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Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines Paperback – May 18, 2021

4.8 4.8 out of 5 stars 643 ratings
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The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.

Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood.

This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included.

For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today.

Features include:
  • More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.
  • A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.
  • Current U.S. salary information and freelance rates by discipline.
  • Pricing guidelines for buyers and sellers.
  • Up-to-date copyright registration information.
  • Model contracts and forms to adapt to your specific needs.
  • Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
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Previous page
  1. Print length
    504 pages
  2. Language
    English
  3. Publisher
    The MIT Press
  4. Publication date
    May 18, 2021
  5. Dimensions
    8.5 x 1.38 x 10.88 inches
  6. ISBN-10
    0262542390
  7. ISBN-13
    978-0262542395
  8. See all details
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From the Publisher

3d cover of Graphic Artists Guild Handbook with text
photography of Graphic Artists Guild cover
page spread of Lauren Hom profile
page spread of Comparative Fees for Production Art chapter
page spread of Comparative Fees for Book Jacket Design section

Editorial Reviews

Review

"Excellent....the handbook contains invaluable information about virtually every aspect of running a freelance design business. The entire book is organized for quick reads on all the topics. If you’re getting started in the design business looking for pricing, business and ethical guidelines, or even a seasoned pro looking for salary comparisons or a knowledge brush-up, this book is a must-have."
—The Graphic Mac (praise for the 15th edition)

About the Author

The Graphic Artists Guild is a membership organization of creative professionals working in the graphic arts fields.

Product details

  • Publisher ‏ : ‎ The MIT Press (May 18, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 504 pages
  • ISBN-10 ‏ : ‎ 0262542390
  • ISBN-13 ‏ : ‎ 978-0262542395
  • Item Weight ‏ : ‎ 3.38 pounds
  • Dimensions ‏ : ‎ 8.5 x 1.38 x 10.88 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 643 ratings

About the author

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The Graphic Artists Guild

The Graphic Artists Guild

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Full content visible, double tap to read brief content.

The Graphic Artists Guild’s primary purpose is to help the creative community compete effectively in an ever-changing field. We enable graphic artists and other design professionals to build and maintain successful careers by providing skills and support—from advice on the daily tasks of running a creative business to going to bat for our creative community with business and government leaders.

Our mission is to promote and protect the social, economic and professional interests of artists at all skill levels.

We are committed to welcoming, serving and improving conditions for graphic artists at all skill levels while raising standards for the entire industry. In addition to creative professionals, our members include educators, intellectual property lawyers, artist representatives, and others in related and supporting industries.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
643 global ratings
Problem wirh overseas shipping
5 Stars
Problem wirh overseas shipping
I don't know if this is some regulation all over the USA but every time I buy a book they're not sealed in plastic like we did in Indonesia, like, this is an overseas shipment you know, something might happen to the book in the way! So of course the book arrived looking like they're secondhand even though it's brand new.Nevertheless, the content of this book is really good and thorough, I love it! Need some time to digest of course.
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Top reviews from the United States

NeshB
5.0 out of 5 stars Love this book when it was Refer to me!
Reviewed in the United States on February 12, 2024
Verified Purchase
I love this book with my heart! I am out of University, I recently got it. I learned so much in such little time! To anyone willing to understand their career/Job more I truly recommend this book! To Veterans and Beginners to want to look a deep dive into their passion!
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Kimberly Lavon
5.0 out of 5 stars Valueable resource
Reviewed in the United States on December 27, 2023
Verified Purchase
This book is an essential resource every creative should own and read daily. It’s incredible.
2 people found this helpful
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Michelle
5.0 out of 5 stars Nice book
Reviewed in the United States on December 26, 2023
Verified Purchase
This book is big! Contains much information, would recommend
One person found this helpful
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Brandon Kleeman
5.0 out of 5 stars Great Reference
Reviewed in the United States on September 8, 2023
Verified Purchase
Very informative. The spiral binding made it easy to scan in so I could reference it on my iPad and not worry about lugging it around.
One person found this helpful
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PressStarttoBegin
5.0 out of 5 stars Where are the pricing reference tables?
Reviewed in the United States on May 30, 2023
Verified Purchase
This book is great, and it's full of useful information that is absolutely indispensable. My only complaint is the pricing tables that were in previous editions are gone in some spots. I'm thinking specifically of the tables for pricing things like movie posters in the illustration section and I'm sure there are other tables missing.

Does anyone know why these were taken out?
7 people found this helpful
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ringohime
5.0 out of 5 stars A Complete Arts Resource
Reviewed in the United States on August 18, 2022
Verified Purchase
First, I bought this book for professional/business use as a painter and designer in order to better diversify my income streams and study the current graphic arts market. I also bought this as a resource for a business skills class I’m teaching to artists.
Second, I bought this book secondhand through Bellwether Books, and not only did the item arrive in near-mint condition, but I got a great deal on it too. Would buy from them again.
Finally, although I haven’t studied the text in-depth yet, the material listed seems well-organized, thoughtful, and all-encompassing. I feel confident that this book will have everything I need and much more. Definitely worth the money, even on a tight budget.
Customer image
ringohime
5.0 out of 5 stars A Complete Arts Resource
Reviewed in the United States on August 18, 2022
First, I bought this book for professional/business use as a painter and designer in order to better diversify my income streams and study the current graphic arts market. I also bought this as a resource for a business skills class I’m teaching to artists.
Second, I bought this book secondhand through Bellwether Books, and not only did the item arrive in near-mint condition, but I got a great deal on it too. Would buy from them again.
Finally, although I haven’t studied the text in-depth yet, the material listed seems well-organized, thoughtful, and all-encompassing. I feel confident that this book will have everything I need and much more. Definitely worth the money, even on a tight budget.
Images in this review
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10 people found this helpful
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Nicole
4.0 out of 5 stars Great Resource, just lacking some popular categories
Reviewed in the United States on January 22, 2023
Verified Purchase
I was told up and down by other online to get this book because it is the freelancer's pricing bible. Turns out it did not have much pricing info about the type of media I make including, at for board games, digital 3D art, or creating 3d assets for video game companies (large vs. independent). So I was honestly pretty bummed about this and I hope these types of categories will be added in the next generation. Some other categories can be used as a placeholder for some of these, but not enough to be able to confidently negotiate with a client, in my opinion. I am keeping the book anyways because there is still some really great info in here that will be helpful to me in the future.
15 people found this helpful
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ANONIMIM
5.0 out of 5 stars Problem wirh overseas shipping
Reviewed in the United States on January 31, 2023
Verified Purchase
I don't know if this is some regulation all over the USA but every time I buy a book they're not sealed in plastic like we did in Indonesia, like, this is an overseas shipment you know, something might happen to the book in the way! So of course the book arrived looking like they're secondhand even though it's brand new.

Nevertheless, the content of this book is really good and thorough, I love it! Need some time to digest of course.
Customer image
ANONIMIM
5.0 out of 5 stars Problem wirh overseas shipping
Reviewed in the United States on January 31, 2023
I don't know if this is some regulation all over the USA but every time I buy a book they're not sealed in plastic like we did in Indonesia, like, this is an overseas shipment you know, something might happen to the book in the way! So of course the book arrived looking like they're secondhand even though it's brand new.

Nevertheless, the content of this book is really good and thorough, I love it! Need some time to digest of course.
Images in this review
Customer image
Customer image
2 people found this helpful
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Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars Great resource
Reviewed in Canada on May 23, 2023
Verified Purchase
Provides all the info you need to run a design business.
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fedrix
2.0 out of 5 stars Demasiado grande y demasiado rollo, se puede explicar lo mismo con una 3a parte del libro.
Reviewed in Mexico on April 5, 2023
Verified Purchase
Quizás sea util pero su formato es enorme, pesa mucho y total se dedica a decir como poner precios, no creo que se necesite un tocho pa eso
Su precio es excesivo
One person found this helpful
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Fabiano Lima
5.0 out of 5 stars Literaura muito útil! Ótimo material gráfico!
Reviewed in Brazil on December 3, 2022
Verified Purchase
Literatura indispensável para quem deseja se tornar Illustratdor profissional.
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Andre
5.0 out of 5 stars Soddisfattissimo. Libro indispensabile
Reviewed in Italy on April 3, 2024
Verified Purchase
Testo assolutamente fondamentale per conoscere il settore dell'illustrazione, le regole, i diritti d'autore e il loro uso consapevole e professionale; i modelli di contratti, licenze e ogni aspetto imprescindibile.
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Yolanda
5.0 out of 5 stars Gran libro
Reviewed in Spain on January 28, 2024
Verified Purchase
Libro muy profesional con gran detalle y especificación de los diferentes puestos de trabajo en el mundo creativo, las tareas y título de cada uno y los salarios a cobrar. Es una guía muy útil. Está en inglés
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