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Mind Hacks: Tips & Tricks for Using Your Brain 1st Edition

4.1 4.1 out of 5 stars 95 ratings

The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious. Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen. Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together. Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find:
  • Release Eye Fixations for Faster Reactions
  • See Movement When All is Still
  • Feel the Presence and Loss of Attention
  • Detect Sounds on the Margins of Certainty
  • Mold Your Body Schema
  • Test Your Handedness
  • See a Person in Moving Lights
  • Make Events Understandable as Cause-and-Effect
  • Boost Memory by Using Context
  • Understand Detail and the Limits of Attention
Steven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then Mind Hacks is the key--let yourself play with the interface between you and the world.
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Editorial Reviews

About the Author

Tom Stafford has a PhD in Cognitive Neuroscience and is currently a research associate in the Department of Psychology, University of Sheffield. He is also an associate editor of the Psychologist magazine and has previously worked as a freelance writer and researcher for the BBC.

Matt Webb's background is in new media. His freelance activities include an IM interface to Google, which predated the Google API and is included in O Reilly s Google Hacks. He launched a project to find the Web's favorite color that was featured on BBC News Online and national newspapers in the UK. His current job in R&D at the BBC involves these kinds of projects internally, and gives him experience at addressing abstract social and technological ideas to mixed audiences. He was a popular speaker at O Reilly's Emerging Technology Conference in 2004.

Product details

  • ASIN ‏ : ‎ 0596007795
  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (December 28, 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 394 pages
  • ISBN-10 ‏ : ‎ 9780596007799
  • ISBN-13 ‏ : ‎ 978-0596007799
  • Item Weight ‏ : ‎ 1.18 pounds
  • Dimensions ‏ : ‎ 6 x 0.82 x 9 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 95 ratings

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
95 global ratings

Top reviews from the United States

Reviewed in the United States on March 29, 2005
I'm only 2/3 of the way through the book but thought it would be worth posting a review before completing it for one reason. The reason is that all the many links found in the book do not need to be entered in by hand. The authors recently put the complete list of links on their web page. This makes it a lot more enticing to go off and explore illusions and support information.

I liked the idea of the book, and when I started reading it, it seemed somewhat unengaging. Somewhere after the first 10 hacks or so that changed. I guess I started developing a feel for what it was all about. It's sort of textbook-ish, but nevertheless very interesting. Sort of like a lab manual and you are the lab.

I think other reviewers have given a pretty fair idea of what it's about, so I'll only make a few comments.

I think it's worthwhile reading their comments sprinkled among the references. There's some very good info there and suggestions about further reading.

A real show stopper item is how we use the external world as a database to help us see. That's a real twist. See the J. Kevin O'Regan web article, Hack #40. That reminds me. Some of the illusions on the web, particularly those on change blindness, are a little tricky. A good illustration is in this article. There's a section (single line actually) called "slow motion". You probably won't notice what happens in the animation until it stops, and you try to restart. Suddenly it jumps out at you. My point is that sometimes you have to fidget awhile with the computer. This is not a fault of the book.

Another show stopper (to me at least) is the experiment discussed in the chapter on integration, Hack #61. It appears that language is necessary to integrate information from our senses. In this case, geometry and color.

As of this writing, it's unfortunate the publisher hasn't yet put some of the book online. There are a few items I would like to search for that I did not highlight and cannot find in the index. The index is, however, quite good.

Another good current read on the mind is "Blink" by Malcolm Gladwell.

P.S. I'm looking for the story about the pilots.
13 people found this helpful
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Reviewed in the United States on October 17, 2019
What a misleading title. This book has nothing to do with hacking your mind or learning to use it better or increasing its performance or any other self-help tangent. It's a well written, well researched and well organized book about your brain and its functions, subroutines and organization. It's a science book written to be read by the general public and it's doing an excellent job. Highly recommended to those interested in learning how our cognitive services function, our senses interpret the world around us and how our nervous system keeps the show going.
4 people found this helpful
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Reviewed in the United States on March 27, 2013
it is a delightful book, zesty fun informative. I haven't finished due to ...life. but more than halfway through and as a cognitive sort i have found this information useful, not profound or deep, but does lead one to think outside the box by being eclectic enough stray from beaten paths but not with enough wizadry to roam chaotically about pointing attention to itself. The book provides a rich trove of neuroscience info packaged with whim and slyness. It also lacks the dogmatic sententious nose-kite attitudes of some authors.
5 people found this helpful
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Reviewed in the United States on May 12, 2008
This book isn't about "hacking your brain" at all. What it really is is an overview of neuroscience, presented as 100 different topics which talk about how the brain works. Ever wonder how our brain figures out which direction sound comes from? Or how we pick out patterns in chaos? Or how we construct our vision of the world? Not only does it explain it in a very accessible fashion, but it gives hyperlinks to things online which have mp3s or jpegs which help demonstrate the point so that you can verify for yourself that it's how it works.
7 people found this helpful
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Reviewed in the United States on October 28, 2005
the reason i gave this book a 3 star rather than a 4 is that it appears to be what it is not: a how-to book on molding the mind. i am however enjoying using it as a browser and reference book and have to say that it is quite well organized with sections covering main senses or applications of the mind. and as usual with o'reilly books - the format is exemplary.
12 people found this helpful
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Reviewed in the United States on December 14, 2012
This book is very detailed and very insightful, it can become dry at times, but that's because it has so much information that is needed to understand such a great topic.
One person found this helpful
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Reviewed in the United States on February 9, 2018
These fellows that wrote this are as much perceptual psychologists as I am a nuclear scientist. I truly question their curriculum vitae. In addition pages were missing.
One person found this helpful
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Reviewed in the United States on March 18, 2006
I found this book to be interesting in the way that it presents it's topics. It was insightful and worth the purchase. It is the type of book that you select chapters that interest you as opposed to going cover to cover.
8 people found this helpful
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Top reviews from other countries

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CURE
5.0 out of 5 stars Sehr Interessant
Reviewed in Germany on December 4, 2023
Inhaltlich zeitlose Empfehlung. Super
Nicholas FRANKLIN
3.0 out of 5 stars Over promises and under delivers
Reviewed in Spain on January 24, 2018
Although the title and presentation promise ways to hack your brain, most of the content is informative in nature, and although interesting, very little is actually practical. Moreover, the content seems too advanced for laypeople and too superficial for practical application. Not a bad book but disappointing
Tim Pickering
5.0 out of 5 stars You will never see the world the same again
Reviewed in the United Kingdom on January 10, 2017
A fascinating insight into the tricks your mind plays, how does the magician fool you with slight of hand, how do optical illusions work but with real science and neuroscience explanations.
One person found this helpful
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Powerdocs
3.0 out of 5 stars Non ho capito che non era per me. Ma per chi è?
Reviewed in Italy on June 24, 2013
Non mi ha convinto. Incuriosito e deluso. Non l'ho terminato.
Non è riuscito a divertirmi né a coinvolgermi con i temi trattati.
One person found this helpful
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亮佑
4.0 out of 5 stars 名著だと思う
Reviewed in Japan on July 7, 2011
関連資料の起点の本ですし、オリジナル感はあります。但し、生データなので速攻性を期待する方には向かないかもしれません。あくまでここから考え始めるというつもりの人向けの関連資料への起点です。その点では出色で何度も読んでます。以上。