This book must be one of the most inspiring and helpful books I have ever read about trying to reach your audience. Becky comes at it from a completely different angle. She comes from it from a place of expanding your audience to have a lasting impact by focusing on value, consistency, longevity, and generosity. Your main objective must be the value your message, book, or cause adds to people's lives. The investment of time over the long haul required will not be worth it for a one-week viral message that is only valid for a short while. She likens it to planting trees
that take time to grow but have an expanding reach over time. There is no hustle but a planned sustainable pathway to growth.
This book is about creating genuine connections with people and consistent messages with great value over the long haul. Each chapter gives strategies for the easily identifiable angles of her four pillars of value, consistency, longevity, and generosity. She practices what she preaches with generosity, allowing readers to delve deeper into additional resources with a QR code at the end of each chapter. She also finishes each chapter with discussion points that will help you focus on the next steps.
The chapter on creating valuable content has comprehensive strategies. When you read this, you understand why building over the long haul is a valuable tool that creates a legacy for the future. Having a consistent message for producing change. People resist change, but over the long haul, the influence of your message can make a real difference in changing cultures and systems. This is especially useful for people in underprivileged or non-dominant groups that their message is told over a more extended period for change to be effected.
Becky explains the importance of the practical side of your website, social media presence, networking, digital advertising, and virtual live events. These are long-term projects, so it does take time to grow, and they are the basis for starting and building up relationships. You have to be showing up consistently in a way that is sustainable for you over the long term.
Becky illustrates her philosophy with examples of different people who have used her method and been successful. Not necessarily in the way that the world may subscribe to success by being on the New York Bestsellers' list, but they have reached the people they have wanted to reach. They've been consistent over time, and they are known in their field of work and work circles.
This book is a worthwhile resource for anyone who wants to share an important message over the longer term. An addition to every author's bookshelf and NGO, and others who want to be thought leaders today. Becky also advocates and builds a case for helping the marginalized when you have the power to do so. I really liked this book, because of the practical, honest and ethical approach Becky takes to reaching your audience.
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Reviews with images
It's Not a Stretch to Say - REACH works!
I can testify that the four commitments Beck Robinson addresses in Reach - Value, Consistency, Longevity, and Generosity - are the key success factors to expanding the reach of your message. I wish I had this book 15 years ago when I started developing my own thought leadership platform; it would have accelerated my development!I learned the hard way that providing valuable content, being consistent in creating/publishing content (through my blog), keeping at it (longevity - 12 years plus in writing weekly articles), and being generous by supporting the efforts of other thought leaders, is what separates the wheat from the chaff.Perhaps what I like best about this book is the way Becky presents the unvarnished truth - it's hard work! As she says, you may only be "famous to a few," but once you reorient your purpose to pursuing the four commitments, rather than just chasing X number of followers, a published book, etc., you'll find success in spreading your reach.I highly recommend this book to any aspiring thought leader or person who wants to expand their circle of influence.
Top reviews from other countries
Garry Rodgers
Patience and a Long-Term View
Reviewed in Canada on December 24, 2022
Pauline Wiles
I'd love for every author to read Reach
Reviewed in the United Kingdom on July 6, 2022
Pauline Wiles
Reviewed in the United Kingdom on July 6, 2022
The end of chapter resources are well structured and give excellent additional learning. Robinson definitely walks her talk in providing huge value to her readers.
As a website designer, I agree completely with the importance of creating your own site so that you have a place of your own to serve as mission control for all your reach activities. Beyond that, the author sets out the must-do and could-do components simply and clearly.
I loved the whole tone of the book, especially its refreshing counterpoint to "FOMO" or sleazy marketing messages that promise shortcuts to stellar success. Genuine, meaningful results do indeed take time and steady effort.
I'd love for every author to read Reach.
Images in this review
Rananda
The practical ideas are straightforward, useful, and easy to understand
Reviewed in Australia on July 5, 2022Vickie Lanthier
Easy to Digest Approach to Building Audiences
Reviewed in Canada on March 15, 2023
Vickie Lanthier
Reviewed in Canada on March 15, 2023
Images in this review
Jalene Murphy
Loved this book! Informative, practical and realistic
Reviewed in Canada on July 10, 2022