Buy new:
-86% $40.95
FREE delivery May 13 - 14
Ships from: A Book Corner
Sold by: A Book Corner
$40.95 with 86 percent savings
List Price: $289.95

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
FREE delivery May 13 - 14. Details
Only 1 left in stock - order soon.
$$40.95 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$40.95
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
A Book Corner
Ships from
A Book Corner
Sold by
A Book Corner
Sold by
A Book Corner
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. You may receive a partial or no refund on used, damaged or materially different returns.
Read full return policy
Returns
Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt. You may receive a partial or no refund on used, damaged or materially different returns.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$21.91
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Saturday, May 11 on orders shipped by Amazon over $35
Or fastest delivery Thursday, May 9. Order within 20 hrs 45 mins
Only 2 left in stock - order soon.
$$40.95 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$40.95
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Amazon book clubs early access
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Explore Amazon Book Clubs
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Consumer Behavior 2nd Edition

by Frank Kardes (Author), Maria Cronley (Author), Thomas Cline (Author)
4.3 4.3 out of 5 stars 52 ratings
See all formats and editions
Save 15% at checkout Shop items
{"desktop_buybox_group_1":[{"displayPrice":"$40.95","priceAmount":40.95,"currencySymbol":"$","integerValue":"40","decimalSeparator":".","fractionalValue":"95","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"yS1yyTMb1N3dkulYY4bu26dypdel1EcNWq9J%2FVDzGIb2qZaJqIjEJmuMI4l0CuX8eneNufRY5ECmfhOrif6gly4UVsTGxS9mIrDZqaDYa%2B7M97KdAF3oY9ny2GmMtazsnZE5rn%2B4EsjCNTvhtkFlcI%2Bnw%2BkeHvSNb7w1NNBrnqLJPu5zBGHkPQ%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$21.91","priceAmount":21.91,"currencySymbol":"$","integerValue":"21","decimalSeparator":".","fractionalValue":"91","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"yS1yyTMb1N3dkulYY4bu26dypdel1EcNZL5mjqP8OjP3M8uyKDzWUgc6NGGk2x55e0bDYm0j9TVY1yLRPbriUu2AydL%2BctReACSRaD%2FSs6k%2BFm74nScOsrv02jh4uFTMZ0hpEoFnG0H9oHEnRTC265jk9aN0OqKbkDhTY6xzeRLWoolUnX%2BUwwFByjFQ5uzJ","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
Previous page
  1. ISBN-10
    1133587674
  2. ISBN-13
    978-1133587675
  3. Edition
    2nd
  4. Publisher
    Cengage Learning
  5. Publication date
    January 1, 2014
  6. Language
    English
  7. Dimensions
    9 x 1 x 10 inches
  8. Print length
    576 pages
  9. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Frequently bought together

Consumer Behavior
$40.95
Get it May 13 - 14
Only 1 left in stock - order soon.
Ships from and sold by A Book Corner.
+
Social Media Marketing: A Strategic Approach
$52.75
Get it May 13 - 15
Only 5 left in stock - order soon.
Ships from and sold by Basi6 International.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
One of these items ships sooner than the other.
Show details Hide details
Choose items to buy together.

From the Publisher

Spend less on your course materials with a subscription to Cengage Unlimited.

Cengage Unlimited,Unlimited,Cengage,Subscription,Digital,On Demand,ebook,MindTap,WebAssign,OpenNow

OWLv2,iLrn,CengageNOWv2,OpenNow,Textbook Subscription,online textbook,test prep,study guide

flashcards,access code, 9780357700013,9780357700044,9780357700020,9780357700051,9780357700006

With Cengage Unlimited You Can

Get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester, no matter how many Cengage classes you take or materials you use.

Access All Your Cengage Online Platforms

This includes all your courses on faculty-assigned Cengage online platforms like MindTap, WebAssign, SAM, CengageNOWv2 and OWLv2.

All For Only One Price Per Semester

No matter how many Cengage access codes you need or online textbooks and study tools you use, the price of Cengage Unlimited stays the same.

9780357700037,9781337096553,9781337096584,9781337281102,9781337113939,9781337107990,9781305671164

With Cengage Unlimited you’ll get:

  • All your Cengage access codes for platforms like MindTap, WebAssign, CengageNowv2, SAM, and OWLv2
  • Access to the online version of your textbook + our full library
  • New study tools including online homework, flashcards, test prep and study guides
  • A career center where you can boost your job skills and explore career options
  • A lower-cost hardcopy textbook rental for eligible access codes, available within the 50 states

Editorial Reviews

Review

"I think it's the best on the market - especially at the graduate level."

"Kardes is a sound consumer behavior textbook that covers the most essential material."

About the Author

Frank R. Kardes is the Donald E. Weston Professor of Marketing at the College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, the Society for Experimental Social Psychology, and the Society for Personality and Social Psychology. His research focuses on omission neglect, consumer judgment and inference processes, persuasion and advertising, and consumer and managerial decision making. He has published in many leading scientific journals and is frequently invited to present his research at leading universities throughout the world�including Wharton, Yale, Cornell, Chicago, Northwestern, Michigan, the Australian Graduate School of Management, the London Business School, the Hong Kong University of Science and Technology, and INSEAD (France). Dr. Kardes was an Editor of the Journal of Consumer Psychology, Advances in Consumer Research, and the Handbook of Consumer Psychology, and was an Associate Editor of the Journal of Consumer Research and the Journal of Consumer Psychology. He is currently Co-Editor of Marketing Letters.

Maria Cronley is a professor of marketing in the Farmer School of Business at Miami University. Dr. Cronley joined Miami 2002 and teaches classes in consumer behavior, developing consumer insights, and customer acquisition. She received a B.S. in business from Bowling Green State University, and a Ph.D. in marketing, with a secondary specialization in social psychology, from the University of Cincinnati. Her primary research interests center on consumer judgment and decision processes, with specific emphasis in the areas of inference and selective information processing, persuasion, and practices related to health services marketing. She sits on the Editorial Review Board for the Journal of Consumer Psychology, and has published numerous articles in scholarly journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Advances in Consumer Research, Journal of Experimental Psychology: Applied, and the Journal of Public Policy and Marketing. She has also won more than two dozen awards and grants for her scholarship and teaching, including the Endres Associate Fellows Award for research, the James Robeson Faculty Research Excellence Award, and the Outstanding Professor Award at Miami University.

Thomas W. Cline is Professor of Marketing in the Alex G. McKenna School at Saint Vincent College, where he teaches courses in consumer behavior, marketing research, advertising and promotion, strategic marketing, and statistical methods. He is a recipient of the International Teaching Excellence Award from the Association of College Business Schools and Programs. Dr. Cline has twenty years experience as a marketing research consultant, specializing in surveys, experimental designs, and focus groups. He earned a Ph.D. at the University of Cincinnati and an MBA from the University of Virginia. Dr. Cline has published numerous articles in academic journals, including the Journal of Advertising, Journal of Consumer Psychology, and Journal of Economic Psychology, Psychology and Marketing, and Journal of Marketing Communications. Dr. Cline is widely cited in the popular press, including USA Today, Psychology Today, CBS News, The LA Times, MSNBC, and The Washington Times. Dr. Cline also serves as head coach for the men�s and women�s golf teams for Saint Vincent College, hosted at Arnold Palmer�s Latrobe Country Club in Latrobe, PA

Product details

  • Publisher ‏ : ‎ Cengage Learning; 2nd edition (January 1, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 576 pages
  • ISBN-10 ‏ : ‎ 1133587674
  • ISBN-13 ‏ : ‎ 978-1133587675
  • Item Weight ‏ : ‎ 2.38 pounds
  • Dimensions ‏ : ‎ 9 x 1 x 10 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 52 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
52 global ratings

Top reviews from the United States

Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United States on February 28, 2018
Verified Purchase
I needed it for class, never really use it though.
Helpful
 Report
Amazon Customer
5.0 out of 5 stars Great Book and Great Search Option
Reviewed in the United States on March 31, 2017
Verified Purchase
Fits my need and great search option within.
Helpful
 Report
Miranda
5.0 out of 5 stars Five Stars
Reviewed in the United States on June 4, 2015
Verified Purchase
great
Helpful
 Report
Lisa Mason
4.0 out of 5 stars Four Stars
Reviewed in the United States on January 30, 2015
Verified Purchase
Great quality for a great price!
Helpful
 Report
M.
2.0 out of 5 stars 2+2 = 4 -insert flowchart*- *information may not work in every market
Reviewed in the United States on May 1, 2018
Verified Purchase
Overly complicated to the point that I was left wondering if the authors had a word count goal they were trying to reach; most of these concepts do not require flow charting to understand. It was almost laughable at times.
Helpful
 Report