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Secrets of Power Negotiating, 25th Anniversary Edition Paperback – October 1, 2021

by Roger Dawson (Author)
4.5 4.5 out of 5 stars 99 ratings
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“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager

“I can’t believe it! Here’s a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read! Amazing!” —Og Mandino, author of The Greatest Salesman in the World

Roger Dawson changed the way business thinks about negotiating.

Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.
Discover all of Roger’s best tactics, including:
  • 20 surefire negotiating gambits
  • Listening to hidden meanings in conversation
  • What “powers” you have, such as situational, expertise, information, or charismatic
  • How to handle the different personalities you’ll encounter in negotiating
Read more Read less
Previous page
  1. Print length
    352 pages
  2. Language
    English
  3. Publisher
    Career Press
  4. Publication date
    October 1, 2021
  5. Dimensions
    6.25 x 1 x 9.25 inches
  6. ISBN-10
    1632651963
  7. ISBN-13
    978-1632651969
  8. See all details
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From the Publisher

Negotiating;Body Language;Credibility;Power;Negotiation;bargaining;persuasion;influence

Roger Dawson Changed the Way Businesses Thinks About Negotiating

It teaches you how to win at the negotiating table, but leaves the other person feeling that he or she won. I’ll teach you how to do this and do it in such a way that the other side permanently feels that they won. They don’t wake up the next morning thinking, “Now I know what that person did to me. Wait until I see her again.” No! They’ll be thinking what a great time they had negotiating with you and how they can’t wait to see you again. The ability to make others feel that they won is so important that I'd almost give you that as a definition of a Power Negotiator. Two people might enter a negotiation in which the circumstances were the same. Perhaps they’re buying or selling real estate or equipment. Both might conclude the negotiation at exactly the same terms, but the Power Negotiator leaves the table with the other person feeling that he or she won. - Roger Dawson

Negotiating;Body Language;Credibility;Power;Negotiation;bargaining;persuasion;influence

The skills you have learned will give you the power to command any business situation so that you can smoothly get the best deal for you and your company. Far more importantly, these skills will give you the power to manage conflict in your life. Starting now, there should never be a time when you lose control of a situation because of anger or frustration. - Roger Dawson

Negotiating;Body Language;Credibility;Power;Negotiation;bargaining;persuasion;influence

Editorial Reviews

About the Author

Roger Dawson is the founder of the Power Negotiation Institute and one of the country’s top experts on the art of negotiating―SUCCESS Magazine calls him “America’s premier business negotiator.” He has trained executives at some of the world’s largest companies, including General Foods, General Motors, IBM, and Harvard Medical School, and has conducted seminars around the world.

Product details

  • Publisher ‏ : ‎ Career Press; Anniversary edition (October 1, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1632651963
  • ISBN-13 ‏ : ‎ 978-1632651969
  • Item Weight ‏ : ‎ 0.035 ounces
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 99 ratings

About the author

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Roger Dawson

Roger Dawson

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Roger Dawson (La Habra Heights, CA) is one of the country's top experts on the art of negotiating. As a full-time speaker since 1982, he has trained executives, managers, and salespeople throughout the U.S., Canada, Asia and Australia. He is one of only a few professionals in the world to have been awarded both the CSP and CPAE by the National Speakers Association, their two highest awards. He was inducted into the Speakers Hall of Fame in 1991. He is the author of Secrets of Power Negotiating, Secrets of Power Negotiating for Salespeople and Secrets of Power Persuasion.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
99 global ratings

Top reviews from the United States

Tawanda
5.0 out of 5 stars Practical guide
Reviewed in the United States on July 19, 2023
Verified Purchase
This book gives a hand held approach to most scenarios that involve negotiations, with insights that are not intuitive, but make a lot sense after learning about them. The summaries at the end of each chapter make it easy to refer back in everyday usage. I enjoyed every bit.
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Bry
5.0 out of 5 stars Made lots of money using gambit learned from thus book
Reviewed in the United States on October 30, 2022
Verified Purchase
I first came across this book in an MBA negotiation class back in 2012 I think. Since then I have employed several gambits while negotiating in a purchasing role, and later, in sales. Over the years I have recommended this book to my purchasing and sales teams and have increased my own salary quite a lot by using techniques I learned from reading the book. I have owned several copies and different editions and will continue to recommend this book.
2 people found this helpful
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Gisela Dawson
5.0 out of 5 stars Information that's incredibly useful in life and business. And so easy to grasp. And fun to read.
Reviewed in the United States on October 24, 2021
Verified Purchase
My gosh, this info is something that's so easy to grasp and so incredibly useful in business and life situations. I actually wondered why I hadn't thought of these gambits myself. Has helped me get better rooms in hotels and upgraded seats in planes, discounts at places you would never think to get them, certainly made all my dealings with vendors and service people much more beneficial for me and gave me an edge over any negotiating situations in my tough competitive business (the film biz) and in every day life. What an outstanding book! Plus it's fun to read. Roger Dawson is witty and wry with a delightful sense of humor.
4 people found this helpful
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HHarb
5.0 out of 5 stars A great gift
Reviewed in the United States on June 29, 2022
This was a non stop read for me, I just sent this version to my partner after we made our first deal. I read this 4 years ago and have used multiple gambits in my last few years S a lawyer, leading to 100s of successful settlements and 10’s of millions in deals closed.
One person found this helpful
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Top reviews from other countries

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Diana Estefanos
2.0 out of 5 stars Very long
Reviewed in Canada on December 8, 2022
Verified Purchase
But good
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Michael Hanlon
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on March 22, 2024
Verified Purchase
Well worth a read!
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ALLANIC BRUNO
4.0 out of 5 stars Super livre
Reviewed in France on January 4, 2019
Verified Purchase
Super livre ! Je vous le recommande
La fin moins intéressante à un niveau debutant car il aborde les negociations internationales. Un peu cliché sur certains points.
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Xin Luo
5.0 out of 5 stars Good purchase
Reviewed in the United Kingdom on January 24, 2021
Verified Purchase
Great book
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Easy2shareu
5.0 out of 5 stars Best Book On Negotiation
Reviewed in India on June 1, 2020
Verified Purchase
One of the best book on negotiation I have ever read. I recommend everyone to read as the techniques used in this book is applicable in your day to day life.
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