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Entrepreneurship for Dummies (For Dummies (Business & Personal Finance)) Paperback – January 12, 2023

by Dr. Allen, Kathleen (Author)
5.0 5.0 out of 5 stars 5 ratings
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The perfect resource for your journey to start a business

Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.

  • Understand the process of starting a business, from beginning to end
  • Complete the necessary planning and meet legal requirements, without the headache
  • Get expert tips and tricks on funding your idea and bringing your product or service to market
  • Build the foundation you need to keep your business thriving and growing

Entrepreneurship For Dummies supports you as you travel along the road to success.

Previous page
  1. Print length
    423 pages
  2. Language
    English
  3. Publisher
    For Dummies
  4. Publication date
    January 12, 2023
  5. Dimensions
    7 x 1 x 9 inches
  6. ISBN-10
    1119912636
  7. ISBN-13
    978-1119912637
  8. See all details
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From the Publisher

Entrepreneurship Header with Cover Image and Book Description

Entrepreneurship For Dummies Image 4 Caption: A Guide To Legal Requirements

Entrepreneurship For Dummies Image 3 Caption: How To Start Planning A Business

Entrepreneurship For Dummies Image 6 Caption: Market Yourself And Your Business

What avenues do I have to become an entrepreneur?

You can choose from several options to become an entrepreneur:

* The home-based entrepreneur: Starting a business from home is popular because the internet enables you to run your business from anywhere. It also allows you to find answers to common questions about running your own business.

* The internet entrepreneur: These businesses have no traditional bricks-and-mortar locations for customers to visit. Like Amazon, some may have employees, offices, and warehouse space, but their only contact with customers occurs on the internet.

* The serial entrepreneur: These folks enjoy recognizing an opportunity and turning it into a business, but they don’t enjoy running a business day to day. They prefer, instead, to leave that job to others who are more capable. Once the business is up and running, these entrepreneurs move on to the next opportunity.

* The gig economy entrepreneur: These people work for themselves as independent contractors. They may deliver food and goods, offer coding or administrative services, or create irresistible handmade goods.

* The traditional entrepreneur: Traditional entrepreneurs build brick-and-mortar businesses to a point where they can harvest the value they create. Many of them add an internet component, which expands their reach considerably. This category also includes running a franchise.

How to Boost Entrepreneurial Chances Question
Entrepreneurship For Dummies author: Kathleen R. Allen, PhD

About the Author

Kathleen R. Allen, PhD, is an authority in the field of entrepreneurship and the commercialization of new technologies. With more than 25 years of experience as an entrepreneur, investor, consultant, author, speaker, and professor, she has counseled startups and rapidly growing companies on feasibility analysis, product adoption, growth strategy, venture capital, and risk management.

Editorial Reviews

From the Back Cover

Are you the next mega-mogul?

Get a bright idea, turn it into a business, and grow a company until… Entrepreneurship For Dummies walks you through the whole process, helping you make smart decisions and get to where you want to be, as seamlessly as possible. When you do come across a hiccup—an inevitable part of the journey—this book will be right there with the expert tips and answers you need to put out the fire and keep on climbing. You’re curious, you’re creative, and change excites you—you’re an entrepreneur. Make it count, with this Dummies guide.

Inside…

  • Entrepreneurship explained
  • Identifying feasible ideas
  • Finding people who will help
  • Business planning and marketing
  • Growing and scaling companies
  • Developing a financial plan
  • How to innovate consistently
  • Avoiding common mistakes

About the Author

Kathleen Allen, Ph.D., is Professor Emerita of Entrepreneurship at the USC Marshall School of Business, where she founded and led the USC Marshall Center for Technology Commercialization, a collaboration of science, engineering, ­medicine, and business. She has written more than 15 books, including the first edition of Entrepreneurship For Dummies and The Complete MBA For Dummies.

Product details

  • Publisher ‏ : ‎ For Dummies; 2nd edition (January 12, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 423 pages
  • ISBN-10 ‏ : ‎ 1119912636
  • ISBN-13 ‏ : ‎ 978-1119912637
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 7 x 1 x 9 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 5 ratings

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