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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Hardcover – January 25, 2021

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Your Entire Marketing Strategy on One Page

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In
The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you’re just starting out or are an experienced entrepreneur,
The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

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The 1-Page Marketing Plan
The 1-Page Marketing Plan

Editorial Reviews

Review

"Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life."
Al Ries, author, Positioning: The Battle For Your Mind

About the Author

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list.

Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

Product details

  • Publisher ‏ : ‎ Page Two; Reprint edition (January 25, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1989603688
  • ISBN-13 ‏ : ‎ 978-1989603680
  • Item Weight ‏ : ‎ 1.07 pounds
  • Dimensions ‏ : ‎ 6.4 x 0.8 x 9.3 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 10,858 ratings

About the author

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Allan Dib
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Marketing is a skill, and like any skill, it can be learned. My work is helping people and organizations develop or enhance their marketing skills.

I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

• I’ve sold a lot of books.

• My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.

• I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.

• I’ve spoken to thousands of people at some amazing events and conferences.

• I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.

• I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

Here’s what I can do for you:

• I’ll give you a clear, simple, and structured framework for marketing success.

• I’ll help you and your team build your marketing skills, infrastructure, and capabilities.

• I’ll help you grow your business revenue and profit.

• I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.

• I’ll help you build the kind of business that allows you to live life on your own terms.

• We’ll do all of the above in a way that’s fun.

Customer reviews

4.7 out of 5 stars
10,858 global ratings

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Customers say

Customers find the book provides valuable information to help build and grow a business. They find the content concise, simple, and detailed. The book is easy to read and understand, with clear ideas and actionable recommendations. Readers appreciate the no-nonsense approach and lack of fluff. Overall, they consider it a worthwhile purchase.

AI-generated from the text of customer reviews

606 customers mention "Information quality"596 positive10 negative

Customers find the book provides valuable information to help build and grow a business. They say it helps them understand the ROI of marketing and how they should be intentional. The content is extremely valuable and has helped them develop a more focused approach. It articulates the entire cycle from finding customers to selling your product or service. Readers are eager to finish the book and put the information to work, as they find the real practical advice and case studies impactful.

"...The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan...." Read more

"...about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices..." Read more

"...effectively to illustrate his points, clearly aware that case studies provide more impact and lasting applicable knowledge than general statistics...." Read more

"Not earth shattering concepts - pretty common in the entrepreneurial world but it was great that this book was geared directly toward smaller..." Read more

521 customers mention "Ease of use"510 positive11 negative

Customers find the book practical and straightforward. They appreciate the clear explanations, ideas, and action tips. The book provides a well-defined, customizable, systematic approach to marketing.

"...Layout: The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan...." Read more

"...The 1-Page Marketing Plan” is not a theoretical thesis. It comes straight from experience. I appreciate this very much. 2. Advice..." Read more

"...He uses anecdotes effectively to illustrate his points, clearly aware that case studies provide more impact and lasting applicable knowledge than..." Read more

"...Easy read, good perspective, fun refresh." Read more

457 customers mention "Readability"446 positive11 negative

Customers find the book easy to read and engaging. They say it's a must-read for small businesses, with simple words and examples that make marketing easy to understand. The book is described as a true page-turner that motivates action and inspires belief in results.

"...Let me explain some of the reasons why I believe this book is worth your time to read. Layout:..." Read more

"...The book reads quickly, motivates action, and inspires belief that results are both measurable and manageable." Read more

"...But it’s extremely well written and a joy to read and, for business owners and others who have been thrust into a marketing role, if they only read..." Read more

"...It was a lot of fun to read and it strongly encourages action. I am going to create my nine-block-grid one page marking plan right now!" Read more

105 customers mention "Book content"100 positive5 negative

Customers find the book's content valuable for small business owners and entrepreneurs. They say it provides great information and is a perfect entry-level book for anyone interested in marketing. The book is practical and filled with ideas that show beginning and seasoned small business owners how to organize their businesses.

"...world but it was great that this book was geared directly toward smaller businesses (read: not Walmart lol)...." Read more

"...Finally a way for small business and solo entreprenuers to put all this marketing stuff into a simple one page docment that can be used to make..." Read more

"Great information for beginning entrepreneurs." Read more

"If you're brand new to marketing as an entrepreneur, this is a stellar place to start...." Read more

87 customers mention "Actionable"87 positive0 negative

Customers appreciate the book's practical advice and actionable recommendations. They find it easy to understand and put into practice, with straightforward insights and tasks throughout. The book encourages action with an accumulation of successful strategies, tools, and tactics that can be implemented.

"...The book reads quickly, motivates action, and inspires belief that results are both measurable and manageable." Read more

"...It was a lot of fun to read and it strongly encourages action. I am going to create my nine-block-grid one page marking plan right now!" Read more

"...The ideas are clear and there are many action tips to help you know what to do next for your business...." Read more

"...Plan provides you with a well-defined, fully-customizable, systematic strategy that you can implement to market your business and manage your sales..." Read more

84 customers mention "Fluffect"84 positive0 negative

Customers appreciate the book's straightforward and comprehensive advice. They find it free from jargon and buzzwords, providing practical tips without filler. The simple layout and straightforward advice make the book engaging and not boring.

"...His business advice is rock solid and truly comprehensive. It is also up to date like a few business books are...." Read more

"...No fluff, just solid advice every business owner needs for a winning marketing strategy. Highly recommended!" Read more

"...Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business...." Read more

"...I also appreciate that it is written without so much fluff - plain and simple english and direct to the point...." Read more

73 customers mention "Value for money"73 positive0 negative

Customers find the book provides good value for money. They say it's worth every penny, providing a well-defined, customizable, and systematic strategy that can be implemented with little cost. The book has a high value per page ratio, saving them time and money.

"...to picture your whole marketing plan with a single glance is worth the price. We are so distracted in the modern world...." Read more

"...a more direct approach to identifying prospects, staying in touch, building value, and making transactions natural...." Read more

"...Allan Dib offers is “Lean Marketing,” but what he delivers is “Big & Fat Value.”" Read more

"...The insights and strategies provided in this book are worth the investment." Read more

53 customers mention "Engaging"53 positive0 negative

Customers find the book engaging and interesting. They say it's an exciting learning experience with detailed plans to build. The content is easy to understand yet packs a punch. Readers mention it's a life-changing book that provides a good perspective and refresher for those who have been in the field.

"...Easy read, good perspective, fun refresh." Read more

"...His analogies are so spot on and entertaining...." Read more

"...the “after” section” outlines how to give your customers a great experience, get them to buy more from you and how to get them to tell others...." Read more

"...From front to back it will engage you and give you detailed plan to build success in marketing...." Read more

GAME-CHANGER
5 out of 5 stars
GAME-CHANGER
Thank God I decided to read this book before I got too deep into the initial marketing phase of my new business. I would have wasted tons of money if I hadn't read the 1PMP. I cranked through this incredible book in 2 days, leading me to write a to-do list of 30+ tasks! Might sound over-whelming, but complexity is the enemy of execution...break down and organize those tasks and execute 1 by 1 and you're good to go. Thank you Allan Dib. Super well-written and inspiring, and very applicable to lots of businesses (if you don't think it's applicable to yours, I would think long and hard about that.....)
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Top reviews from the United States

  • Reviewed in the United States on December 22, 2018
    Persuaded:
    I will admit that I picked this book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I picked up the Kindle version of the book and promised I’d let him know what I thought.

    By the time I finished the introduction, I was shaking my head in agreement with Mr. Dib. Halfway through the book, I was confident enough to recommend that my client get the book for himself. Let me explain some of the reasons why I believe this book is worth your time to read.

    Layout:
    The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan. There are frequent referrals between concepts that tie everything together.

    I appreciate the way Dib starts each chapter with a summary and a list of what he will be telling you in that chapter. Then, at the end of each chapter, he has an action item and instructions for filling in one block of the nine-block marketing plan.

    Marketing:
    It is refreshing to read that Dib believes there is no longer (and maybe never was) a reason for not doing the work of determining the return on investment (ROI) for your marketing budget. Technological advances in digital media make parts of the ROI equation very easy to manage. Print media is also much more targeted and traceable than in the past. So, no excuses! Continuous improvement in marketing effectiveness is possible and required for a well-run business.

    Dib also dispels the myth that print and direct marketing are "dead," or dying. He drives home the concept that all the media can be useful and should be used in a mix that is most effective for your target market. Also, yes, some of the determination of the proper combination will be trial-and-error which is why measuring is so critical.

    On the target market subject, Dib suggests that a narrow focus is best. We cannot be all things to all people in all markets. Combine a narrow focus with the creation of a customer avatar, and you will be able to create a powerful model for marketing and sales personnel to use as a guide for their work.

    There are many other great tips and ideas for a highly effective marketing program; too many to itemize here. As I mentioned above, it is well worth your time to read what Dib has to say.

    Sales:
    Marketing and sales are very closely intertwined. Generally, the sales process is where I disagree with most sales and marketing trainers or authors on these topics. Try as they might, they cannot seem to get to the point where they stop making the process about making the sale. Many start out saying the right things: “It’s about the buyer; You must add value; You must build trust, etc." Then, inevitably, they wind up inculcating tactics that make things all about the salesperson making the sale. Find out what your customer needs – so you can make the deal. Build a relationship with your customer, because that is what will make them comfortable placing the order. Always be closing.

    Dib has come the closest I've seen so far to reaching my own sales philosophy – if you want someone to buy, stop selling. People want to buy; they do not want to be sold – no matter how pleasant you are as a salesperson. Today, if I want or need something, I have researched it already, and I either have it or have decided it’s not in my budget. Therefore, if you’re trying to manipulate me (no matter what fancy tactic you use) into purchasing something I don’t need or can’t afford, then you’re serving yourself and not me as the customer.

    The most egregious sales tactics today are those based on neuroscience. They are designed to use new knowledge about how the human brain works to manipulate people into doing what you want them to do rather than help them understand what it is they want to do. To me, doing that is evil. As a vendor, my job is to be found. That, being found, is why this book is so important and worth reading.

    Definitions:
    Dib uses an interesting story to define some of the common terms we use around marketing and sales. “Here's the simplest, most jargon-free definition of marketing you're ever likely to come across: If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”

    As you might imagine, my difficulty is only with the portion that states, you “explain how much fun they’ll have spending money at the booths.” Just show them the booths. They’ll figure out if they want to spend time and money having fun.

    Bottom Line:
    As I said, Dib comes closest to meeting my "don't sell" sales philosophy. Moreover, he is right on target with the marketing, branding, and promoting philosophy. This book is the most lucid and most thorough book on this topic that I've read to date. Also, Dib has more useful resources on his website for those who want to dig deeper. I highly recommend the 1-Page Marketing Plan.
    562 people found this helpful
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  • Reviewed in the United States on October 5, 2018
    This book is brilliant.
    I cannot decide what I loved most about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices (which happens depressingly rare nowadays).

    Are there any flaws in “The 1-Page Marketing Plan?” Only perceived ones and only a few. Let’s start with them.
    Cons

    1. Give them what they want…
    The author tricks you into buying the book with his 1-page slogan. And he provides that indeed. But it’s just the tip of the tip of the iceberg. You get the tip and the whole iceberg attached to it.
    …then give them what they need.
    And it’s a huge iceberg to swallow. The amount of content condensed into this book is mind-blowing.

    2. More for Rookies.
    This book is ideal for people who are getting their feet wet in the entrepreneurial world. I found only a couple missing elements in the whole structure of Allan’s business program. But it also means that if you have some experience in business you have probably heard of or lived through most of the advice provided in the book.

    On the plus side, Allan has a talent for conveying his points in a way that penetrates thick skulls. So, even if it’s something you are familiar with it still may make you take action.

    3. Missing puzzles.
    What small business owners need is a full operation manual for their businesses and the author provides just that. With two exceptions I could put my finger on: there is nothing, or very little, about a vision for your business and idea validation at its early stages. Yeah, I know, it’s nitpicking. 1-page Marketing Plan is dedicated to existing business owners and assumes they have a vision and validated their idea. However, if you cover the whole picture, you shouldn’t make exceptions.

    PROS

    1. From Practice.
    I cannot praise the author enough for his book marketing. I make a living as a book advertiser. Gosh! So many authors, even business book authors, have no clue about it. I need to teach them basics before we can even start.
    Allan Dib is a superb marketer. His book is #1 in a competitive category and it ranks high consistently, meaning he knows how to actually sell his own book.

    The same experience shines through the pages of his book. Allan has been there and done that. “The 1-Page Marketing Plan” is not a theoretical thesis. It comes straight from experience. I appreciate this very much.

    2. Advice
    As I mentioned in the ‘Cons’ section, Allan shares much more than a single marketing tactic. His business advice is rock solid and truly comprehensive. It is also up to date like a few business books are. For example, the utmost emphasis on tracking your marketing campaigns is, of course, common sense, but in the modern world it is also a must.

    “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
    “It should be a crime to say that today.” – Allan Dib

    Allan is not shy about admitting that he borrows heavily from Gerber and his “E-Myth.” If you want to build a real business, not just a new job without a boss (and without a stable salary), you need systems and processes. Your marketing needs a system and processes as well and “The 1-Page Marketing Plan” tells you exactly how to implement them.

    The business advice shared in the book is especially valuable for business rookies who haven’t yet read everything from the business shelf in the library.

    3. Wisdom.
    Allan Dib’s advice does not focus only on systems and processes. His business acumen is enormous and he is generous in sharing it. For me, it was especially visible when he talks about relationships with customers. I need to nurture those relationships not consider them a given. Allan also knows which particular stories to share to make his point memorable. The story of a car salesman opened my eyes to what it means to keep relationships with customers alive.
    “Everybody is in sales” was another business wisdom nugget I got from “The 1-Page Marketing Plan.”
    And author’s assessment about big organizations was right on the spot:

    “Poor service, indifferent staff, and out-of-touch management are hallmarks of large companies.”

    I’ve been working in a corporate environment my whole career and there are no words that describe this world more aptly.

    I also liked very much whenever Allan gave arguments about why small businesses actually have advantage over big corporations, if they do their marketing right.

    Another of his gems:

    “Word of mouth is the business equivalent of a free lunch.”

    That’s so true. It’s amazing when it happens, but depending on free meals is not a strategy to support your family or create a business.

    Firing problematic customers, not basing your business on a single snow leopard, how to give outrageous guarantees and many other wisdom gems were hidden among this book’s pages.

    4. Storytelling.
    While many of the things Allan teaches about in his book were not new to me, his storytelling is so superb that many things I knew only intellectually finally penetrated to the gut level.

    For example, I knew very well that it’s so much more effective to keep an existing customer than to attract a new one. They taught me this in my economy classes at university 20 years ago! But only after reading the “The 1-Page Marketing Plan” it dawned on me how downright stupid it is to neglect your past and existing customers and chase new clients instead.

    I’m a numbers guy and I was impressed at how Allan used numbers to illustrate his points.
    Thus, even if you “kind of” already know everything about marketing, systems, processes and keeping your customers satisfied, reading “The 1-Page Marketing Plan” will not be waste of your time. The author’s persuasion skills may refresh your knowledge and implement what you know intellectually into practice.

    5. 1-Page
    And yes, there is a 1-page marketing plan included in the book.

    In my opinion, it’s well worth the book’s price. Even the principle that you should have only one place, one sheet, to picture your whole marketing plan with a single glance is worth the price. We are so distracted in the modern world. This single piece may serve you as a single point of focus that will keep your monkey brain glued to the importance of marketing plan for your business.

    So, even if you already know everything Allan teaches about marketing, customer satisfaction, market research, systems and processes and all that stuff, but you didn’t have your whole marketing plan put on a single sheet, you need to read “The 1-Page Marketing Plan”

    By the way, the plan is thoroughly well-laid out in a chronological and logical order. It’s a masterpiece. I’m going to use it in my business.
    170 people found this helpful
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Top reviews from other countries

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  • Mauricio
    5.0 out of 5 stars Este libro está repleto de conocimientos
    Reviewed in Mexico on June 1, 2024
    Cada página tiene una muy alta densidad de conocimientos e ideas todas interesantes. Creo que lo tendré que volver a leer 4 veces más
  • mrtthompson
    5.0 out of 5 stars Great Book - Taught Me A Lot
    Reviewed in Canada on September 21, 2022
    It is a great book that taught me a lot. I thought I had a pretty good grasp on marketing but it made me re-look at how I do it. It's a very easy read too I read it in just a few days and as I would read through a chapter I would fill out the marketing plan instead of waiting till the end of the chapter. (see an idea and write it in)

    Even better I had a question about how I could apply it to my business from Allan and he actually responded with ideas and added me to his email list which already has given me more helpful knowledge from just 1 email.
  • John O'Donovan
    5.0 out of 5 stars Very useful
    Reviewed in Belgium on January 15, 2025
    A readable book which clearly sets out the steps to be taken.
    I wish I'd read it earlier...
  • TEJENDER MOHAN SINGH
    5.0 out of 5 stars great read. helped me getting started.
    Reviewed in India on November 17, 2024
    I would recommend this book to anyone who want to start marketing as a business owner.
    The book is written in a very structured way and will help you get started.
  • Michael K
    5.0 out of 5 stars Marketing's Swiss Army Knife
    Reviewed in the United Kingdom on July 26, 2024
    Diving into this gem felt like unveiling a treasure chest of wisdom! What struck me most was the clarity and directness of the insights — no fluff, just straight to the point, which is refreshing. As a sales manager, I've read my fair share of marketing books, but this one genuinely stands out. The approach of breaking down a marketing plan into a one-page system makes it incredibly accessible. It's like having a nifty Swiss army knife for marketing. I tried applying some of the tactics to a DIY project and saw immediate results; it’s versatile for both business and hobbies. However, the book could use a few more contemporary examples, especially involving digital channels, considering how rapidly things evolve. Despite receiving a barrage of follow-up emails after accessing some resources, the knowledge gained is worth every notification. Absolutely a must-read for anyone looking to sharpen their marketing edge!