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A Whole New Mind: Why Right-Brainers Will Rule the Future Paperback – Illustrated, March 7, 2006
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An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.
Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
- Print length304 pages
- LanguageEnglish
- PublisherRiverhead Books
- Publication dateMarch 7, 2006
- Dimensions6 x 0.6 x 9 inches
- ISBN-109781594481710
- ISBN-13978-1594481710
- Lexile measure1150L
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Editorial Reviews
Review
"An audacious and powerful work."-- Miami Herald
"Profound."-- Booklist
"Thought-provoking."-- International Herald Tribune
"For those wishing to give their own creative muscles a workout, the book is full of exercises and resources."-- Harvard Business Review
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
PRAISE FOR
A Whole New Mind
“This book is a miracle. On the one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days ahead—how the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world. Then, Dan Pink provides an equally original and profound and practical guidebook for survival—and joy—in this topsy-turvy environment. I was moved and disturbed and exhilarated all at once. A few years ago, Peter Drucker wondered whether the modern economy would ever find its Copernicus. With this remarkable book, we just may have discovered our Copernicus for the brave new age that’s accelerating into being.”
—Tom Peters
“[Pink’s] ideas and approaches are wise, compassionate, and supportive of a variety of personal and professional endeavors. It’s a pleasant and surprisingly entertaining little trip as he explores the workings of the brain, celebrates the proliferation and democratization of Target’s designer products, and learns to draw and play games, all as a means of illustrating ways we can think and live in a better, more meaningful and productive manner. What surprised me about this book is how Pink realized that to empower individuals, it’s necessary to really understand and act upon the powerful socioeconomic forces that shape the world economy. Unlike many of the recent xenophobic screeds that rail against the evils of outsourcing, Pink has figured out several paths that individuals and society can pursue that play to our strengths. So if Pink is correct, we’re almost there. All it may take is for individuals and institutions to recognize this reality by using the tools we already possess. And that may well require A Whole New Mind.”
—The Miami Herald.
“Since Pink’s…Free Agent Nation has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.”
—Publishers Weekly
“A breezy, good-humored read…For those wishing to give their own creative muscles a workout, the book is full of exercises and resources.”
—Harvard Business Review
“Former White House speechwriter Daniel H. Pink, an informed and insightful commentator on social, economic, and cultural trends, has questioned the conventional wisdom from which most Americans draw their thinking on the way the world works. The author of this well-researched and delightfully well-written treatise delivers that assertion after transporting the reader through a consciousness-awakening examination of how the information age, characterized predominantly by L-Directed (left brain) Thinking is being superseded by an age of high concept and touch, which brings R-Directed (right brain) Thinking more into play. The L-Directed Thinking is particularly in evidence in the guidance he provides to readers in what to read, where to go, and what to do to learn how to more fully engage their right hemispheres.”
—Fort Worth Star-Telegram
“Will give you a new way to look at your work, your talent, your future.”
—Worthwhile
“Read this book. Even more important, give this book to your children.”
—Alan Webber, founding editor of Fast Company
“‘Abundance, Asia, and automation.’ Try saying that phrase five times quickly, because if you don’t take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, bestselling author of Free Agent Nation and also former chief speechwriter for former vice president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, websites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world.”
—Booklist
A WHOLE NEW MIND
WHY RIGHT-BRAINERS WILL RULE THE FUTURE
Daniel H. Pink
RIVERHEAD BOOKS
New York
Introduction
PART ONE
The Conceptual Age
One Right Brain Rising
Two Abundance, Asia, and Automation
Three High Concept, High Touch
PART TWO
The Six Senses
Introducing the Six Senses
Four Design
Five Story
Six Symphony
Seven Empathy
Eight Play
Nine Meaning
Afterword
Notes
Acknowledgments
Index
“I have known strong minds, with imposing, undoubting, Cobbett-like manners; but I have never met a great mind of this sort. The truth is, a great mind must be androgynous.”
—SAMUEL TAYLOR COLERIDGE
INTRODUCTION
The last few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.
This book describes a seismic—though as yet undetected—shift now under way in much of the advanced world. We are moving from an economy and a society built on the logical, linear, computerlike capabilities of the Information Age to an economy and a society built on the inventive, empathic, big-picture capabilities of what’s rising in its place, the Conceptual Age. A Whole New Mind is for anyone who wants to survive and thrive in this emerging world—people uneasy in their careers or dissatisfied with their lives, entrepreneurs and business leaders eager to stay ahead of the next wave, parents who want to equip their children for the future, and the legions of emotionally astute and creatively adroit people whose distinctive abilities the Information Age has often overlooked and undervalued.
In this book, you will learn the six essential aptitudes—what I call “the six senses”—on which professional success and personal satisfaction increasingly will depend. Design. Story. Symphony. Empathy. Play. Meaning. These are fundamentally human abilities that everyone can master—and helping you do that is my goal.
A CHANGE of such magnitude is complex. But the argument at the heart of this book is simple. For nearly a century, Western society in general, and American society in particular, has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical. Ours has been the age of the “knowledge worker,” the well-educated manipulator of information and deployer of expertise. But that is changing. Thanks to an array of forces—material abundance that is deepening our nonmaterial yearnings, globalization that is shipping white-collar work overseas, and powerful technologies that are eliminating certain kinds of work altogether—we are entering a new age. It is an age animated by a different form of thinking and a new approach to life—one that prizes aptitudes that I call “high concept” and “high touch.”1 High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new. High touch involves the ability to empathize with others, to understand the subtleties of human interaction, to find joy in one’s self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning.
As it happens, there’s something that encapsulates the change I’m describing—and it’s right inside your head. Our brains are divided into two hemispheres. The left hemisphere is sequential, logical, and analytical. The right hemisphere is nonlinear, intuitive, and holistic. These distinctions have often been caricatured. And, of course, we enlist both halves of our brains for even the simplest tasks. But the well-established differences between the two hemispheres of the brain yield a powerful metaphor for interpreting our present and guiding our future. Today, the defining skills of the previous era—the “left brain” capabilities that powered the Information Age—are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous—the “right-brain” qualities of inventiveness, empathy, joyfulness, and meaning—increasingly will determine who flourishes and who flounders. For individuals, families, and organizations, professional success and personal fulfillment now require a whole new mind.
A FEW WORDS about the organization of this book. Perhaps not surprisingly, A Whole New Mind is itself high concept and high touch. Part One—the Conceptual Age—lays out the broad animating idea. Chapter 1 provides an overview of the key differences between our left and right hemispheres and explains why the structure of our brains offers such a powerful metaphor for the contours of our times. In Chapter 2, I make a resolutely hardheaded case, designed to appeal to the most left-brained among you, for why three huge social and economic forces—Abundance, Asia, and Automation—are nudging us into the Conceptual Age. Chapter 3 explains high concept and high touch and illustrates why people who master these abilities will set the tempo of modern life.
Part Two—the Six Senses—is high touch. It covers the six essential abilities you’ll need to make your way across this emerging landscape. Design. Story. Symphony. Empathy. Play. Meaning. I devote one chapter to each of these six senses, describing how it is being put to use in business and everyday life. Then, at the end of each of these chapters, marked off by shaded pages, is a Portfolio—a collection of tools, exercises, and further reading culled from my research and travels that can help you surface and sharpen that sense.
In the course of the nine chapters of this book, we’ll cover a lot of ground. We’ll visit a laughter club in Bombay, tour an inner-city American high school devoted to design, and learn how to detect an insincere smile anywhere in the world. But we need to start our journey in the brain itself—to learn how it works before we learn how to work it. So the place to begin is the National Institutes of Health in Bethesda, Maryland, where I’m strapped down, flat on my back, and stuffed inside a garage-size machine that is pulsing electromagnetic waves through my skull.
PART ONE
The Conceptual Age
One
RIGHT BRAIN RISING
The first thing they do is attach electrodes to my fingers to see how much I sweat. If my mind attempts deception, my perspiration will rat me out. Then they lead me to the stretcher. It’s swaddled in crinkly blue paper, the kind that rustles under your legs when you climb onto a doctor’s examination table. I lie down, the back of my head resting in the recessed portion of the stretcher. Over my face, they swing a cagelike mask similar to the one used to muzzle Hannibal Lecter. I squirm. Big mistake. A technician reaches for a roll of thick adhesive. “You can’t move,” she says. “We’re going to need to tape your head down.”
Outside this gargantuan government building, a light May rain is falling. Inside—smack in the center of a chilly room in the subbasement—I’m getting my brain scanned.
I’ve lived with my brain for forty years now, but I’ve never actually seen it. I’ve looked at drawings and images of other people’s brains. But I don’t have a clue as to what my own brain looks like or how it works. Now’s my chance.
For a while now, I’ve been wondering what direction our lives will take in these outsourced, automated, upside-down times—and I’ve begun to suspect that the clues might be found in the way the brain is organized. So I’ve volunteered to be part of the control group—what researchers call “healthy volunteers”—for a project at the National Institute of Mental Health, outside Washington, D.C. The study involves capturing images of brains at rest and at work, which means I’ll soon get to see the organ that’s been leading me around these past four decades—and, in the process, perhaps gain a clearer view of how all of us will navigate the future.
The stretcher I’m on juts from the middle of a GE Signa 3T, one of the world’s most advanced magnetic resonance imaging (MRI) machines. This $2.5 million baby uses a powerful magnetic field to generate high-quality images of the inside of the human body. It’s a huge piece of equipment, spanning nearly eight feet on each side and weighing more than 35,000 pounds.
At the center of the machine is a circular opening, about two feet in diameter. The technicians slide my stretcher through the opening and into the hollowed-out core that forms the belly of this beast. With my arms pinned by my side and the ceiling about two inches above my nose, I feel like I’ve been crammed into a torpedo tube and forgotten.
TCHKK! TCHKK! TCHKK! goes the machine. TCHKK! TCHKK! TCHKK! It sounds and feels like I’m wearing a helmet that somebody is tapping from the outside. Then I hear a vibrating ZZZHHHH! followed by silence, followed by another ZZZHHHH! and then more silence.
After a half hour, they’ve got a picture of my brain. To my slight dismay, it looks pretty much like every other brain I’ve seen in textbooks. Running down the center is a thin vertical ridge that cleaves the brain into two seemingly equal sections. This feature is so prominent that it’s the first thing a neurologist notes when he inspects the images of my oh-so-unexceptional brain. “[The] cerebral hemispheres,” he reports, “are grossly symmetric.” That is, the three-pound clump inside my skull, like the three-pound clump inside yours, is divided into two connected halves. One half is called the left hemisphere, the other the right hemisphere. The two halves look the same, but in form and function they are quite different, as the next phase of my stint as a neurological guinea pig was about to demonstrate.
That initial brain scan was like sitting for a portrait. I reclined, my brain posed, and the machine painted the picture. While science can learn a great deal from these brain portraits, a newer technique—called functional magnetic resonance imaging (fMRI)—can capture pictures of the brain in action. Researchers ask subjects to do something inside the machine—hum a tune, listen to a joke, solve a puzzle—and then track the parts of the brain to which blood flows. What results is a picture of the brain spotted with colored blotches in the regions that were active—a satellite weather map showing where the brain clouds were gathering. This technique is revolutionizing science and medicine, yielding a deeper understanding of a range of human experience—from dyslexia in children to the mechanisms of Alzheimer’s disease to how parents respond to babies’ cries.
The technicians slide me back inside the high-tech Pringles can. This time, they’ve set up a periscopelike contraption that allows me to see a slide screen outside the machine. In my right hand is a small clicker, its cord attached to their computers. They’re about to put my brain to work—and provide me with a metaphor for what it will take to thrive in the twenty-first century.
My first task is simple. They display on the screen a black-and-white photo of a face fixed in an extreme expression. (A woman who looks as if Yao Ming just stepped on her toe. Or a fellow who apparently has just remembered that he left home without putting on pants.) Then they remove that face, and flash on the screen two photos of a different person. Using the buttons on my clicker, I’m supposed to indicate which of those two faces expresses the same emotion as the initial face.
For example, the researchers show me this face:
Then they remove it and show me these two faces:
I click the button on the right because the face on the right expresses the same emotion as the earlier face. The task, if you’ll pardon the expression, is a no-brainer.
When the facial matching exercise is over, we move to another test of perception. The researchers show me forty-eight color photos, one after another, in the manner of a slide show. I click the appropriate button to indicate whether the scene takes place indoors or outdoors. These photos occupy two extremes. Some are bizarre and disturbing; others are banal and inoffensive. The photos include a coffee mug sitting on a counter, several people brandishing guns, a toilet overflowing with waste, a lamp, and a few explosions.
For instance, the researchers display an image like this:*
So I click the button that indicates that this scene takes place inside. The task requires that I concentrate, but I don’t much strain. The exercise feels about the same as the previous one.
What happens inside my brain, however, tells a different story. When the brain scans appear on the computers, they show that when I looked at the grim facial expressions, the right side of my brain sprang into action and enlisted other parts of that hemisphere. When I looked at the scary scenes, my brain instead called in greater support from the left hemisphere.1 Of course, parts of both sides worked on each task. And I felt precisely the same during each exercise. But the fMRI clearly showed that for faces, my right hemisphere responded more than my left—and for gun-wielding bad guys and similar predicaments, my left hemisphere took the lead.
Why?
The Right (and Left) Stuff
Our brains are extraordinary. The typical brain consists of some 100 billion cells, each of which connects and communicates with up to 10,000 of its colleagues. Together they forge an elaborate network of some one quadrillion (1,000,000,000,000,000) connections that guides how we talk, eat, breathe, and move. James Watson, who won the Nobel Prize for helping discover DNA, described the human brain as “the most complex thing we have yet discovered in our universe.”2 (Woody Allen, meanwhile, called it “my second favorite organ.”)
Yet for all the brain’s complexity, its broad topography is simple and symmetrical. Scientists have long known that a neurological Mason-Dixon Line divides the brain into two regions. And until surprisingly recently, the scientific establishment considered the two regions separate but unequal. The left side, the theory went, was the crucial half, the half that made us human. The right side was subsidiary—the remnant, some argued, of an earlier stage of development. The left hemisphere was rational, analytic, and logical—everything we expect in a brain. The right hemisphere was mute, nonlinear, and instinctive—a vestige that nature had designed for a purpose that humans had outgrown.
As far back as the age of Hippocrates, physicians believed that the left side, the same side that housed the heart, was the essential half. And by the 1800s, scientists began to accumulate evidence to support that view. In the 1860s, French neurologist Paul Broca discovered that a portion of the left hemisphere controlled the ability to speak language. A decade later, a German neurologist named Carl Wernicke made a similar discovery about the ability to understand language. These discoveries helped produce a convenient and compelling syllogism. Language is what separates man from beast. Language resides on the left side of the brain. Therefore the left side of the brain is what makes us human.
This view prevailed for much of the next century—until a soft-spoken Caltech professor named Roger W. Sperry reshaped our understanding of our brains and ourselves. In the 1950s, Sperry studied patients who had epileptic seizures that had required removal of the corpus callosum, the thick bundle of some 300 million nerve fibers that connects the brain’s two hemispheres. In a set of experiments on these “split-brain” patients, Sperry discovered that the established view was flawed. Yes, our brains were divided into two halves. But as he put it, “The so-called subordinate or minor hemisphere, which we had formerly supposed to be illiterate and mentally retarded and thought by some authorities to not even be conscious, was found to be in fact the superior cerebral member when it came to performing certain kinds of mental tasks.” In other words, the right wasn’t inferior to the left. It was just different. “There appear to be two modes of thinking,” Sperry wrote, “represented rather separately in the left and right hemispheres, respectively.” The left hemisphere reasoned sequentially, excelled at analysis, and handled words. The right hemisphere reasoned holistically, recognized patterns, and interpreted emotions and nonverbal expressions. Human beings were literally of two minds.
This research helped earn Sperry a Nobel Prize in medicine, and forever altered the fields of psychology and neuroscience. When Sperry died in 1994, The New York Times memorialized him as the man who “overturned the prevailing orthodoxy that the left hemisphere was the dominant part of the brain.” He was the rare scientist, said the Times, whose “experiments passed into folklore.”3
Sperry, though, had some help transporting his ideas from the laboratory to the living room—in particular, a California State University art instructor named Betty Edwards. In 1979, Edwards published a wonderful book titled Drawing on the Right Side of the Brain. Edwards rejected the notion that some people just aren’t artistic. “Drawing is not really very difficult,” she said. “Seeing is the problem.”4 And the secret to seeing—really seeing—was quieting the bossy know-it-all left brain so the mellower right brain could do its magic. Although some accused Edwards of oversimplifying the science, her book became a bestseller and a staple of art classes. (We’ll learn about Edwards’s techniques in Chapter 6.)
Thanks to Sperry’s pioneering research, Edwards’s skillful popularization, and the advent of technologies like the fMRI that allow researchers to watch the brain in action, the right hemisphere today has achieved a measure of legitimacy. It’s real. It’s important. It helps make us human. No neuroscientist worth her PhD ever disputes that. Yet beyond the neuroscience labs and brain-imaging clinics, two misconceptions about the right side of the brain persist.
The Wrong Stuff
These two misconceptions are opposite in spirit but similar in silliness. The first considers the right brain a savior; the second considers it a saboteur.
Adherents of the savior view have climbed aboard the scientific evidence on the right hemisphere and raced from legitimacy to reverence. They believe that the right brain is the repository of all that is good and just and noble in the human condition. As neuroscientist Robert Ornstein puts it in The Right Mind, one of the better books on this subject:
Many popular writers have written that the right hemisphere is the key to expanding human thought, surviving trauma, healing autism, and more. It’s going to save us. It’s the seat of creativity, of the soul, and even great casserole ideas.5
Oh, my. Over the years, peddlers of the savior theory have tried to convince us of the virtues of right-brain cooking and right-brain dieting, right-brain investing and right-brain accounting, right-brain jogging and right-brain horseback riding—not to mention right-brain numerology, right-brain astrology, and right-brain lovemaking, the last of which may well lead to babies who’ll eventually achieve greatness by eating right-brain breakfast cereal, playing with right-brain blocks, and watching right-brain videos. These books, products, and seminars often contain a valid nugget or two—but in general they are positively foolish. Even worse, this cascade of baseless, New Age gobbledygook has often served to degrade, rather than enhance, public understanding of the right hemisphere’s singular outlook.
Partly in response to the tide of inane things that have been said about the right brain, a second, contrary bias has also taken hold. This view grudgingly acknowledges the right hemisphere’s legitimacy, but believes that emphasizing so-called right-brain thinking risks sabotaging the economic and social progress we’ve made by applying the force of logic to our lives. All that stuff that the right hemisphere does—interpreting emotional content, intuiting answers, perceiving things holistically—is lovely. But it’s a side dish to the main course of true intelligence. What distinguishes us from other animals is our ability to reason analytically. We are humans, hear us calculate. That’s what makes us unique. Anything else isn’t simply different; it’s less. And paying too much attention to those artsyfartsy, touchy-feely elements will eventually dumb us down and screw us up. “What it comes down to,” Sperry said shortly before he died, “is that modern society [still] discriminates against the right hemisphere.” Within the saboteur position is the residual belief that although the right side of our brains is real, it’s still somehow inferior.
Alas, the right hemisphere will neither save us nor sabotage us. The reality, as is so often the case with reality, is more nuanced.
The Real Stuff
The two hemispheres of our brains don’t operate as on-off switches—one powering down as soon as the other starts lighting up. Both halves play a role in nearly everything we do. “We can say that certain regions of the brain are more active than others when it comes to certain functions,” explains one medical primer, “but we can’t say those functions are confined to particular areas.”6 Still, neuroscientists agree that the two hemispheres take significantly different approaches to guiding our actions, understanding the world, and reacting to events. (And those differences, it turns out, offer considerable guidance for piloting our personal and professional lives.) With more than three decades of research on the brain’s hemispheres, it’s possible to distill the findings to four key differences.
1. The left hemisphere controls the right side of the body; the right hemisphere controls the left side of the body.
Product details
- ASIN : 1594481717
- Publisher : Riverhead Books; Reprint,Updated edition (March 7, 2006)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 9781594481710
- ISBN-13 : 978-1594481710
- Lexile measure : 1150L
- Item Weight : 2.31 pounds
- Dimensions : 6 x 0.6 x 9 inches
- Best Sellers Rank: #44,044 in Books (See Top 100 in Books)
- #45 in Popular Psychology Creativity & Genius
- #158 in Decision-Making & Problem Solving
- #1,127 in Success Self-Help
- Customer Reviews:
About the author
Daniel H. Pink is the #1 New York Times bestselling author of seven books -- including his latest, THE POWER OF REGRET: How Looking Backward Moves Us Forward. His books have sold millions of copies around the world, been translated into forty-two languages, and have won multiple awards. He lives with his family in Washington, DC.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book insightful and practical. They describe it as an easy read with straightforward prose and a simple understanding of the ideas. Readers appreciate the ability to relate and connect with people. The book explores creative ways to contribute and benefit from good design. They appreciate the high-touch storytelling and personal narratives that are easier to remember. Overall, customers find the perspective interesting and useful for business.
AI-generated from the text of customer reviews
Customers find the book insightful and practical. They appreciate the exercises and resources in the second section. The book answers many questions about business, providing a balanced education that provides better synthesis.
"...The book was very insightful in regard to my future because I am now more aware of skills that are truly important in a world of competitiveness and..." Read more
"...Games are a form of diversion and you can gain much in the relation of human interaction that a machine or computer can't...." Read more
"...studies showing that expressions and emotions have an inherent, universal meaning, explaining that across linguistic, geographic, and physical..." Read more
"...This is an easy book to read and answers a lot of questions around `whereto for business in the future'...." Read more
Customers find the book engaging and meaningful. They say it's a must-read for educators, business people, and entrepreneurs. The examples are helpful for them.
"...Right Brainers will Rule the Future" is probably one of the best non-fiction books that explains and clarifies the dramatic changes that the U.S...." Read more
"...Overall this book was a quick simple and humbling read. I see things that I need to develop on and change to evolve my right brain thinking process...." Read more
"...by Daniel H.Pink Published by Allen and Unwin This is an important book which describes a new emerging world of work which will require a..." Read more
"...So, all in all, the book is an ok read yet I wouldn't strongly recommend it and if you ask me what the book was about in a few years, I'll probably..." Read more
Customers find the book's prose straightforward and well-written. It provides a clear understanding of modern life and its challenges. Readers appreciate the author's narration and annotated glossary. They also appreciate the quick overview of neurophysiology at the beginning.
"...I also loved the fact that the book was written in a very "down-to-earth" style and I was able to relate to in a very practical manner...." Read more
"...Overall this book was a quick simple and humbling read. I see things that I need to develop on and change to evolve my right brain thinking process...." Read more
"...at the same time with someone you love; discovering a perfect piece of poetry; experiencing the deepest feelings of empathy."..." Read more
"...This is an easy book to read and answers a lot of questions around `whereto for business in the future'...." Read more
Customers find the book helpful for developing empathy and relating to others. They appreciate its integration of right-brain capabilities like creativity and intuition with left-brain principles like happiness and the pursuit of it. The book provides a clear understanding of opportunities and provides relevant insights into future society.
"...This skill uses emotional intelligence and it allows us to read facial expressions through R-directed thinking, just as Pink discovered by analyzing..." Read more
"...Empathy is a crucial criteria because this will avoid any chance for automation and keep the whole aspect of relationships alive with one..." Read more
"...by emotion," and, according to Pink, "the ability to encapsulate, contextualize, and emotionalize has become vastly more important in the Conceptual..." Read more
"...The book develops each of these senses. Developing interconnectedness and adding whole brain power at work is the message and I think it..." Read more
Customers enjoy the book's design. They find it creative and insightful, with a colorful and unique style. The book provides practical ways to apply the tenets and original views on design. Readers describe it as a great read for managers.
"...However, good design does more than just please the eye; it can also carry enormous weight on individual and international scales...." Read more
"...Design - "Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something the world..." Read more
"...Design, 2) Story, 3) Symphony, 4) Empathy, 5) Play, and 6) Meaning...." Read more
"...The book is a fascinating look at the way our brain functions, responds to events, triggers memories and pulls the pieces of situations into a..." Read more
Customers find the stories engaging and relatable. They appreciate the personal narratives as a way of finding deeper understanding. The book provides insights into meaning and play, with many aha moments. Readers describe it as narrative non-fiction written in a breezy, colloquial style.
"...The second high-touch sense is Story. Personal narratives have become urgently prevalent as a way of finding a deeper understanding and deeper..." Read more
"...Story is "context enriched by emotion," and, according to Pink, "the ability to encapsulate, contextualize, and emotionalize has become vastly more..." Read more
"...(each of about 30 pages) which explains the senses and gives stories and examples (in the typical journalistic style of writing)...." Read more
"...look at the way our brain functions, responds to events, triggers memories and pulls the pieces of situations into a coherent picture that we..." Read more
Customers find the book provides a different perspective on the world and future. They say it offers an optimistic view of major changes in the world today. The book is easy to understand but deep in its concepts, with a concept of the conceptual age.
"...quite a "recipe book" for success but rather a new and different way to look at the world...." Read more
"...this book acquired reading for the course actually made me look differently at the material...." Read more
"Vary convincing book that changes paradigmas! Invites to Look even deeper into the field...." Read more
"...Very clear in its concepts. Very easy to understand, but deep in its concepts." Read more
Customers have mixed opinions about the book's content. Some find it insightful and useful for everyday work, providing a new approach and strategy. However, others feel it lacks depth and intellectual rigor, with anecdotes and summary studies that seem unrelated. Overall, the book provides useful insights but lacks intellectual rigor and precise definitions.
"...Part business book, part futuring book and part self-help book, lays out an interesting premise in two parts...." Read more
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- Reviewed in the United States on December 13, 2012Daniel Pink's "A Whole New Mind: Why Right Brainers will Rule the Future" is probably one of the best non-fiction books that explains and clarifies the dramatic changes that the U.S. has recently witnessed in the 21st century and how these changes has an effect on our lives. He provides fascinating insights about how different parts of our brains are used for different types of tasks and he provides ideas of how to channel the usage of the various properties of our brain. He also discusses six innate senses which are of utmost importance in today's modern society and which need to be enhanced in order for one to survive the revolutionary transformation of our day and age.
Pink begins his book by describing a past experience when he participated as a volunteer in a research project at the National Institute of Mental Health. His contribution was volunteering to be part of a control group where his brain activity was scanned and observed by professionals through an MRI, Magnetic Resonance Imaging. While inside of the machine, Pink was asked to perform a few activities. In the first activity he was shown a picture of a woman with a face which displayed emotions of fear. Then, he was shown two pictures of a man displaying different emotions in each picture. He was assigned to compare the most similar picture to the previous one. With the second activity he was required to identify whether certain photographs were indoors or outdoors. After completing both tasks, he viewed the results of the scan with the neurologist, who showed him how the left hemisphere of his brain was more active while he was labeling a series of pictures as "indoors" or "outdoors" and how the right hemisphere of his brain was more active when he was asked to compare the faces which were most similar.
The brain's right and left hemispheres are dramatically different, perhaps even opposite, in their functions. The left side of the brain is, in a way, the computer-like section of our brains. It is analytical, rational and logical. When we read and write we are using the left side of our brains. This side involve dealing with the individual aspects or details of a whole in a manner of sequence. Thus, the "indoor/outdoor" task was accomplished through using the resources provided by the left hemisphere because concentrating on the details of the photo is of most importance in solving the problem. Sudoku puzzles and crisscross puzzles would mostly use the left side of the brain because they are solved by sequentially focussing on particular details, may they be numbers or words.
The right side of our brains, however, is what differentiates humans from robots and computers. The right side of our brain recognizes patterns, detects the way details interconnect to make a full and entire whole, it observes the bigger picture. This allows for the right side to interpret emotions and nonverbal expressions in an instant, without the need for sequence or analysis.
Pink summed up the right/left brain distinctions into four key points. The first is that "our brains are "contralateral"-each half of the brain controls the other half of the body" (Pink, 2005). This is true regarding which body part we move, such as turning the right foot uses the left hemisphere. However, it is also surprisingly true regarding the direction we are moving in, such as turning your head from right to left uses the right side. When you turn your head from right to left you are using you The second is that the sequential/simultaneous difference. The third point is the text/context difference and the fourth is the difference between seeing details and seeing the big picture.
Pink makes it profoundly clear throughout the book that the two hemispheres are equally important in everyday activities, both at home and at work. To illustrate this point, Pink describes a scenario in the "text/context" section where a spouse forgot to buy an essential ingredient for that night's dinner. "The other spouse grabs the car keys, curls a lip, glares at you, and hisses "I'm going to the store" (Pink, 2005). The left hemisphere interpreted the words in their literal meaning. This will merely teach you that your spouse has gone to the store. However, the right side of your brain will teach you that your spouse is pissed off at you. Both sides have equally contributed to your understanding of the situation.
The importance of both text and context in languages such as Hebrew and Arabic also illustrate the equality of the right and left hemispheres. These languages do not consist of any vowels. The reader must consider the lettering of words and their surrounding concepts and ideas in order to find out which vowel to use. Reading these languages entails the collaboration of both hemispheres since they require the reader to make sense of text and context. Thus, the language reads appropriately from right to left. As mentioned earlier, movements from the right to the left require the right side of our brain. This is amazingly perfect because these languages also require the brain's right-side understanding of context. English, on the other hand, mostly requires the analysis of text and is, therefore, appropriately read from left to right, using left-brain power.
Pink describes the present 21st century as an age which is transforming from The Informational Age to The Conceptual Age. To illustrate the differences between these ages, consider what aspects of humanity were most important for succeeding in these times. In The Industrial Age, for example, physical strength was probably the most important trait one could have because it was in that point in time where factories and assembly lines were born and in full use. People who were fluently knowledgeable and analytical were most likely to succeed in The Informational Age because education became more widespread and attainable to all. The left side of the brain was the main source of the success in that age. Jobs which require a primary focus on left-brain thinking, or L-Directed thinking, include lawyers, doctors, accountants, and so on. Society was very L-directed in their thinking and almost disregarded R-directed thinking. It is for this reason that the previous generation expected their children to become doctors and lawyers. However, the question remains: why is it quite likely that these parents were disappointed by their children turning them down and heading in a career direction opposing that which was laid out and prepared for them? Why is R-directed thinking becoming equally important in our lives as L-directed thinking? Why is it that "more Americans today work in arts, entertainment, and design than work as lawyers, accountants, and auditors" (Pink, 2005, pg. 55)? What are the causes behind the transformation between The Informational and Conceptual ages?
Pink's theory is based on three factors which detract from L-directed thinking which had always been considered the most and, in turn, attracts R-directed thinking: Abundance, Asia, and Automation. It is important to note that his theory by no means insists that L-directed thinking is being replaced by R-directed and high-touch thinking; rather his theory suggests that L-directed thinking is necessary but not sufficient. High-sense skills are now needed more than any time in history because of the three factors.
Asia refers to the fact that many L-directed jobs are now being transferred to people in other countries because of the salary pay is substantially cheaper. Forrester Research claims that "3.3 million white-collar jobs and $136 billion in wages will shift from the U.S. to low-cost countries like India, China, and Russia" (Pink, 2005, pg. 39). The factor of Automation is similar to Asia in the sense that U.S. jobs are being replaced. Only, Automation refers to the fact that technology and computers are replacing many U.S. jobs. Modern technology has made many tasks faster and cheaper to accomplish, inevitably replacing many L-directed jobs.
Pink describes six high-concept and high-touch senses which have become crucial in today's day and age of conceptualization. The factor of Abundance is directly correlated to the first of these senses: Design. The abundance of goods and services has skyrocketed in the past decade or two immensely and has practically provided us with an unlimited amount of selection and variety. This creates a very fierce struggle between those who compete in a given market or field of expertise because they are playing a game in which the term "survival of the fittest" determines who will be victorious and who will plummet into failure. Companies cannot produce goods which are merely sufficient in meeting customer satisfaction. They need to design products which are beautiful and significant. Pink describes Design as "utility enhanced by significance" (2005, pg.70). Studies show that cell phone consumers spend just as much money on decorative faceplates and ringtones as much as they spend on the phones themselves. Georgetown University found that when "students, teachers, and educational approaches remained the same, improving schools' physical environment could increase test scores as much as 11 percent" (Pink, 2005, pg.82).
The second high-touch sense is Story. Personal narratives have become urgently prevalent as a way of finding a deeper understanding and deeper meaning within ourselves and others. Marketing techniques have increasingly incorporated story narratives behind their products or services in order to convey a sense of meaning and purpose to the costumer. Story delivers an emotional impact which enhances the mere context of the facts. People remember things better if they are sugar-coated with an elegant story because it enriches the product with emotion and causes it to stand out from the rest. This is essential in today's age where there is a vast selection of practically anything on the market and people enjoy associating themselves with something that has meaning and significance, let alone sheer value. For example, wines have fancy narratives on their labels and major car insurance agencies compete with each other by trying to sell a better story in their advertisements (I personally love Gieko's gecko).
The third sense is called Symphony. This is the ability to put together the many pieces of a large picture and to gather seemingly unrelated details into a whole, rather than simply focusing on and analyzing the details which openly present themselves. A conductor of a symphony or a composer of a song collaborates many instruments, performers, notes, and musical ideas for the result of hearing a unified and harmonious sound. Managers and entrepreneurs highly rely on this ability because they are responsible for levels of productivity of systems which consist of and are based on many intricate relationships and interconnections. In fact, creativity is highly linked to this aptitude. As Pink puts it "sometimes the most powerful ideas come from simply combining two existing ideas nobody else ever thought to unite" (Pink, 2005, pg.137). Studies show that self-made millionaires are four times more likely to be dyslexic than the rest of the population. Dyslexic people have difficulty with L-directed thinking which allows people to reason and think with sequence and in a manner which focuses on details. The same way a blind person is forced to develop an increased sensitivity with hearing, the same is true with dyslexic people who lack L-directed thinking. They develop increases in their R-directed thinking in order to compensate for their dyslexia and, consequently, they become amazing pattern detectors and they begin seeing the intricate connections and relationships which many others cannot see. Pink quotes Sid Caesar who said "the guy who invented the wheel is an idiot. The guy who invented the other three, he was a genius" (Pink, 2005, pg. 142).
The fourth sense is called Empathy. Pink illustrates this skill by narrating a tiring and slow morning experience from the time he forced himself out of bed to the time he was at his desk at work drinking his third cup of coffee...and yawning. He describes how he yawns and then asks the reader "In the past minute, have you yawned?" It is said that yawning is contagious, however, this is true if the person has the capacity and aptitude of attuning oneself to another, to place oneself in the shoes of another, and feel what it is their feeling. This skill uses emotional intelligence and it allows us to read facial expressions through R-directed thinking, just as Pink discovered by analyzing which parts of his brain were most active after he had matched facial expressions in the MRI. The emotional and empathetic power of humans cannot be replicated by computers nor could they be handed to foreign employees in other countries. Clinton was criticized when he uttered the words "I feel your pain." These were words of emotion and critics considered him as not being presidential and manly enough to keep emotions out. Pink describes this point in time as the birth of the revolution.
The fifth sense is called Play. Pink describes this high-touch ability by contrasting Henry Ford's work/play philosophy and Southwest Airlines' mission statement. Henry Ford's stated "When we are at work we ought to be at work. When we are at play we ought to be at play. There is no use trying to mix the two." Ford lived in grim and serious times where R-directed was hardly relevant to succeeding. Southwest Airlines, one of the most stable and successful airline, stated that "People rarely succeed at anything unless they are having fun doing it." Video games have recently been increasingly popular, more popular than the movie industry. The typical American devotes 75 hours a year playing video games and Nintendo's Mario video game series has earned $7 billion over the course of their lifetime which is double the revenue of all the Star Wars movies combined. The sense of Play explains why Pop culture and entertainment has become an essential focus of today's society.
The sixth sense is called Meaning. The truth is that Pink uses Meaning as a way to summarize the motivation behind why the other senses have become integral to succeed in our lives. Many agencies and companies are incorporating a sense of spirit, spirituality and meaning into their everyday work. It is what motivates us into believing in a purpose greater than ourselves. This requires us to overlook our personal and monetary interests and, and focusing on our work for the sake of work itself and for the sake of its contribution to society. In the present day and age we are forced to focus on our high-touch senses in order to tap into a higher degree of meaningfulness and purpose.
As my lengthy review testifies, this book was probably the most enjoyable non-fiction book I have ever read. I practically agreed to every concept and theory and I have even theorized similar ideas in the past. I also loved the fact that the book was written in a very "down-to-earth" style and I was able to relate to in a very practical manner. The book was very insightful in regard to my future because I am now more aware of skills that are truly important in a world of competitiveness and abundance. The book showed me a whole new light into the world and into my life.
- Reviewed in the United States on November 1, 2010The book that has inspired me to pursue more of my Right Brain development is from Daniel Pink's, A Whole New Mind.
I read this book last month and it got me off of my butt and decided to develop my creative thought process. In this book he mentions how we have become this analytical or Abundance, Asia, and Automation society. Just as Peter Drucker says, "If it gets measured, it gets managed." And if we can manage it we can systematize it and then scale it to where we can outsource it at a cheaper cost. This is the land of the left brained analytical thinkers.
So how do we stop this outsourcing of work, jobs, and information? We need to develop our right brain thought processes or high concept, high touch. He explains this process into 6 stages of development: Design, Story, Symphony, Empathy, Play, Meaning.
Design
Look at the design of the Butterfly Election Ballot for the 2000 Bush v. Gore and tell me if it makes sense to you?
What if this was designed in a simpler, easier format? Our attentions spans are short, heck I'll be amazed if you've even read up until now, so we need to have simple easy to use functional items.
Story
Everyone loves a good story, that's why grandpa was always so great to be around because he always has such interesting stories. If you need a good template for story just look at mythologist Joseph Campbell and the Hero's Quest. This is the format used by cultures all over the world, don't believe me then look at The Lord of the rings, Chronicles of Narnia, Star Wars, The Matrix, even the stories of Buddha, Mohamed, and Jesus Christ.
Symphony
This word epitomizes everything it means. Think about when you here a song you like. It has a percussion for a beat, strings to keep in tune, a bass for those lower notes and thrown in there are some lyrics to compliment the beat. All these things come together and form a hit that we all bob our heads to. Same thing with life, if we are given lemons what do we do but make lemonade. In order to make lemonade you need to use all these different items and follow a recipe. So you need to go and make your own recipe.
Empathy
The ability to image yourself in someone else's shoes. Why is this important, because a machine can do that, and if it could we would all be useless. But this avoids automation because we can connect ourselves with those we associate with. Empathy is a crucial criteria because this will avoid any chance for automation and keep the whole aspect of relationships alive with one another.
Play
So playing video games will make you smart? When playing role playing games you are engaging your self in a role that in the future you may become familiar with and therefore know how to handle it. Games are a form of diversion and you can gain much in the relation of human interaction that a machine or computer can't. There was also these laughter clubs that came out of India that just exhumes joyfulness.
Think about it, what happens when you watch a funny show by yourself, do you laugh at every joke? What happens when you are around others that are laughing, do you join in too? Of Course you do. Joyfulness is a factor of play and we need to engage with those that are joyful.
Meaning
I think this word speaks for itself. We all need to have some sort of purpose or following in life, whether this be a spiritual purpose, a goal driven purpose, or just a change for the better purpose. We all need meaning in our lives and Viktor Frankl coined this phase well in his book, Man's Search for Meaning. Another great book that I will comment on at another time. We all need a purpose and we need time to spend in meditative thought to develop our minds and exercise our thoughts. We may have heard the old saying that an idle mind is a workshop for the devil. Meaning allows us to have a drive and ambition. What is your meaning in life?
Overall this book was a quick simple and humbling read. I see things that I need to develop on and change to evolve my right brain thinking process. I am glad I picked up this book and decided to read it, because it has helped to inspire and gotten me to develop my own site to let everyone who is willing to know that I as well am a man of meaning and purpose and I want to sow this to the world.
Top reviews from other countries
- DJReviewed in Germany on November 15, 2024
5.0 out of 5 stars best book!
one of the best books to read
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Alejandro Risueño RivasReviewed in Mexico on February 22, 2020
5.0 out of 5 stars Buen libro
Muy buen libro que muestra los cambios que están sucediendo en el mundo y las habilidades que se necesitan para ser competitivos. Totalmente de acuerdo con la tesis mostrada
- Carina LimardoReviewed in Spain on April 10, 2020
5.0 out of 5 stars Why this world needs new kind of people
I book this book because of Heidi Sawyer's book on highly Intuitive people.
I am still reading it. It's a masterpiece. He explains many things and suggests exercises to implement. BRILLIANT.
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AndreaReviewed in Italy on January 3, 2019
5.0 out of 5 stars Libro interessante
Libro interessante. Secondo. Me. Diventa Noioso dopo un po'.
- Student of KUADReviewed in France on October 16, 2018
5.0 out of 5 stars In the conceptual age, empathy and creativity are critically important !!!
This book is not only informative but also inspiring !!! The key message of this book is that in the conceptual age, the 21st century, empathy and creativity are critically important and that right-brain will be more important than left-brain In the 21st century. After I left this book I quickly made a decision to send an application form to a university of art & design and I am in the second year of spatial design course (correspondent). You must read this !!!