I was not familiar with Aja Barber until I read this book. Neither did I read the reviews on “Consumed” prior to reading it, as I wanted to form my own opinion. If I were to capture my feelings about this book in a single word, it would be "relatable."
The fashion industry exposé has become a well-established literary genre, featuring works by renowned authors such as Siegle, Cline, Press, Bedat, and Thomas. These writers have delved into the subject, conducting extensive research or presenting first-hand accounts to shed light on the prevalent issues. Their narratives closely examine the supply chain, from the troubling practices in cotton production leading to farmer suicides in India, to the harsh realities faced by textile and garment workers in poverty traps exemplified by the tragic incident at Rana Plaza. Additionally, they explore what happens to garments at the end of their life cycle, often finding their way to places like the Kantamanto market.
The pattern followed in this genre is now recognizable to many readers: approximately half of the book is dedicated to presenting the problems plaguing the fashion industry. The other half passionately advocates for solutions, aiming to inspire positive change in the way the industry operates.
Barber's book has faced considerable criticism from reviewers, and I, too, stumbled upon those reviews later on. However, it became apparent to me that she never intended the book to be a scholarly or journalistic piece, as some reviewers seem to expect. This is a book about her journey and what she has learned along the way.
The initial chapter, "Sustainability and Me," did not particularly impress me as it appeared more autobiographical than focused on sustainability. Nevertheless, once the reader shakes off preconceived expectations of what the book should be like and just embraces it for what it is, there is great learning to be experienced. Barber fearlessly explores her perspective on significant issues such as colonialism, cultural appropriation, privilege, discrimination, and overconsumption. Her writing style, shaped by her background in social media and blogging, resonates deeply with Gen Z readers. Barber articulate her thoughts past the anger and build a narrative aimed at understanding behavior and advocating for change. Using simple examples, like the blue ball/green ball analogy and stories from her upbringing, Barber is able to connect with the reader and discuss uncomfortable subjects. She presents the reader with a reality check, pointing that all have a role in the system, but with a good dose of compassion.
My intention, as an educator, is to engage student in the discussion about systemic issues and collective change. I recommend “Consumed” as an entry level read as it meets young people where they are. While some books can make someone walk away from a subject, I feel that Barber’s book entices the reader to learn more. For that reason, I am glad she wrote it.
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