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The Transformation Myth: Leading Your Organization through Uncertain Times (Management on the Cutting Edge) Kindle Edition

4.6 4.6 out of 5 stars 42 ratings

In this business bestseller, how companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. Gold Medalist in Business Disruption/Reinvention.

When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to "weather the storm" until things go back to normal (or the next normal), on the other hand, miss an opportunity to thrive.

The authors, all experts on business and technology strategy, show that transformation is not a one-and-done event, but a continuous process of adapting to a volatile and uncertain environment. Drawing on five years of research into digital disruption--including a series of interviews with business leaders conducted during the COVID-19 crisis--they offer a framework for understanding disruption and tools for navigating it. They outline the leadership traits, business principles, technological infrastructure, and organizational building blocks essential for adapting to disruption, with examples from real-world organizations. Technology, they remind readers, is not an end in itself, but enables the capabilities essential for surviving an uncertain future: nimbleness, scalability, stability, and optionality.
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Editorial Reviews

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Porchlight Business Bestseller (October 2021)

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The Transformation Myth offers readers a vision for using technologies like cloud and AI to build digitally resilient organizations capable of pivoting in the face of disruptions. The book persuasively demonstrates the tight linkages between technology and digital resilience.”
Teresa Briggs, Board Member, DocuSign, ServiceNow, Snowflake, Warby Parker
 
“A blueprint for purpose, values, and mission-driven leadership during transformational times, this is a must-read for those who see disruption as a catalyst to accelerate innovation, refresh culture, and evolve the organization to become even more agile and growth-minded.”
Becky Frankiewicz, President, ManpowerGroup North America
 
“COVID-19 forced organizations to develop new levels of nimbleness and resilience.
The Transformation Myth draws on experience guiding the world’s most important businesses through disruption to create a field guide for using the lessons of the crisis to build enduring capabilities.”
Mark LaVigne, President and Chief Executive Officer, Energizer Holdings
 
“If you are looking for an explanation of how digitally adept organizations can be when they have to be, then
The Transformation Myth should be your next read. Filled with insights about why you can never say ‘done’ when it comes to digital transformation.”
Byron Spruell, President of League Operations, National Basketball Association
 
“As many organizations launched their responses to the pandemic, I wondered what would happen next.
The Transformation Myth answers that question in spades and provides lessons learned, practical advice, and tips on what to do to prevail in the next normal.”
Melissa Werneck, Global Chief People Officer, The Kraft Heinz Company

Product details

  • ASIN ‏ : ‎ B08RJ2XQT4
  • Publisher ‏ : ‎ The MIT Press (September 28, 2021)
  • Publication date ‏ : ‎ September 28, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3810 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 233 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 42 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
42 global ratings
The Transformation Myth is a terrific read!!
5 Stars
The Transformation Myth is a terrific read!!
The Transformation Myth is a must read as we head into this Technology fueled era as it points out how important people are (and will continue to be) as we head into these uncertain times! The book shares some great wisdom on what type(s) of leadership will be required to manage fear, leverage technology, leverage remote workforces, and manage insane amounts of data all at a pace business has not traveled at before.I would highly recommend reading it if you want to gain an advantage leading your organization!!John Lindsey, President - InCite Logix
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Top reviews from the United States

Reviewed in the United States on December 9, 2021
In a time where technology is ever-evolving, as this book explains, digital transformation is just about the only constant you can rely upon. However, the transformation is not one singular event. This well-written and highly-insightful book, which is based research derived from leaders of companies we all know (and performed by schools (Boston College) and consultants (Deloitte) we all know), provides readers with an understanding of leadership traits, business principles, and organizational roadblocks that either help or hurt adaptation in times of disruption. For example, while COVID was a disruption in recent times that had a very obvious transformation from in-person to at-home work-life, there have been many disruptions that business leaders have - and will continue to have - adjusted to.

As a JD/MBA, I took a lot away from this book and highly recommend it. The predecessor (The Technology Fallacy) is also a great read.
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Reviewed in the United States on October 14, 2021
The Transformation Myth is a must read as we head into this Technology fueled era as it points out how important people are (and will continue to be) as we head into these uncertain times! The book shares some great wisdom on what type(s) of leadership will be required to manage fear, leverage technology, leverage remote workforces, and manage insane amounts of data all at a pace business has not traveled at before.

I would highly recommend reading it if you want to gain an advantage leading your organization!!

John Lindsey, President - InCite Logix
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5.0 out of 5 stars The Transformation Myth is a terrific read!!
Reviewed in the United States on October 14, 2021
The Transformation Myth is a must read as we head into this Technology fueled era as it points out how important people are (and will continue to be) as we head into these uncertain times! The book shares some great wisdom on what type(s) of leadership will be required to manage fear, leverage technology, leverage remote workforces, and manage insane amounts of data all at a pace business has not traveled at before.

I would highly recommend reading it if you want to gain an advantage leading your organization!!

John Lindsey, President - InCite Logix
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Reviewed in the United States on October 25, 2021
Although this book draws heavily on examples of acute disruption such as the Covid pandemic, the points are timeless as there is always uncertainty and change. The authors do an excellent job of identifying and describing the characteristics of leaders and organizations who capitalize on the opportunities presented when disruptions occur. The book also delves into current technological and organizational considerations which should be relevant for the near future, but this should evolve more as time passes. Highly recommended!!!
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Reviewed in the United States on December 8, 2021
The authors, in a follow up to their first book, manage to articulate why disruptors are so integral to the changing landscape of the world. In a thoughtful response to the covid pandemic, they provide incredible interviews with top change-makers, and ask provoking questions that urge the reader to explore their own businesses. Could not put it down, HIGHLY recommend!!
2 people found this helpful
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Reviewed in the United States on January 8, 2022
Leadership is about learning from the times and the world in which we live. The book provides great insights into how organizations and individuals have stepped up to today while preparing for tomorrow. The checklists provided are tools that can and should be used for years to come. Great stuff and thanks.
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Reviewed in the United States on December 8, 2021
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5.0 out of 5 stars A timely read in today's uncertain times
Reviewed in the United States on December 8, 2021
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Reviewed in the United States on December 16, 2023
This book contains some goodness bookending thoughts on navigating a VUCA world, but falls into the recency bias trap as the author was stuck on the hackneyed circumstances of the pandemic. Secondly the meat of this book focused heavily on data adaptation, and cyber innovation and I felt like the novelty herein was fairly detached from the thesis.
Reviewed in the United States on December 7, 2021
To what does the title refer? Gerald Kane, Rich Nanda, Ann Nguyen Phillips, and Jonathan Copulsky explain: "The 'myth' is that transformation is an event with a start and end whereby organizations migrate from one steady state to another as opposed to a continuous process of adapting to a highly volatile, ambiguous, and uncertain environment shaped by multiple, overlapping disruptions." In fact, "digital transformation is not a 'one-and-done' effort to weather the storm until the organization can go back to normal or even the next normal."

Why did they write this book? Their primary objective "is to identify and describe the traits that characterize organizations that not only survive disruption but also manage to thrive within it and the characteristics of the leaders who helm these organizations. We use the term 'digital resilience' to describe organizations and leaders whose digital transformations can withstand or recover quickly from the difficult conditions created by disruptive events such as the COVID pandemic."

Kane, Nanda, Phillips, and Copulsky succeed brilliantly.

In or near the central business district in most major cities, there is a farmer's market at which -- at least prior to COVID 19 -- merchants would offer slices of fresh fruit as samples of their wares. In that same spirit, I now examine some of the material that the authors provide in Chapter 4, "Digital Resilience Readiness: Making Strategic Decisions in the Face of Uncertainty."

First, duly acknowledging the difficulty of making sound decisions amidst substantial and extensive uncertainty, the authors pose two critically important questions:

1. "How should leaders and organizations imagine  choices and choose which paths among those options to pursue?"

2. "And what criteria should guide leaders in making these decisions?"

Next, they focus on four levels of uncertainty:

1. A clear-enough future (Note: "business as usual").
2. Alternative futures (Note: a limited number of possible outcomes requiring a limited degree of strategic response).
3. A range of possible futures (Note: multiple possible outcomes with degree of probability unknown).
4. True ambiguity (Note: "The focus for leaders in true ambiguity is on reducing  uncertainty wherever possible").

The authors add: "Part of reducing that uncertainty is a ruthless focus on what your organization needs to do immediately to survive, particularly in the Respond phase of an acute disruption." Whatever happens or doesn't, be prepared to.....

Next, the authors share their thoughts about a very important initiative, scenario planning, "a process that involves asking a series of questions related to your business and possible future outcomes in relation to it."

o What is our new competitive environment?
o What are the trends and implications?
o How might we regroup, if and when necessary?
o How can -- and should -- we activate our plan?

Kane, Nanda, Phillips, and Copulsky: "An outcome of the scenario planning process is that it focuses leaders to intentionally and critically consider the changes posed by the disruption. Even when the scenario planning understandably misses the biggest trend that will influence the coming year, the actions that the scenario planning process encourages remain viable."

They suggest for three strategic moves to consider when deciding how to respond to a disruption:

1. Engage in [begin italics] no regrets moves [end italics].
2. Engage in moves that create [begin italics] options [end italics].
3. Identify and engage in [begin italics] big moves [end italics].

The authors conclude Chapter 4 by examining several biases (status quo, confirmation, availability, and bandwagon) identified by Tom Davenport as major troublemakers during efforts to achieve digital resilience readiness. They then explain (using an especially clever illustration) "How to Apply the Concepts from This Chapter: Scenario Planning Simulation."

Each of the eleven chapters -- all by itself -- is worth more, far more than the cost of this book. For many C-level executives who read it, The Transformation Myth may well prove to be the most valuable business book they ever read.

Those who share my high regard for this book are urged to check out another, The Technology Fallacy: How People Are the Real Key to Digital Transformation, also co-authored by Kane, Nanda, Phillips, and Copulsky, and published by the MIT Press (2019).
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