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Robert Emerson Coleman
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The Master Plan of Evangelism Paperback – Abridged, May 1, 2010

by Robert E. Coleman (Author), Billy Graham (Foreword)
4.7 4.7 out of 5 stars 2,083 ratings
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For more than forty years this classic study has shown Christians how to minister to the people God brings into their lives. Instead of drawing on the latest popular fad or the newest selling technique, Dr. Robert E. Coleman looks to the Bible to find the answer to the question: What was Christ's strategy for evangelism? This convenient, portable format has an updated look for a new generation of readers.
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  1. Print length
    160 pages
  2. Language
    English
  3. Publisher
    Revell
  4. Publication date
    May 1, 2010
  5. Dimensions
    4.37 x 0.43 x 7.01 inches
  6. ISBN-10
    0800788087
  7. ISBN-13
    978-0800788087
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From the Publisher

Coleman

Coleman, The Master Plan of Discipleship

Coleman

Coleman, The Master Plan of Evangelism

Mark Mittelberg, executive vice president, Willow Creek Association, on The Master Plan of Discipleship

Paul Cedar, president, Mission America, on The Master Plan of Evangelism

Robert E. Coleman
Coleman Coleman, The Master Plan of Evangelism Coleman, The Master Plan of Discipleship
More Books from Robert The Master Plan of Evangelism The Master Plan of Discipleship
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From the Back Cover

"Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism."--Billy Graham

It all started when Jesus called a few people to follow him and share God's message with their neighbors. We are called to do the same. But evangelism can be difficult--even intimidating. With all the evangelism resources available, where should you turn to find sound advice on how to share the Good News with others?

The answers aren't found in TV evangelism, easy-evangelism guidebooks, or the latest marketing techniques. Rather, Robert E. Coleman points to the Bible, to the ultimate example found in Jesus Christ.

For more than forty years, The Master Plan of Evangelism has challenged and instructed more than 3.5 million readers. This abridged version for time-starved readers is as fresh, relevant, and effective as ever. Join the movement and discover how you can minister to the people God brings into your life.


Robert E. Coleman is distinguished professor emeritus of evangelism and discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College. He is the author of The Master Plan of Evangelism, which has sold more than 3 million copies.

About the Author

Robert E. Coleman is distinguished professor emeritus of evangelism and discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College. He is the author of The Master Plan of Evangelism, which has sold more than 3 million copies.

Product details

  • Publisher ‏ : ‎ Revell; 2nd edition (May 1, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 0800788087
  • ISBN-13 ‏ : ‎ 978-0800788087
  • Item Weight ‏ : ‎ 3.44 ounces
  • Dimensions ‏ : ‎ 4.37 x 0.43 x 7.01 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2,083 ratings

About the author

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Robert Emerson Coleman

Robert Emerson Coleman

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Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
2,083 global ratings

Top reviews from the United States

Mark B Fields
5.0 out of 5 stars Great overview
Reviewed in the United States on April 11, 2024
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This classic is a good presentation of the heart of Jesus and His plan to reach the world. It has very good Biblical support in his explanations.
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Jerry Smith
5.0 out of 5 stars The Book on Leadership (Christian based, but applicable to all)
Reviewed in the United States on January 27, 2024
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My Pastor, Jeff Little, from Milestone Church, in Keller, Texas, said “The Master Plan for Evangelism”, along with the Dr. Coleman’s other book from the same series (The Master Plan for Discipleship), informed everything he has done to build an extraordinary church (organization).

I decided to get the two books and read them for myself, and am so glad I did. Dr. Coleman does an amazing job of explaining how the fundamentals of leadership work and can be applied to produce amazing results. It’s a timeless work that takes so much of the mystery out of the story of Jesus Christ, and how his initial leadership strategies changed the world forever. If you’re a Christian already, you’ll love this book, and if you’re not and approach it with an open mind, you’ll be amazed at what you learn from it. In the competitive world we live in, it gives you a formula for success that is time tested and proven.
One person found this helpful
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Tabitha&Robert
5.0 out of 5 stars Absolutely Fantastic
Reviewed in the United States on April 19, 2024
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Best that I've read on the topic. Coleman does an excellent inspection of the method that Jesus used in training, encouraging, and sending out the 12 Disciples for spreading the Gospel.
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Kindle Customer
5.0 out of 5 stars Master Plan of Evangelism
Reviewed in the United States on March 30, 2024
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Excellent read showing how Christ Evangelised. How important it is to guide young converts to maturity and its not only about how to win souls, but how to groom them to also be evangelism
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Eddie B.
4.0 out of 5 stars Just as described. Thank you.
Reviewed in the United States on October 2, 2023
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This book is a fantastic book
One person found this helpful
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Joe Chiappetta
5.0 out of 5 stars Awesome!
Reviewed in the United States on May 20, 2015
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A Masterful Insight into Jesus' World Vision
A book review of The Master Plan of Evangelism, Robert E. Coleman, 1962

Reviewed by Joe Chiappetta, 2016

Get this book if you want to change the world for the better. It contains life-changing insights into how Jesus operated to prepare his disciples for world evangelism. With application of the simple yet challenging principles discussed, you will know how to invest in people and spread the good news around the world. This is totally worth your time to read and put into practice.

In The Master Plan of Evangelism, the author, Robert Coleman, does an amazing job at presenting Jesus' ministry strategy from a big picture level. Yet Coleman does so in a way that makes the strategy digestible for replication. That is the brilliance of this book; it is a true and effective outline of Jesus' methods that anyone can imitate. He even makes the point that Jesus' methods are so powerful, that they work well even when non-Christians use them.

Conversely, when people use Jesus' teaching in a partial, uncoordinated, independent, pick-and-choose manner, the results are less inspiring, to say the least. Coleman even emphasizes that religious groups should not assume that the average untrained member is qualified to lead things without first being trained to imitate Jesus. The key is having trained leaders who can replicate what and how Jesus did things. That is how ministry really spreads.

The Master Plan of Evangelism is a very short book, yet emanating with power. In fact, Coleman exemplifies the much sought-after trait of being brief and powerful. I appreciate things being broken down in digestible chunks, and Coleman does so in his book by turning Jesus' methods into eight overarching tactics that were consistent throughout his ministry. These can be seen as guiding principles that were underlying in his ministry. They that are completely integrated, yet can also be distinctly described and replicable today. All eight fall under Jesus' statement "I am the way..." from John 14:6. In other words, there is no Christian way without wholehearted, complete imitation of Jesus' way.

The eight principles are as follows:
1. Selection: Men were his method.
2. Association: He stayed with them.
3. Consecration: He required obedience.
4. Impartation: He gave himself away.
5. Demonstration: He showed them how to live.
6. Delegation: He assigned them work.
7. Supervision: He kept check on them.
8. Reproduction: He expected them to reproduce.

A careful examination of these principles can be quite convicting. Since Jesus is the way, and therefore imitation of him is the way, then we all have to ask ourselves three questions:
1. Have I been sufficiently trained to do these eight principles of Jesus?
2. Am I personally doing each one of these eight principles on an ongoing basis? Note that it is not enough to merely agree with the principles of Jesus; we need to do them. That is true Christianity.
3. Am I calling and training others to do these principles of Jesus?

This is a personal assessment that all of us must make and reassess on an ongoing basis. Those who answer "yes," and whom God would agree to their "yes" on all three questions will be the mighty revolutionaries that will spread the good news all around the world, as part of the master's master plan of evangelism.
30 people found this helpful
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Tyler Mitchell
5.0 out of 5 stars Reviving a lost art of mentorship and discipleship
Reviewed in the United States on February 10, 2024
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With everyone looking for the next best thing this book stands true as a look back on how Christ saw his disciples and poured into them. This art of discipleship is mostly lost in our independent culture in the states. This book is my standard for teaching others what it means to be a disciple and how Jesus discipled others to reach the world.
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christopher ostrowski
5.0 out of 5 stars Essential reading!
Reviewed in the United States on January 31, 2024
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This is a needed book for any disciple of Christ. It will emphasize the necessity of keeping the purpose God has given us individually and as a church at the heart of everything that we do.

I highly recommend!
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Top reviews from other countries

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bluegrass
5.0 out of 5 stars Timeless, neglected wisdom
Reviewed in the United Kingdom on July 15, 2023
Verified Purchase
The Church needs to hear this message.
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Amazon Customer
5.0 out of 5 stars I finished the first chapter already
Reviewed in Canada on January 26, 2021
Verified Purchase
I read through the first chapter and really learned a lot from the words described, it really teaches a lot on how to live our lives the way Jesus did and how we can be just like Him. I look forward to reading the rest of the book.
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Roberto C. De Oliveira
5.0 out of 5 stars Discipling a few who will disciple to reach the world
Reviewed in Brazil on September 15, 2018
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Jesus is not only the model for life, but also for strategy of ministry. His priority in discipling a few who would disciple others to reach the world changed my perspective!
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renjitthomas
5.0 out of 5 stars book master plan of evangelism
Reviewed in India on September 14, 2017
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very good
One person found this helpful
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Lets
5.0 out of 5 stars Make it simple as the Master
Reviewed in France on March 29, 2018
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Not read everything yet but the 1st pages show how far the Church is from the Head/Master.
We better go back to the basis if we want to see results. Glory to Him!
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