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The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers 1st Edition

by Bernice M. Chao (Author), Jessalin Lam (Author)
5.0 5.0 out of 5 stars 29 ratings
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Explore the challenges faced by Asian professionals and how to overcome them.

A SOUTHERN CALIFORNIA BOOK FESTIVAL AWARD WINNER
A NEW ENGLAND BOOK FESTIVAL AWARD WINNER
A PINNACLE BOOK AWARD WINNER

"A must-read if you're ready to unlock your full potential!"
―Tiffany Pham, Founder and CEO, Mogul

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.

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Previous page
  1. ISBN-10
    1119890497
  2. ISBN-13
    978-1119890492
  3. Edition
    1st
  4. Publisher
    Wiley
  5. Publication date
    November 16, 2022
  6. Language
    English
  7. Dimensions
    6.1 x 1.1 x 9.1 inches
  8. Print length
    240 pages
  9. See all details
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Editorial Reviews

From the Inside Flap

Our cultural upbringing powerfully impacts how we navigate our lives and careers. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way.

The book explores a variety of myths, stereotypes, and problems faced by Asian American professionals―including the bamboo ceiling and the model minority myth―and how they’ve operated to exclude Asians from the ranks of leadership for decades. It empowers you to overcome many of these issues and walks you through how to elevate your career as you work to open doors that may otherwise remain closed to you.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you navigate the most common pitfalls and challenges faced by Asian American leaders as they move forward in their careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself.

You’ll also discover how to integrate leading diversity, equity, and inclusion practices into your leadership and development progression.

From the Back Cover

PRAISE FOR
THE VISIBILITY MINDSET

"The varied realities and experiences of Asian Americans in the diasporic Asian community and how they have impacted the personal and professional lives of real people."
―Publishers Weekly

“An extremely effective book highlighting the nuisances and struggles of the Asian American diaspora with insight on how to cultivate, visualize and strategize for success. ”
―Bryan Pham, Founder and CEO, Asian Hustle Network

“I recommend this book for anyone in the AAPI community and those who support, care about, and love us (our allies). A must-read for all leaders!
―Tiffany Yu, Founder and CEO, Diversability

“Brilliant. These authors break down how to navigate through stereotypes and myths―I’m so glad there will be a tool for our future generations to figure out their voices and their roles in society.”
―Mayly Tao, Founder and CEO, Donut Princess LA

“This insightful, practical, actionable guide will turbocharge your path to leadership and to better business outcomes for all as a result.”
―Cindy Gallop, Consultant and Founder/CEO, MakeLoveNotPorn

“Climbing the career ladder can be a lonely and overwhelming experience. Bernice and Jessalin have distilled the hard-learned lessons of those coming before us into relatable stories and practical strategies.”
―Gorick Ng, Wall Street Journal bestselling author of The Unspoken Rules

“The personal stories, timely advice, and thought-provoking interviews offer readers clear reasons why we should all embrace a mindset that focuses on being seen, heard, and valued.”
―Bill Imada, Founder and Chairman, IW Group, Inc.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (November 16, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1119890497
  • ISBN-13 ‏ : ‎ 978-1119890492
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.1 x 1.1 x 9.1 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 29 ratings

About the authors

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Previous page
  1. Bernice M. Chao

    Bernice M. Chao

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    Bernice Chao is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the non-profit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation's Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California.

    See more on the author's page
  2. Jessalin Lam

    Jessalin Lam

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    Full content visible, double tap to read brief content.

    Jessalin Lam is the co-founder of Asians in Advertising, a global non-profit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures.

    See more on the author's page
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Customer reviews

5 out of 5 stars
5 out of 5
29 global ratings
Great Book for the Asian Community and Allies!
5 Stars
Great Book for the Asian Community and Allies!
So glad this book exists to educate people about myths and stereotypes like the model minority myth and bamboo ceiling along with sharing challenges the Asian community faces and providing insightful takeaways and resources.I plan to gift it to people in my network for everyone to read!
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Top reviews from the United States

Mattias
5.0 out of 5 stars Pragmatic and Insightful!
Reviewed in the United States on December 14, 2022
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Even though this book is geared toward the AAPI community, it is a great read for really anyone trying to navigate the corporate world. Too often personal growth books read like a bad late-night infomercial -- full of promises and little substance that you can actually implement -- but Chao and Lam keep a very casual and direct tone throughout, which made this book read like a conversation or a small masterclass. I loved that!

Not only was it a relaxing read, but each chapter introduces a unique perspective and then provides very pragmatic advise to actually implement a change. It provides a wonderful foundation to reach the next level in an increasingly "personal brand" world. I think this would be a wonderful book for a recent graduate to read as they enter the workforce and anyone who might be feeling "stuck" -- particularly if they are Asian American.
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Momof3
5.0 out of 5 stars Insightful Book for all Asian American Leaders
Reviewed in the United States on November 16, 2022
Verified Purchase
This book provides insights into an environment where we accept rather than push the limits to success. A helpful guide for Asian Americans who felt that they lacked visibility in the workplace to be able to have the tools to be seen. Chapters on Improving Yourself, Finding Your Own Voice, Building Your Personal Brand, Creating Your Own Career Path, Prioritizing Your Mental Health provided practice tips that will help me as a leader.
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WZ
5.0 out of 5 stars Great Book for the Asian Community and Allies!
Reviewed in the United States on November 29, 2022
Verified Purchase
So glad this book exists to educate people about myths and stereotypes like the model minority myth and bamboo ceiling along with sharing challenges the Asian community faces and providing insightful takeaways and resources.

I plan to gift it to people in my network for everyone to read!
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WZ
5.0 out of 5 stars Great Book for the Asian Community and Allies!
Reviewed in the United States on November 29, 2022
So glad this book exists to educate people about myths and stereotypes like the model minority myth and bamboo ceiling along with sharing challenges the Asian community faces and providing insightful takeaways and resources.

I plan to gift it to people in my network for everyone to read!
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Matt
5.0 out of 5 stars Must Read
Reviewed in the United States on November 17, 2022
Verified Purchase
Highly recommend this book for API and allies alike.
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Matt
5.0 out of 5 stars Must Read
Reviewed in the United States on November 17, 2022
Highly recommend this book for API and allies alike.
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Jennie Byrne MD PhD
5.0 out of 5 stars 🤔 Great book to help support Asian American Leaders
Reviewed in the United States on May 29, 2023
I am not an Asian American Leader, but I strive to be an Ally and a supporter.

🤔 This book was helpful for me to understand some concepts around cultural issues, as well as stories of lived experience.
✅ I also appreciated the resources to learn more about how to be a better ally in the workplace.

Dr Jennie Byrne - Author, "Work Smart: Use Your Brain and Behavior to Master the Future of Work"
One person found this helpful
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judyl1031
5.0 out of 5 stars Helpful and Inspirational
Reviewed in the United States on June 11, 2023
The message is geared towards AAPI, but applicable to everyone striving in their careers or life goals. The book is inspirational and the anecdotes are insightful!
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Maya
5.0 out of 5 stars A Must Read for Young Asians Entering the Workforce!
Reviewed in the United States on January 7, 2023
I'm so grateful that I was able to receive an early copy of this book to read and review, and I absolutely loved it! I thought it was so incredible that both Bernice and Jessica switch off each chapter and draw on their own experiences to inform their advice. This book is not like other self-help books that just give the reader a laundry list of things to do. This book tells the stories of REAL Asian American professionals through interviews, anecdotes, and more. This book draws on important aspects of the Asian identity, like family life, religion, culture, and societal expectations. Creating a book tailored to the Asian American professional like this one is something that I'm sure has been done before, but this book is written by such wonderful and creative people that I believe it is the best one out there. The Visibility Mindset is a MUST-READ for any young Asian Americans entering the workforce. As a college student nearing graduation, this book was immensely helpful in informing me about what I want my goals and boundaries to be when I enter the workforce post-graduation. I highly recommend this book to any other students in a similar situation to mine, or Asian American professionals trying to break into a creative field for the first time!
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SL
5.0 out of 5 stars Highly Recommended! Must read insights & actionable tools for AAPI leaders & allies!
Reviewed in the United States on January 12, 2023
Many of us, particularly Asians, are taught to work hard and attain "perfect" results (i.e. that 100% test score). The reality is that in Corporate America there are no pre-set tests or exams... and it's up to you to find ways to add exceptional value, develop networks to drive that value creation, and to promote the value created. And.. your ability to add value, network, and promote your personal successes & brand are found in this wonderful book, The Visibility Mindset. Bernice Chao and Jesslin Lam provide real-world examples, insightful interviews with successful leaders, and actionable recommendations (including easy to use templates) that will set you on a path for career and personal growth! Highly Recommended!
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SL
5.0 out of 5 stars Highly Recommended! Must read insights & actionable tools for AAPI leaders & allies!
Reviewed in the United States on January 12, 2023
Many of us, particularly Asians, are taught to work hard and attain "perfect" results (i.e. that 100% test score). The reality is that in Corporate America there are no pre-set tests or exams... and it's up to you to find ways to add exceptional value, develop networks to drive that value creation, and to promote the value created. And.. your ability to add value, network, and promote your personal successes & brand are found in this wonderful book, The Visibility Mindset. Bernice Chao and Jesslin Lam provide real-world examples, insightful interviews with successful leaders, and actionable recommendations (including easy to use templates) that will set you on a path for career and personal growth! Highly Recommended!
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One person found this helpful
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