Kindle Price: $15.19

Save $10.80 (42%)

Promotions apply when you purchase

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

eBook features:
  • Highlight, take notes, and search in the book
  • In this edition, page numbers are just like the physical edition
Read with our free app
You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending eBooks to others

  1. Select quantity
  2. Buy and send eBooks
  3. Recipients can read on any device

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs

Follow the author

Jordan Morrow
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Be Data Literate: The Data Literacy Skills Everyone Needs To Succeed 1st Edition, Kindle Edition

by Jordan Morrow (Author) Format: Kindle Edition
4.2 4.2 out of 5 stars 139 ratings
See all formats and editions

WINNER: International Book Awards 2023 - Business: Technology

In the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.

It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.

With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.

Read more Read less
Previous page
  1. ISBN-13
    978-1789668018
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Kogan Page
  5. Publication date
    March 3, 2021
  6. Language
    English
  7. File size
    5383 KB
  8. See all details
Next page
Add a debit or credit card to save time when you check out
Convenient and secure with 2 clicks. Add your card

From the Publisher

Confidently interpret, analyze & communicate with data in the workplace
Kirk Borne: Data literacy is not a science or math skill. It is a life skill achievable by everyone
Bernard Marr quote: Data literacy is 1 of the world's top job skills today & in the future
Christina Stathopoulos: Must-read for data specialists, business executives & more
From the author: Be Data Driven

Editorial Reviews

Review

"Jordan is THE face of data literacy! In this debut book, his passion for the subject shines through, conveying clear messages on improved data literacy, data-driven strategies and better decision-making. A must-read for data specialists, business executives & more!" ― Christina Stathopoulos, Data Specialist at Google & Adjunct Professor at IE Business School

"Get ready for a guided tour on data literacy. Jordan Morrow has put together a 'must have' book on what it means to be data literate, and provides clear steps to take you on your very own data literacy journey." ― Kate Strachnyi, Founder of Story by Data, DATAcated Academy, and DATAcated Conference

"Data literacy is a popular term in the business world these days, but both the concept and its value are often vaguely articulated. In this engaging and effective book, Jordan Morrow is clear about what the individual needs to know, but he also draws on broad industry experience to map out a strategic path for organizations and teams. Whether you're an executive wishing your business was better informed, or an individual analyst trying to better explain and persuade with data, you'll find valuable examples and tactical models here." ― Donald Farmer, Principal, Treehive Strategy

"Data Literacy is one of the world's top job skills today and in the future, and Jordan Morrow knows everything there is to know about the topic. So, if you want to boost the data literacy of yourself or your team, then start with this book!" ― Bernard Marr, world-renowned futurist, influencer and thought leader in business and technology

"Data literacy is not a science or a math skill. It is a life skill, achievable by everyone. This excellent book covers every dimension of data literacy, from being to doing, starting with the most basic human aptitude: being curious! This book will build from there, to data fluency and data brilliance. Everyone can navigate that journey with this remarkably rewarding book." ― Kirk Borne, Ph.D., Principal Data Scientist, Data Science Fellow, and Executive Advisor at Booz Allen Hamilton

"Jordan has created an instant classic. This book highlights why he is called "The Godfather of Data Literacy". Jordan effectively translates his vast experience and expertise into a playbook that people can use to develop their data literacy skills in a logical and pragmatic manner. From clarity around the steps of the data literacy process to how we can make better, more informed decisions using the power of data, he serves as your guide on the path towards data literacy. Read this book and develop your data superpowers." ― Jason Krantz, Founder and CEO of Strategy Titan

Review

"Jordan has created an instant classic. This book highlights why he is called "The Godfather of Data Literacy". Jordan effectively translates his vast experience and expertise into a playbook that people can use to develop their data literacy skills in a logical and pragmatic manner. From clarity around the steps of the data literacy process to how we can make better, more informed decisions using the power of data, he serves as your guide on the path towards data literacy. Read this book and develop your data superpowers." ― Jason Krantz, Founder and CEO of Strategy Titan

"Jordan is THE face of data literacy! In this debut book, his passion for the subject shines through, conveying clear messages on improved data literacy, data-driven strategies and better decision-making. A must-read for data specialists, business executives & more!" ― Christina Stathopoulos, Data Specialist at Google & Adjunct Professor at IE Business School

"Data literacy is not a science or a math skill. It is a life skill, achievable by everyone. This excellent book covers every dimension of data literacy, from being to doing, starting with the most basic human aptitude: being curious! This book will build from there, to data fluency and data brilliance. Everyone can navigate that journey with this remarkably rewarding book." ― Kirk Borne, Ph.D., Principal Data Scientist, Data Science Fellow, and Executive Advisor at Booz Allen Hamilton

"Get ready for a guided tour on data literacy. Jordan Morrow has put together a 'must have' book on what it means to be data literate, and provides clear steps to take you on your very own data literacy journey." ― Kate Strachnyi, Founder of Story by Data, DATAcated Academy, and DATAcated Conference

"Data Literacy is one of the world's top job skills today and in the future, and Jordan Morrow knows everything there is to know about the topic. So, if you want to boost the data literacy of yourself or your team, then start with this book!" ― Bernard Marr, world-renowned futurist, influencer and thought leader in business and technology

"Data literacy is a popular term in the business world these days, but both the concept and its value are often vaguely articulated. In this engaging and effective book, Jordan Morrow is clear about what the individual needs to know, but he also draws on broad industry experience to map out a strategic path for organizations and teams. Whether you're an executive wishing your business was better informed, or an individual analyst trying to better explain and persuade with data, you'll find valuable examples and tactical models here." ― Donald Farmer, Principle, Treehive Strategy

Product details

  • ASIN ‏ : ‎ B08PQ1X2TS
  • Publisher ‏ : ‎ Kogan Page; 1st edition (March 3, 2021)
  • Publication date ‏ : ‎ March 3, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5383 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 237 pages
  • Customer Reviews:
    4.2 4.2 out of 5 stars 139 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Jordan Morrow

Jordan Morrow

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is also the founder and CEO of Bodhi Data and currently is the Senior Vice President of Data & AI Transformation for AgileOne. Jordan is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy.

When not found within his work of Data, Jordan is married with 5 kids. Jordan loves fitness and the mountains, entering and racing in multiple ultra-marathons, and loves to travel with his wife and family. Jordan loves to read, often reading (or using Audible) to go through multiple books at a time. Jordan is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
139 global ratings
How to Make Sense of the Data
5 Stars
How to Make Sense of the Data
This book should be required reading in school as the amount of data being produced continues to grow exponentially. Jordan Morrow takes you through a primer on data where the reader does not have to be a data scientist to consume and understand. In order to be successful with data literacy everyone needs to be curious about data, use their creativity, and finally apply critical thinking skills.Jordan provides excellent examples of the four levels of analytics.· Descriptive· Diagnostic· Predictive· PrescriptiveFrom there you will get an overview of the data literacy journey and the four characteristics of data literacy.· Reading Data· Working with Data· Analyzing Data· Communicating with DataMaking sense of data is not something we can simply hand off to a data scientist or statistician. We all must become data literate and communicate using data in all aspects of our lives. Grab a copy of this book today and begin (or continue) your data literacy journey.
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Lindsey Watne
5.0 out of 5 stars Perfect primer into understanding data literacy
Reviewed in the United States on March 5, 2024
Verified Purchase
I’m someone with interest but very little prior background knowledge of data and analytics- and this book could not have been better for me.

It was a fantastic and well written (easy to understand) guide and great way to learn the fundamentals, build a data literacy foundation and also get me motivated about learning more. I loved the analogies and real world examples.
One person found this helpful
Helpful
 Report
John. M
4.0 out of 5 stars good book
Reviewed in the United States on July 5, 2021
Verified Purchase
it's easy to read and helpful
One person found this helpful
Helpful
 Report
GlassMom
5.0 out of 5 stars Great read for everyone...even those with years of experience!
Reviewed in the United States on November 10, 2022
Verified Purchase
This book is literally a must have for both data professionals and business leaders. There is a very real gap between knowing that you have data and knowing what to do with it. This book walks you through the foundational principals of beginning to bridge that gap. Jordan Morrow doesn't present a in-depth technical analysis of data here. Rather, he offers readers a chance to reflect on the building blocs for a successful approach to engaging stakeholders at every level of the process. Even if you've been in the field of data for years, this book offers insight into spaces where you may be able to improve outcomes with simple mindset adjustments. Approach matters, and this book holds key insights into firming up a strategic approach that will deliver results. Highly recommend picking this one up today!
One person found this helpful
Helpful
 Report
Lukas
5.0 out of 5 stars How to Make Sense of the Data
Reviewed in the United States on June 10, 2021
Verified Purchase
This book should be required reading in school as the amount of data being produced continues to grow exponentially. Jordan Morrow takes you through a primer on data where the reader does not have to be a data scientist to consume and understand. In order to be successful with data literacy everyone needs to be curious about data, use their creativity, and finally apply critical thinking skills.

Jordan provides excellent examples of the four levels of analytics.

· Descriptive

· Diagnostic

· Predictive

· Prescriptive

From there you will get an overview of the data literacy journey and the four characteristics of data literacy.

· Reading Data

· Working with Data

· Analyzing Data

· Communicating with Data

Making sense of data is not something we can simply hand off to a data scientist or statistician. We all must become data literate and communicate using data in all aspects of our lives. Grab a copy of this book today and begin (or continue) your data literacy journey.
Customer image
Lukas
5.0 out of 5 stars How to Make Sense of the Data
Reviewed in the United States on June 10, 2021
This book should be required reading in school as the amount of data being produced continues to grow exponentially. Jordan Morrow takes you through a primer on data where the reader does not have to be a data scientist to consume and understand. In order to be successful with data literacy everyone needs to be curious about data, use their creativity, and finally apply critical thinking skills.

Jordan provides excellent examples of the four levels of analytics.

· Descriptive

· Diagnostic

· Predictive

· Prescriptive

From there you will get an overview of the data literacy journey and the four characteristics of data literacy.

· Reading Data

· Working with Data

· Analyzing Data

· Communicating with Data

Making sense of data is not something we can simply hand off to a data scientist or statistician. We all must become data literate and communicate using data in all aspects of our lives. Grab a copy of this book today and begin (or continue) your data literacy journey.
Images in this review
Customer image
Customer image
3 people found this helpful
Helpful
 Report
Christine Doty
2.0 out of 5 stars Eyeroll
Reviewed in the United States on April 24, 2024
Verified Purchase
Data literacy ….its what we all do on a daily basis. But yet somehow this person is putting an “expensive” name on a concept that is basically an individuals ability to communicate and comprehend what they are reading or analyzing.
Helpful
 Report
K
5.0 out of 5 stars Accessible and Encouraging Introduction to Data Literacy
Reviewed in the United States on June 6, 2021
Verified Purchase
This book highlights why everyone needs to be data literate in today's world, and also offers useful frameworks for thinking about the concepts related to data literacy (e.g. descriptive, diagnostic, predictive, and prescriptive levels). It is relatable to those who work in office environments and does its best to bring the reader along on the journey, rather than get overly complex. It's written in a conversational style that makes it appropriate for beginner or intermediate users of data. If you want more depth, you'll have to do more research on some of the concepts and case studies. The encouraging tone makes for a quick and satisfying read. Aside from some copyediting issues that could be addressed, it's a good contribution to the growing world of data literacy. I've recommended it to several people already and will continue to do so over the coming years.
One person found this helpful
Helpful
 Report
GN
2.0 out of 5 stars Damaged New Book
Reviewed in the United States on January 15, 2024
Verified Purchase
The product was classified as "New," but upon arrival, the book was damaged from the spinal cord all the way to the inside, with bent pages and even some that have footprints on them. The back of the text was also bent straight down the middle. I would not recommend anyone to purchase it unless direly needed for something.
Helpful
 Report
Glenn
5.0 out of 5 stars Data skills are the future - this book will help.
Reviewed in the United States on April 14, 2021
Verified Purchase
As a learning professional, this book is clearly designed to truly help readers (learners) understand the basics of data literacy, why it is such a critical skill to have, and how to continue to grow your skillset. Notably, it does this without making the assumption you are a data scientist or statistician. It is written for everyone. Upskilling is a priority for every company today, and the ability to read, analyze, and communicate with data is vital to success in virtually every position, in every industry, today. This book should be the basis for every company's effort to introduce data literacy, but also is incredibly valuable for any individual wanting to become more data literate on their own. I personally have already recommended this book to more than a dozen people, and would recommend it to anyone - beginner or advanced - reading this review.
One person found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Riparic
5.0 out of 5 stars O "caminho suave" para Alfabetização de Dados
Reviewed in Brazil on August 20, 2021
Verified Purchase
Quer se alfabetizar em dados? No mundo de hoje, assim como aprendemos outro idioma, temos de falar a língua dos dados. Cada vez se torna mais importante ler, interpretar e argumentar com os dados para podermos tomar a decisão correta. Esse livro do Jordan Morrow, é um excelente inicio para essa jornada. Recomendo!
One person found this helpful
 Report
FM
5.0 out of 5 stars Must have!
Reviewed in Germany on January 29, 2023
Verified Purchase
This book is a must have for everyone! Showing with nice examples where the world and every single person in it is standing regarding data!
Report
Charley
5.0 out of 5 stars Excellent book
Reviewed in France on September 24, 2021
Verified Purchase
Excellent book giving you all the topics that needs to be tackled in order to be a data literate company.
Report
Dave
5.0 out of 5 stars Great book, must read if you are interested in data literacy
Reviewed in the United Kingdom on March 6, 2021
Verified Purchase
A must read for anyone undertaking a Data Literacy journey.
Report
desifilms
4.0 out of 5 stars Informative and example led book
Reviewed in the United Kingdom on March 25, 2021
Verified Purchase
Well researched book, informative, lots of examples, easy reading style. A little repetitive at times. Overall good book for foundation or research and learning
Report
Report an issue

Does this item contain inappropriate content?
Report
Do you believe that this item violates a copyright?
Report
Does this item contain quality or formatting issues?
Report