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The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – February 23, 2011

by Jennifer Lee (Author), Kate Prentiss (Illustrator), Chris Guillebeau (Foreword)
4.5 4.5 out of 5 stars 240 ratings
See all formats and editions
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Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
Previous page
  1. Print length
    240 pages
  2. Language
    English
  3. Publisher
    New World Library
  4. Publication date
    February 23, 2011
  5. Dimensions
    7 x 0.5 x 9 inches
  6. ISBN-10
    1577319443
  7. ISBN-13
    978-1577319443
  8. See all details
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Editorial Reviews

Review

“If you think of business planning as boring, well, you haven’t read this book yet. This is not business as usual....Jump right in!”
— from the foreword by Chris Guillebeau, author of The Art of Non-Conformity

“Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
— Tama J. Kieves, bestselling author of This Time I Dance!

“This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
— Jennifer Louden, author of The Life Organizer

“Move over, spreadsheets — this is business planning for the rest of us.”
— Andrea J. Lee, CEO of The Wealthy Thought Leader

About the Author

Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.

Product details

  • Publisher ‏ : ‎ New World Library; 39335th edition (February 23, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1577319443
  • ISBN-13 ‏ : ‎ 978-1577319443
  • Item Weight ‏ : ‎ 15.4 ounces
  • Dimensions ‏ : ‎ 7 x 0.5 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 240 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Jennifer Lee

Jennifer Lee

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Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
240 global ratings

Top reviews from the United States

Nina B
5.0 out of 5 stars Enjoying the Business Planning Process!
Reviewed in the United States on October 10, 2012
Verified Purchase
I do business plans and strategic plans for nonprofit organizations, which I find very rewarding. But a plan for my own company, well that is another story! This summer I vowed to build my business and set a firmer foundation from which to grow. I have read numerous books both on creating a business plan and creating vision boards and love the creative process, so giving a book like this a try was exciting for me. I am about half way though the book and three quarters finished with my business plan using the book as a guide. The left brain/right brain approach has been very satisfying. I found I had an altered book on hand to use for my creative plan and use envelopes to house the more left brained things like financial projections. I have found this book and technique very useful and plan to create some exercises for my clients to help them bring more right brain thinking to their planning process. This book is not just vision boards and magic, it is a very practical guide as well, and provides a variety of resources that will be needed for a more public plan (like when you go for a loan or are pursuing a new client). If you are totally left brained, this might not be your bag, even though it is very practical at the same time, for me it has been a great way to really think out and envision the future of my company.
5 people found this helpful
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AzArtist
5.0 out of 5 stars The Right Brain Business Plan
Reviewed in the United States on July 20, 2012
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I am just starting to work through the book. It is as warm and engaging as Jennifer is herself. She leads you step by step through the process, and encourages you, allowing your creativity to soar. The left brain chill pills are great, as are the right brain boosters.

There is so much useful, focused information in this book. For any creative person, who has fears of the financial or marketing aspects of running a business, this book will help you to work through those fears, and come out feeling triumphant and empowered. I was part of Jennifer's free online event, and as I read the book, I can near her friendly, encouraging voice speaking to me. Thank you Jennifer :)

Do yourself a favor, buy the book, and begin the journey.
One person found this helpful
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Jessica Jones
4.0 out of 5 stars A Surprise
Reviewed in the United States on August 5, 2013
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I fully expected to hate this book. I even started reading it without cracking the spine so that I could return it once I'd read it. I meet with a group of business women, most of whom are in creative fields, myself included, and we have a book club for business related books. This book was chosen by the group and ever since this book was published, I've thought it looked ridiculous.

However, after reading it, I have two things to say...

1. For a seriously right-brained individual, this book is awesome for helping them streamline their vision into something resembling a plan. You won't be able to take the end product to the bank, but you will make progress with your business goals.

2. For someone like me, a right-brain person who understands and appreciates the value of spreadsheets and documents that are bank worthy, this book is a really fun way to help you gather and organize the data that would eventually feed a proper business plan. And you'll be left with something fun to use in your studio/office/etc. to help keep you on your path.

Despite all my expectations, I'm happy to have read this book and will reference it from time to time in the future. And I will not be returning it. ;-)
19 people found this helpful
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AbookPhan
5.0 out of 5 stars A Business Must!
Reviewed in the United States on July 6, 2013
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This book is right brained savior! Not only is it a quick and easy read, the book actually gets you excited to make a business plan. This book is for all levels of business. I am using this to structure the selling of my ebooks and was glad to find a book that got me even more excited about my business. The book has plenty of creative ideas for all tastes and I think if anyone is thinking about or already has a business you should absolutely use this book!
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T. A. Dumas
5.0 out of 5 stars whatever your brain, it's a great tool
Reviewed in the United States on May 30, 2014
Verified Purchase
I love taking quizzes and tests and when I take "right-brain vs. left-brain" tests I come out smack dab in the middle. I am a creative, free-thinking-upbeat people person but I am also a planner who is analytical, deep-thinking and methodical. This book is a great way for me to have a PLAN, but with flexibility and a visual factor so BOTH sides of my brain are satisfied. It is so practical and easy to use and the exercises really helped me see things in a new way. As someone about to launch a newly updated version of my business, this book has helped tremendously to give me clarity and vision for what I REALLY want. I plan to go back to it again and again as I tweak and adjust things. A must-have for entrepreneurs!
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Evan Hadkins
3.0 out of 5 stars A Breath of Fresh Air
Reviewed in the United States on July 8, 2012
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This book takes you through the process of starting a business from idea to implementation. It is clear, engaging and enjoyable.

It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.

It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.

In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
44 people found this helpful
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MandyFire
5.0 out of 5 stars superb book!
Reviewed in the United States on April 29, 2011
Verified Purchase
This book is simply perfect. If you are a trying to start a business... this is a must have. It really gives you all the tips and tricks to make sure your business gets off to a good start. this book puts a creative spin on each aspect of business that you may have dreaded to do before! Trust me, this is WORTH the money... all of the little work book pages, the color, the online content... it's perfect.
3 people found this helpful
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Top reviews from other countries

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Cliente Amazon
5.0 out of 5 stars Libro stimolante e innovativo
Reviewed in Italy on January 24, 2018
Verified Purchase
consigliato a chi intraprende un business dalle basi e non sa come gestire un piano di marketing.
Ci sono spunti interessanti, originali e l'uso di immagini e disegni serve a tenere viva la concentrazione.
Consigliato per future imprenditrici
Articolo giunto puntuale e in ottime condizioni
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Maria Lopez
5.0 out of 5 stars Just what I was looking for
Reviewed in Spain on January 11, 2017
Verified Purchase
After some months of striving to create a business plan, I came across Jennifer Lee's book by chance. It was love at first sight. She has de creative, fun approach I was looking for all with strong business foundations. I'm still working with it, which is great, because I used to run away from more "traditional" plans after a couple of days.

Enjoy Jennifer's optimistic, colorful approach and put into practice her sensible tips and ideas and you'll get what you need: a business plan you'll love to create and apply to your business.
2 people found this helpful
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WeeCeleste
5.0 out of 5 stars Ah-Ha Moment for Creative Entrepreneurs
Reviewed in Canada on April 27, 2014
Verified Purchase
I've worked with entrepreneurs for almost 20 years. Creative entrepreneurs often have difficulty writing a traditional business plan because they see the world in a different way. Jennifer's book tells them that's OK. She walks them through the steps of a traditional plan, but in a visual and creative way. I think this book will be an "ah-ha moment" for many creative entrepreneurs.
3 people found this helpful
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Josie
5.0 out of 5 stars Buy It!
Reviewed in the United Kingdom on February 19, 2014
Verified Purchase
I bought this book after seeing a friend posted about it on their FB page and I thought yeah, yeah another boring business plan book ( this is the third business type book I have bought) but as soon as it arrived, I was engrossed straight away and went on the website to download and print off pages and the spreadsheet.

Lots of good information in on all aspects of starting and running a business and interesting and inspiring!
so would I recommend this book, yes I would!

However if you prefer a traditional business plan book then this is not for you.
5 people found this helpful
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silvano sartori
3.0 out of 5 stars simpatico libro che permettere di creare un business plan grafico...
Reviewed in Italy on July 21, 2019
Verified Purchase
Qualche esempio di come realizzare un business plan visuale per rappresentare la vostra idea.
Abbastanza standard, base sufficiente ma si trova di meglio in giro sul web.
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