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The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – February 23, 2011
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Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.
Discover how to:
* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
- Print length240 pages
- LanguageEnglish
- PublisherNew World Library
- Publication dateFebruary 23, 2011
- Dimensions7 x 0.5 x 9 inches
- ISBN-101577319443
- ISBN-13978-1577319443
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Editorial Reviews
Review
from the foreword by Chris Guillebeau, author of The Art of Non-Conformity
Who says you can’t rock Wall Street and wear purple at the same time? Jennifer Lee opens the door for artists, healers, and brilliant souls to take their passion into the marketplace.”
Tama J. Kieves, bestselling author of This Time I Dance!
This is one of those rare books I cannot wait to mark up, get paint on, and really use....If you yearn to do your own thing but believe you can’t...stop that voice in your head right now and listen to Jennifer Lee’s funky, delightful, seasoned help instead.”
Jennifer Louden, author of The Life Organizer
Move over, spreadsheets this is business planning for the rest of us.”
Andrea J. Lee, CEO of The Wealthy Thought Leader
About the Author
Product details
- Publisher : New World Library; 39335th edition (February 23, 2011)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 1577319443
- ISBN-13 : 978-1577319443
- Item Weight : 15.4 ounces
- Dimensions : 7 x 0.5 x 9 inches
- Best Sellers Rank: #687,754 in Books (See Top 100 in Books)
- #689 in Crafts & Hobbies Reference
- #1,556 in Systems & Planning
- #4,106 in Entrepreneurship (Books)
- Customer Reviews:
About the author
Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.
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Her exercises helped me turn my creative chaos into a clear, actionable business plan without losing my artistic soul in the process. It felt like exploring my business ideas with a good friend who really gets the creative process. If you’re ready to turn your dreams into reality but want to keep it playful and visual, this book is your go-to guide. Jennifer Lee really knows how to speak to a creative heart!
If you run your own business, you have either avoided business plans or mastered them. There's not much room in between. Lee's idea is that business plans are left-brain based and that makes them hard for right-brain people. So she wrote a book that helps right-brain people write that business plan.
The book is laid out with lots of color and worksheets (which you can download from her website.) Many of the steps look like art projects. If you like the idea of mind mapping, you will love this book!
She has a left-brain, logical approach (with process steps) on how to use the book and why you should have a business plan. Then she helps you do it, creative style.
Chapters in the book:
The Skinny on the Right-Brain Business Plan Process and Structure
Where Is Your Business Headed, and What Do You and Your Company Stand For?
It's a Big World Out There--Where Do You and Your Business Fit In?
Find and Connect with Your Perfect Customers?
Develop a Financial Plan with Fun and Flair
Build a Creative Playground of Business Support So You Don't Have to Go It Alone
Make Your Plan Real with Goals, Strategies, and Action Steps
Put the Finishing Touches on Your Right-Brain Business Plan
Keep Your Right-Brain Business Plan Alive
It's an interesting book, I bought it because I'm always interested in new approaches to old ideas. And I am always interested in how very different people communicate with each other.
I do find that she would help more people if she unwrapped some of the words she uses and assumes everyone knows. For example, she asks you list your values. Most people might think she means "honor, patriotism, generosity" and those are fine values. But in a business sense, she probably means different, more subtle values like, "doing administrative work regularly so it doesn't pile up," and "posting tips on my blog once a week." Still the book is a good read for a beginning solopreneur with no idea how to manage a business plan.
There is so much useful, focused information in this book. For any creative person, who has fears of the financial or marketing aspects of running a business, this book will help you to work through those fears, and come out feeling triumphant and empowered. I was part of Jennifer's free online event, and as I read the book, I can near her friendly, encouraging voice speaking to me. Thank you Jennifer :)
Do yourself a favor, buy the book, and begin the journey.
Top reviews from other countries
Ci sono spunti interessanti, originali e l'uso di immagini e disegni serve a tenere viva la concentrazione.
Consigliato per future imprenditrici
Articolo giunto puntuale e in ottime condizioni
Enjoy Jennifer's optimistic, colorful approach and put into practice her sensible tips and ideas and you'll get what you need: a business plan you'll love to create and apply to your business.
Lots of good information in on all aspects of starting and running a business and interesting and inspiring!
so would I recommend this book, yes I would!
However if you prefer a traditional business plan book then this is not for you.
Abbastanza standard, base sufficiente ma si trova di meglio in giro sul web.