manages to hit the academic gold standard of providing countless sources in the bibliography for referencing the facts of the text while making it all digestible with the fun and clever graphic representations. I can’t recommend this book enough! Excellent!
9 people found this helpful
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W. Murray
5.0 out of 5 stars One of the best books on propaganda and public relations and definitely the most readable
Reviewed in the United States on September 1, 2023
Verified Purchase
Excellent guide to the covert use of public relations and propaganda to influence our thinking. Provides countless examples of how we are influenced, even when we think we are not. The illustrations drive home the concepts being talked about. Covers Edward Bernays, cognitive biases, framing, spin, public relations—including the third-party technique used by the tobacco industry, fossil fuels, asbestos, DDT, and many more to to slow down regulation by sowing doubt. Nice complement to “Trust Us, We’re Experts!”.
10 people found this helpful
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Cynthia
5.0 out of 5 stars Can we believe what we are told?
Reviewed in the United States on September 12, 2023
Verified Purchase
This is a great book that breaks down the propaganda of our current media and teaches you how to be a critical thinker in consuming media. It doesn't actually start with today's media but the history of how we got here. I love the format. It makes it easier to consume and remember. A great read for all.
2 people found this helpful
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P. Garrison
4.0 out of 5 stars Great Read BUT....
Reviewed in the United States on March 22, 2023
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Interesting writing style, terse pithy paragraphs and art/graphics to communicate/illustrate, and good references. I read it quickly with several pauses to go "see for myself". Author interweaves some really interesting points and topics that as I look back I was able to see and relate to (it was not just the Gipper!). My only complaint - the title and cover imply "how to reclaim reality" BUT that is actually poorly covered (IMO)... only a handful of pages. Maybe that's the best possible. I get the author's two thrusts of recommendations in the conclusions. I guess this book is a "red pill" but then still up to the protagonist reader to rise to action. So everyone should read this, and I've shown it to several friends, but won't most will take the blue pill to stay in "their reality"?
5 people found this helpful
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Reverse Engineer
5.0 out of 5 stars Biased, But Accurate, Illustrative. If You're Outraged...
Reviewed in the United States on May 21, 2023
Verified Purchase
...take note! You've learned something!
Those who call it biased are free to provide other examples, but don't (and no, Bill Clinton's comment about the ref of is is reprehensile, but it's not propaganda.
Y'all who get triggered cuz your holy cows are getting appropriately gored show the level of indoctrination, to get you outraged when gored rather than looking at the evidence and see if it fits. And then, provide examples against the parts of the political spectrum you feel are unjustly ignored.
That's why good and reasonable tenets of conservatives get ignored.
But corporatist Dems for sure deserve their share.
But what Sinema so amply proves: politics has been taken over so heavily by money, and moneyed interests, exacerbated by Citizen's United (with help and illustrative evidence from Associate Justice Thomas.), that too many see political office as a means to wealth and get out of trouble card. A lifetime of security and great healthcare.
If you truly care about the country, all of it, ya need to put away your tribal epithets and open your mind a bit.
If you only cinsume 1 version of the news (especially one that has questionable journalism) if you never challenge your thinking, then you've lost your ability to think, you've turned your mind over to others.
BTW, at least learn from the examples of Bernays, which have more to do with advertising.
Unless you think cigarette smoking has been wrongly maligned!
(I don't recall him calling HRC honest, but see my comment about US politicians.)
I look forward to references and examples which gore the cows as well as he has, of the folks some of you call suffering from TDS.
Also, follow the influencers: Bernays, Roy Cohn, Roger Stone. Oh yea, Donnie was a mentee, along with Stone, of Cohn.
By the way, I'm a professional persuader, but for digital products.
And the Health's Made to Stick is brilliant!
5 people found this helpful
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Mark Landry
5.0 out of 5 stars A red pill for the information age
Reviewed in the United States on September 2, 2023
Verified Purchase
This book reminds me of when I got red-pilled about mass media back in the ‘90s by a great college professor. It’s a good reminder to question everything - every message meant for mass consumption - and its sender’s intentions (usually money or power or both). As a visual learner, I love the comics throughout that help illustrate the topics. I don’t know why some of the other reviews call it left-wing, as propaganda comes from all points on the political spectrum. It helps to apply the concepts to just everything we hear and read (right, left, or center) and to look for who has their hand in our pockets.
10 people found this helpful
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Kindle Customer
1.0 out of 5 stars Wrong Title
Reviewed in the United States on April 2, 2024
Should be titled "Venting About the Right, While Ignoring the Misinformation Practices on the Right".
Just a hypocritical rant with no advice about how to change things.
One person found this helpful
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LDP
5.0 out of 5 stars Great deal, gas shipment.
Reviewed in the United States on January 30, 2023
Verified Purchase
This is an important reminder of how your mind has been lulled into complacency by the constant bombardment of messaging designed to influence you. Great, simple format with drawings that help visual learners. You'll never see the world the same again.
5 people found this helpful
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Top reviews from other countries

N. L. Passmore
4.0 out of 5 stars Great at explaining how propaganda and fake news work
Reviewed in Australia on June 23, 2023
Verified Purchase
I initially bought this book because it looked like a graphic novel about how to win the war on truth and I thought it would be a quick read on the subject. However, it would be truer to say that it's a heavily-illustrated textbook on the different ways truth can be manipulated, how we can recognise propaganda and fake news, and why so many people can be misled. There's a lot more information than I was expecting, but that was a good thing.

The author draws heavily from areas such as advertising, business, psychology and neuroscience to show how propaganda works and how we are wired to accept or reject certain kinds of information. He takes complicated information and explains it in a way that is more easily understood. The illustrations and graphs by Allan Whincup were very helpful. There are lots of historical examples and case studies to show that fake news and propaganda are nothing new, but how certain situations in the last 50 years have made it an increasing problem.

As the author is American, most of the examples are from business and politics in the US. In terms of politics, there are lots of examples from the administrations of Nixon, Reagan and Trump in particular. Spitale is more on the left of politics, which I didn't mind, though some who are more on the right of politics may not like some of the examples as much. In the interests of balance, it would have been good if he had also used some more examples from the other side of politics, such as the problems in the Clinton administration. Still, the techniques and principles behind explaining the examples could be applied to other situations. I found it both illuminating and frightening.

The title is a bit misleading, as there isn't much on HOW to win the war on truth. I guess the idea is that if you know how to judge the truthfulness of information and you know how it is manipulated, then you're better able to guard against it. There's a selected bibliography in the back, but you have to go to the website to get the full list and all of the art credits. I can understand why it's not all in the book, as it runs to 60 pages, but it's not as convenient having it in a different location. He gives some footnotes and reference information in the text, but a lot of material isn't annotated, so it's not clear where some of it comes from. I thought this might be on the website, but you have to go through the bibliography yourself. I would have liked to see a clear list of footnotes. An index also would have been helpful. There are some resources for teachers on the website too.

On the whole, I thought it was an extremely valuable book. I had initially borrowed it from my library, but it was so full of useful information, that I bought my own copy so I could underline bits and pieces. I'll be referring to it again and again. Packed with useful content we all need to hear. It just would have been better if the references could have been more easily identified and if there were a few more examples from other viewpoints. Still, I found it helpful.
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