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Don Steinberg
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The Kickstarter Handbook: Real-Life Crowdfunding Success Stories Paperback – September 18, 2012

by Don Steinberg (Author)
4.3 4.3 out of 5 stars 79 ratings
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So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.
 
Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
 
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Previous page
  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Quirk Books
  4. Publication date
    September 18, 2012
  5. Dimensions
    5.3 x 0.62 x 7.98 inches
  6. ISBN-10
    1594746087
  7. ISBN-13
    978-1594746086
  8. See all details
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Editorial Reviews

Review

“...a quick-to-read reference that will help any reader gain a fairly deep understanding of the world of crowdfunding.”—Deseret News

About the Author

Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.

Product details

  • Publisher ‏ : ‎ Quirk Books; Original edition (September 18, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1594746087
  • ISBN-13 ‏ : ‎ 978-1594746086
  • Item Weight ‏ : ‎ 7.7 ounces
  • Dimensions ‏ : ‎ 5.3 x 0.62 x 7.98 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 79 ratings

About the author

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Don Steinberg

Don Steinberg

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Don Steinberg's writing has appeared in the New Yorker, Wall Street Journal, GQ and other publications. He lives outside Philadelphia with his wife and two sons.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
79 global ratings

Top reviews from the United States

JA
5.0 out of 5 stars Great and insightful book
Reviewed in the United States on June 1, 2020
Verified Purchase
I highly recommend this book to anyone thinking in starting a Kickstarter campaign
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Tom Finn
4.0 out of 5 stars Really helpful
Reviewed in the United States on November 27, 2012
Verified Purchase
This is a great way to get a handle on what you need to create a Kickstarter campaign. A really good starting point.
One person found this helpful
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Susie Madrak
5.0 out of 5 stars The how-to book you're looking for.
Reviewed in the United States on October 21, 2012
Verified Purchase
This is the most thorough book I've found about the ins and outs of using Kickstarter to fund your project. As the book states, you have to be prepared to treat it as full-time job in order to make it work -- but the rewards are there. Highly recommended.
One person found this helpful
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Robert Scott Burns
3.0 out of 5 stars Good for the Topic
Reviewed in the United States on August 22, 2015
Verified Purchase
I wanted to learn more on the topic of crowd funding so I read this and Kickstarter for dummies. This told more stories of how people used it what their trials and victories included and left me with a better understanding of the experience. than other articles and books on the topic. The book flowed well and was easy to read.
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Glen S.
5.0 out of 5 stars Great starting point
Reviewed in the United States on March 26, 2014
Verified Purchase
Good insight into what's involved in a Kickstarter campaign and what can spell the difference between success and failure. Must reading for anyone contemplating a Kickstarter campaign and the basic message applies to crowdfunding in general.
One person found this helpful
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Software Maniac
4.0 out of 5 stars great overview of Kickstarter
Reviewed in the United States on January 30, 2014
Verified Purchase
Brief, to the point, and entertaining with numerous case studies. A good reference. Recommended to anyone considering funding a project.
One person found this helpful
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David M. Trump
5.0 out of 5 stars Some new and useful ideas along with good summary of best practices
Reviewed in the United States on February 20, 2015
Verified Purchase
An excellent round up of useful tips Some old stuff I already new but some new wrinkles that I hope will help when I finally get started on my own campaign. Recommended!
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Jacque Tarlton
5.0 out of 5 stars if your considering a Kickstarter campaign, read this!
Reviewed in the United States on September 15, 2013
Verified Purchase
Loved this book! Great ideas from real kick starter campaigns. Cannot wait wait to launch and exceed my kickstarter campaign for BeautyBit! Keep an eye out for it and please help BeautyBit reach our goal!
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Top reviews from other countries

Greg Silas
5.0 out of 5 stars Must read for crowdfunding
Reviewed in Canada on November 21, 2015
Verified Purchase
Another must read for those who want to run a crowdfunding campaign. Very concise book. Only downside is lack of examples. He uses the same ones instead of researching a more rounded group of examples, in different fields. Still, very solid
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Zoe Forster Kidney
5.0 out of 5 stars This book is an easy reference for starting a Crowdfunding campaign
Reviewed in the United Kingdom on August 6, 2014
Verified Purchase
This book is an easy reference for starting a Crowdfunding campaign, it provides a step by step guide to your own campaign with stories of successes and failures throughout. The narrative is quite entertaining as well as informative.
One person found this helpful
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Doug K.
3.0 out of 5 stars High on information, light on strategy.
Reviewed in Canada on August 8, 2014
Verified Purchase
Mostly a collection of stories on successful and unsuccessful Kickstarter campaigns. I felt like the books was always just getting off the ground. And then it was over. Maybe good for some inspiration but if you're looking for a to-do list, google "hacking Kickstarter" and download a few great articles.
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Will
1.0 out of 5 stars Purely a Kickstarter Advertisement
Reviewed in the United Kingdom on February 8, 2013
Verified Purchase
Ok ok, it does have kickstarter in the name, however it also had real life crowdfunding success stories, so I figured it would have a little bit about Kickstarter the company and then a lot about success stories.

However It was all about kickstarter. So I just paid kickstarter money for them to advertise to me, wow.

Honestly if you genuinely want to be successful at crowdfunding and you want substantial tips and advice then this book REALLY isn't right for you.

I'm usually smarter with my book choices than this but I really missed the mark with this one.

An absolutely rubbish book, well unless you want to read a whole bunch of advertisements about Kickstarter the company
2 people found this helpful
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IslaBliss
2.0 out of 5 stars Two Stars
Reviewed in Canada on April 2, 2015
Verified Purchase
only for Americans, not Canadians :(
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