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They'll Never Put That on the Air: An Oral History of Taboo-Breaking Comedy Paperback – February 1, 2006

4.3 4.3 out of 5 stars 18 ratings

In the 1950s, Lucille Ball couldn't even say the word “pregnant” on TV. But by the 1990s, Carrie Bradshaw and her posse could say everything there is to say about sex—and demonstrate most of it. How have broadcast standards changed from the dawn of television till today? Through interviews with the creators of landmark shows, author Allan Neuwirth traces that history, revealing how the upheaval of the 1960s led to edgier fare such as The Smothers Brothers Comedy Hour; how counterculture baby boomers made Saturday Night Live-style satire possible; how stand-up comedians changed the sitcom landscape; how UPN and the WB raised eyebrows with comedies aimed at minorities; and much more. In this age of FCC crackdowns, They'll Never Put That on the Air is as timely as it is entertaining and informative. • Firsthand accounts of life in the TV trenches from producers and writers • Handy “genealogy chart” traces TV comedy from the 1950s to today • Insider author is an award-winning producer, director, and writer of TV comedy

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a
New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Editorial Reviews

Review

"A fascinating read. Allan Neuwirth has deepened my appreciation of television s most daring and successful comedies. -- Susie Essman, Comedian and Actress, Curb Your Enthusiasm

"Reading or should I say, devouring this wonderfully (and literally) outspoken book is nearly as much fun as watching the shows themselves. --
Matt Roush, Senior Critic, TV Guide

From the Publisher

Neuwirth, a prolific writer, producer, director, and syndicated cartoonist (Chelsea Boys), is clearly fascinated with American television’s contentious evolution from the 1960s to today, a time which took us from married couples shown sleeping in separate beds, and forbidden words like pregnant, to the nearly anything-goes-outrageousness of today’s on-air antics.

"It was just a small group of groundbreaking primetime comedy series that caused TV to grow up, with Norman Lear’s All in the Family (CBS, 1971) as the main dividing point," Neuwirth points out. "We really have to view television in terms of B.L. or A.L.–– Before Lear and After Lear." Or as the great comedy writer Larry Gelbart observes in the book, "With that first (toilet) flush, you know, all of television’s inhibitions and ridiculous rules went down the drain, literally."

While researching and writing They’ll Never Put That On The Air, the author quickly realized that it would be smarter to let the voices of the famed TV creators tell their behind-the-scenes stories themselves. So the book became an oral history, filled with firsthand tales of determination and defiance, legendary battles with censors, and great showbiz anecdotes. Still, Neuwirth’s wry voice and cogent observations are very much on hand to guide us throughout.

The voices of many of the brightest lights behind these landmark shows, like Lear, Reiner, Gelbart, Tom Smothers, George Schlatter, Dick Martin, Susan Harris, Allan Burns, Jay Sandrich, Valerie Harper, Carroll O’Connor, Jean Stapleton, Grant Tinker, Fred Silverman, Larry Charles, and scores of others––as well as their then-adversaries, legendary chief censors Bill Tankersley and Alfred Schneider––are present and accounted for in the book. Filled with dozens of photos and distinctive black & white line drawings by artist Glen Hanson, They’ll Never Put That On The Air is both a visual and verbal treat, and reads as a terrific documentary on how TV grew up while making us laugh.

Product details

  • Publisher ‏ : ‎ Allworth; 1st edition (February 1, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1581154178
  • ISBN-13 ‏ : ‎ 978-1581154177
  • Item Weight ‏ : ‎ 13 ounces
  • Dimensions ‏ : ‎ 6 x 6 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 18 ratings

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Allan Neuwirth
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Customer reviews

4.3 out of 5 stars
4.3 out of 5
18 global ratings

Top reviews from the United States

Reviewed in the United States on March 20, 2012
Good book. Walk through history of TV. Very enjoyable to see the progression of Television even if all of the methods are not the most agreeable. The factual tidbits and trivia are riveting.
2 people found this helpful
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Reviewed in the United States on May 23, 2006
Like his previous work, "Makin' Toons", Neuwirth's new book takes a unique look at the television industry by examining the lives, intentions, and minds of the people who created groundbreaking shows. Presented in an interview format (though not structured as actual interviews) "They'll Never Put That on the Air" follows the evolution of the half hour sitcom, from its early days in the fifties through the dense, complex, and controversial shows that appeared in the nineties. The approach is unusual: the growth of an industry seen through the filter of the censors at "standards and practices" whose often archaic rules and regulations forced writers and performers from the "Golden Age" to be even more creative. The result, according to Neuwirth, was elegant innuendo, clever misdirection...and better television. Later, as these restrictions were relaxed, television became more "realistic", but somehow less craftily subversive: shows like "Seinfeld", with its ferocious sense of the absurd, are the exception, not the rule. Neuwirth traces this journey through an admittedly subjective list of breakout hits: The Smothers Brothers, Mary Tyler Moore, All in the Family, Maude, and of course M*A*S*H and Seinfeld. Using these seminal shows as a barometer of public tastes and private genius, Neuwirth offers a cultural cross section of the past fifty years, and the result is informative and addictive. Thankfully it's not catty and dishy as well, though there are certainly angry and disgruntled voices along the way. A fine job of television scholarship: the only thing I might suggest is that the second edition be longer. This is a case where more information would have been welcome. Some elegant caricatures by noted cartoonist Glen Hanson add to the polish of this thoughtful work, and elevate it above the pack.
5 people found this helpful
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Reviewed in the United States on February 5, 2016
Nice reading
One person found this helpful
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Reviewed in the United States on October 1, 2018
An amazingly rich and detailed history of the controversial side of TV comedy -- in the words of those who lived it. Allan Neuwirth has done an exceptional job of packing an enormous amount of information into one book -- and organizing it so meaningfully. This is a must-read for any fan or student of TV comedy.
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Reviewed in the United States on August 1, 2012
As advertised, this is a history of TV comedy shows known for breaking taboos. Eight of them are covered in depth -- The Smothers Brothers, Laugh-In, Mary Tyler Moore, All in the Family, MASH, Maude, Soap, and Seinfeld -- with a chapter dedicated to each that covers the general development of the show as well as the run-ins between the show's writers and the network's censors. An initial chapter gives highlights from the less controversial early days of the medium up through the Dick Van Dyke Show, with honorable mentions to The Honeymooners, I Love Lucy, The Addams Family, and Get Smart (and, in the MTM chapter, That Girl). The anectdotal narrative is told almost entirely in quotes from the actual people who were involved in creating or censoring the shows (Carl Reiner, Larry Gelbart, Grant Tinker, Norman Lear, Susan Harris, Leonard Goldberg, etc.).

The result is an accurate recollection of the evolution of envelope-pushing in the first half-century of TV comedy, from the introduction of political counter-culture anti-war humor in the Smothers Brothers show, to the first TV toilet flush on All in the Family, to the abortion episode of Maude, to a show that pretended to be about nothing while really being about masturbation. I was very familiar with half the shows, little to not-at-all familiar with the other four, but I had a great time reading about all of them. I never really got MASH, but the chapter on it made me go sample a few episodes. The show still doesn't work for me, but the book helped me to appreciate it a little more. Soap is one of my all-time favorite shows, so naturally I was thrilled to read that chapter and wished it could have been longer.

It would have been nice if there had been an appendix mentioning other shows that didn't warrant full coverage but still broke ground in some way, like Norman Lear's "One Day at a Time," "Love, Sidney," and "Will & Grace."
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Reviewed in the United States on February 6, 2013
I like reading about the old television shows. This brings up great memories of the old shows. I remember when All in the Family could not be shown until,10:30PM in the local market due to the subject matter. This is the type of subjects this book touches upon. I really enjoyed this book.