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Nicely Said: Writing for the Web with Style and Purpose (Voices That Matter) 1st Edition

by Nicole Fenton (Author), Kate Lee (Author)
4.4 4.4 out of 5 stars 154 ratings
See all formats and editions
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A down-to-earth guide to writing clear and friendly content

Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.

Topics:
  • Write marketing copy, interface flows, blog posts, legal policies, and emails
  • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
  • Find your voice and adapt your tone for the situation
  • Build trust and fostering relationships with readers
  • Make a simple style guide
Previous page
  1. ISBN-10
    0321988191
  2. ISBN-13
    978-0321988195
  3. Edition
    1st
  4. Publisher
    New Riders
  5. Publication date
    June 4, 2014
  6. Part of series
    Voices That Matter
  7. Language
    English
  8. Dimensions
    7.13 x 0.4 x 9 inches
  9. Print length
    192 pages
  10. See all details
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Editorial Reviews

Review

"Writing is a skill that will hugely benefit anyone's career, and luckily, it's a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you're trying to reach. Whether you're a professional or just getting started, you'll find a ton to steal from here."--Austin Kleon, author of Steal Like An Artist and Show Your Work!

"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."--Erin Kissane, author of The Elements of Content Strategy

"Nicole and Kate have written a user experience manual for words. Not only will Nicely Said make you a better writer, but more importantly, it'll make your users better readers."--Craig Mod, cofounder of Hi

"Nicely Said is the best book I've read on the art and craft of writing. It's clear, concise, timely, and compelling--in other words, exactly the kind of content the authors teach you to create."--Kristina Halvorson, coauthor of Content Strategy for the Web

About the Author

Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.

Product details

  • Publisher ‏ : ‎ New Riders; 1st edition (June 4, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 0321988191
  • ISBN-13 ‏ : ‎ 978-0321988195
  • Item Weight ‏ : ‎ 12.7 ounces
  • Dimensions ‏ : ‎ 7.13 x 0.4 x 9 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 154 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.
Previous page
  1. Kate Kiefer Lee

    Kate Kiefer Lee

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes, A List Apart, and Design*Sponge, and she speaks about web content around the world. She teaches people how to write like they talk. Kate lives in Atlanta with her giant dog and average-sized husband.

    See more on the author's page
  2. Nicole Fenton

    Nicole Fenton

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Nicole Fenton is an independent editor, writer, and content strategist in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.

    See more on the author's page
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Customer reviews

4.4 out of 5 stars
4.4 out of 5
154 global ratings

Top reviews from the United States

Joe
5.0 out of 5 stars There needs to be more books like this.
Reviewed in the United States on September 22, 2014
Verified Purchase
This book is beautiful, clear and refreshing. One of the things I really appreciate is the small illustrations throughout the book that allow the mind to rest while absorbing their concepts. I appreciate the background of both of the authors and how one works freelance and so has exposure to lots of businesses, while the other works for MailChimp and understands working inside of a larger innovative company.

The web moves so fast that it's hard to keep up with the latest designs and best practices. From what I've seen, the majority of the most current best practices are in blog posts, and some are in books from A List Apart and Smashing Magazine - but there's not enough out there. I couldn't find any design books on flat web design updated for 2014, but scores of blog posts. What makes this book stand out is that it's current, written by professionals, concise and easy to grasp the concepts, and just beautiful through and through. I hope the authors continue to write and can inspire designers in their field to create books like this.
10 people found this helpful
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Kelley
4.0 out of 5 stars An easy read
Reviewed in the United States on August 8, 2021
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Practical common sense tips. Timeless
One person found this helpful
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Eliana
5.0 out of 5 stars A must read!
Reviewed in the United States on December 26, 2021
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Judith has been in this field for a long time- she has an important message to share with all her readers. You'll no doubt take away a valuable message that speaks to you.
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DH
5.0 out of 5 stars Beautifully written and incredibly helpful
Reviewed in the United States on June 26, 2014
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I'm a designer who has always wished to be a better writer. I've read tons of blog posts, half-read academic-writerly books that made me feel like I wasn't paying enough attention in college, and purchased in earnest how-to's that serve mostly as dust curation tools for my shelf. Nothing has ever really stuck.

This is the first book on writing I've read that is practical, approachable, and project oriented. I was able to understand processes that make going about writing less intimidating and more clear. I think most importantly it's given me structured ways to approach what I write and think about what I'm communicating. Nicole and Kate have written a great book that is immensely helpful and fun to read. Thank you!
27 people found this helpful
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Michael J. Metts
5.0 out of 5 stars Holistic and practical
Reviewed in the United States on January 13, 2015
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Writing for websites and software is my job, and if you're looking to get better at that kind of thing, Nicely Said is the best resource I'm aware of. What I like most about this book is that it focuses on an area of web writing that gets very little attention: the process. Fenton and Lee walk the reader through a hypothetical web project from start to finish, and even experienced writers will learn a lot from the techniques they employ. This book teaches you how to write better web copy, but it also teaches you the research, planning, and communication skills that are vital in this field.
3 people found this helpful
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Mark La Riviere
4.0 out of 5 stars Nicely Said is Well Put...
Reviewed in the United States on July 26, 2014
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Nicely said is nicely written. Smart, thorough, and up-to-date advice on how and when to communicate when using text in almost any situation on the web.
2 people found this helpful
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Lumpy
5.0 out of 5 stars Anyone working in customer communications should read this
Reviewed in the United States on March 20, 2018
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I have recommended this book to many people throughout my company who deal with customer communications. This book articulates all the stuff that good writers do instinctually so that everyone can understand what best practices are for different kinds of communication. Highly recommended.
One person found this helpful
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HistoryWords
3.0 out of 5 stars Bland; better for newbies
Reviewed in the United States on September 26, 2014
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Best sections deal with web-specific items like radio buttons and call-to-action copy. Overall this book offers little advice on style, and it certainly doesn't model it. (For that, you need one of Roy Peter Clark's many excellent books.) "Nicely Said" may be more useful to people who have little facility with writing. Experienced writers will not find much that opens their eyes. I bought it hoping for new material to use in Business Writing classes that I conduct for staff at a university, but did not find anything new to draw upon.
5 people found this helpful
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Top reviews from other countries

chaudlamouette
1.0 out of 5 stars The book was grubby and disheveled
Reviewed in France on February 27, 2019
Verified Purchase
I don't know where the book was stored ( I think I'd rather not find out tbh), but it was absolutely filthy upon arrival, smudge marks everywhere. If I wanted "used" I would have bought used. Unacceptable considering the cost of the book. This book is for my company, it reflects badly on me and on you as a distributor. No offense intended to the authors who have nothing to do with this.
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chaudlamouette
1.0 out of 5 stars The book was grubby and disheveled
Reviewed in France on February 27, 2019
I don't know where the book was stored ( I think I'd rather not find out tbh), but it was absolutely filthy upon arrival, smudge marks everywhere. If I wanted "used" I would have bought used. Unacceptable considering the cost of the book. This book is for my company, it reflects badly on me and on you as a distributor. No offense intended to the authors who have nothing to do with this.
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Marie
5.0 out of 5 stars Fantastic
Reviewed in Germany on June 9, 2015
Verified Purchase
I learned a lot from this book. The authors thought of every little detail. I'll have it as a further reference. There's so much packed inside.
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Beth Aitman
5.0 out of 5 stars Straightforward, practical guide to improving your writing
Reviewed in the United Kingdom on February 5, 2015
Verified Purchase
I'd highly recommend Nicely Said. It's excellent for people new to writing for the web, but there's plenty in there for experienced writers too.

The book's full of practical examples and exercises, which makes it really useful. The general guidelines on writing simply and clearly are great. I also really liked the sections on working out the voice you want to write with, and on choosing an appropriate tone.

It's also, unsurprisingly, very well written: straightforward, clear, and friendly.
4 people found this helpful
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Saurabh
4.0 out of 5 stars Nice Book
Reviewed in India on September 27, 2014
Verified Purchase
Information design seems like common sense. However, it becomes increasingly difficult to write using common sense when a product spans tens of screens with hundreds of text elements. The book is helpful for learning how to approach information design in an organised manner to create a consistent and deliberate experience for the users.

I would give it 5 stars if it contained references to empirical research, similar to how books on interaction design refer to HCI papers.

The paper used for this book's cover feels really nice to touch. It makes it delightful to hold the book in your hands while reading.
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Mrs. Michelle Weston
1.0 out of 5 stars Damaged cover
Reviewed in the United Kingdom on December 15, 2021
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This was bought as a present, but the book arrived with the cover clearly damaged. It looks like the book has been folded in half. Very disappointed.
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Mrs. Michelle Weston
1.0 out of 5 stars Damaged cover
Reviewed in the United Kingdom on December 15, 2021
This was bought as a present, but the book arrived with the cover clearly damaged. It looks like the book has been folded in half. Very disappointed.
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