Here are 43 books that Inside Art Direction fans have personally recommended if you like
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I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
This book is an object of art. Beyond reading this book for all the information on the history of letterforms, the anatomy of letterforms, how to distinguish typefaces, and all the key concepts about typographic design you need to know, any reader will become a viewer—gazing at the beautiful illustrations for hours on end.
Leave it to the brilliant artist Rose Gonnella to turn a typography book into a masterpiece that belongs not in the museum gift shop but in the museum proper. Run don’t walk to your device or nearest bookseller to get this treasure. This book is one of three in a series on design fundamentals by the same authors.
Miss Visual Elements and Principles of Composition class, again? That's OK. You can borrow our notes.
Lucky for you, we didn't miss a single class the entire semester so you'll find all of the important points explained in the notes, along with the class assignments.
How does a dot turn into a line to create a shape that makes up a composition? We covered that and more. You'll see in the notes that we went over all of the basic elements of composition-dot, line, shape, texture, & pattern, color, and space-as well as the principles for composing the elements on…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
Anyone in advertising or interested in advertising should read anything PJ Pereira (co-founder and Creative Chairman of Pereria O’Dell) has to say. Period. That should be enough reason to read this tome but there are more.
Content is everything. Advertising competes with entertainment online and everywhere 24/7. This book is a collection of essays from jurors on the 2017 Lions Entertainment award jury—therefore these folks know what they’re talking about.
A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.
A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.
Live television viewing is decreasing as audiences choose to stream television…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire aboutThe Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of…
I'm a Distinguished Professor in the Michael Graves College, Kean University. I’ve written over twenty books about advertising, graphic design, branding, personal branding, creativity, and drawing. On May 17, 2022, Routledge will publish my new book, Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. I’ve won numerous awards for my design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. In 2015, I received the Human Rights Educator award, 2016 Kean Presidential Excellence award for research, 2013 Teacher of the Year, and the Carnegie Foundation lists me among the great teachers of our time.
What's so compelling and important about this book not only for educators but for all designers and creative professionals, is gaining insights into the multitude of experiences of Black, Brown, and Latinx design educators whose essays are included in this volume. The narratives of the educators included are powerful, offering rarely heard perspectives.
On a personal note, I had the pleasure and honor of working with Professors Kelly Walters and Anne H. Berry in the Design Incubation Fellowship; and, I'm proud to say Professor Jason Alejandro was my student. I love Walters' design of Black, Brown + Latinx Design Educators. It's a special treat for readers when the author is the designer because the design of words on the pages flow in a more purposeful way. That's the case with several of the books on my list!
In Black, Brown + Latinx Design Educators, Kelly Walters collects
twelve deeply personal interviews with graphic design educators of
color who teach at colleges and universities across the United States
and Canada. BIPOC design educators often find themselves in design
spaces where they struggle as the only person of color at their school
or workplace. Their impactful stories offer invaluable perspectives for
students and emerging designers of color, creating an entry point to
address the complexities of race in design and bring to light the
challenges of teaching graphic design at different types of public and
private institutions.
I've been a guest lecturer and featured presenter at colleges and conferences, served on the Board of Directors for ICON6, and authored eight published books on illustration and design. I'm a retired college art professor and freelance illustrator and still teach fine art, design, and cartoon classes for kids and adults; I’m also an English Dept. writing tutor at a local college. Right now, I am exploring the medium of cardboard. Cardboard taps into a material that is so ubiquitous and common, it’s often maligned as being inconsequential, but I’m positively tickled to be working in a material that was wonderfully simple and presents a simply wonderful challenge.
In a book that thoroughly examines the world of art and design, it would be remiss to not discuss the business side of things. So, in my book, I do.
Why? I can’t think of a better way to earn a living than to make a living by doing something you love and that replenishes your soul. And no, selling your art does not mean you are selling your soul.
Hear me out: selling shoes is a worthy occupation. I’ve done that; people will always need shoes. But me, I’d rather sell art. This is the bible of how to sell your work cleanly and not get taken to the cleaners.
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.
Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood.
This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts…
I've been a guest lecturer and featured presenter at colleges and conferences, served on the Board of Directors for ICON6, and authored eight published books on illustration and design. I'm a retired college art professor and freelance illustrator and still teach fine art, design, and cartoon classes for kids and adults; I’m also an English Dept. writing tutor at a local college. Right now, I am exploring the medium of cardboard. Cardboard taps into a material that is so ubiquitous and common, it’s often maligned as being inconsequential, but I’m positively tickled to be working in a material that was wonderfully simple and presents a simply wonderful challenge.
I guess, if you polled illustrators and designers as to who was the GOAT, it would probably be Milton Glaser. On my list, he’s certainly up there.
A supreme talent, Glaser was (still is, and I think, always will be) incredibly influential; when you read this book, you’ll see why.
While writing my book, I had the honor and pleasure to work with his life-long friends and studio mates, Reynold Ruffins and Simms Taback. All three of these guys demonstrated superlative skills coupled with super smart concepts. I should also mention they were just plain mensches.
Available again, the enduring, iconic volume showcasing the key early-career work and process of the godfather of modern graphic design
Milton Glaser: Graphic Design, perhaps the most famous book of its kind, explores the early decades of America's pre-eminent graphic artist. Glaser's work ranges from the psychedelic Bob Dylan poster to book and record covers; from store and restaurant design to toy creations; and magazine formats including New York magazine and logotypes, all of which define the look of our time. Here Glaser undertakes not only a remarkably wide-ranging representation of his oeuvre from the incredibly fertile early years, but,…
I take “silly” graphic books quite seriously: I’m a firm believer that encouraging young people to read for pure enjoyment creates lifelong readers. Originally a reluctant reader myself, it was primarily graphic books that strengthened my reading skills, my vocabulary, and that ultimately turned me into a fierce advocate for literacy. Now a professional creative, I try to share my love of books and graphic books by paying it forward and creating my own books that I hope will resonate with readers and turn them into strong readers as well!
If your reader struggles a bit with a Level Two, Worm and Caterpillar is an even simpler leveled graphic reader at Level One, but also a wonderful, silly book about friendship. And I adore Kaz’s illustration style: it has a crunchiness all its own.
Another of her books, Bitsy Bat, School Star is also worth a read.
This heartwarming and affirming Level 1 Ready-to-Read Graphics book celebrates the beauty of true friendship!
Worm and Caterpillar are friends—best friends. Worm loves how they are just alike, but Caterpillar has a feeling there is a big change coming. Then Caterpillar disappears for a while and comes back as Butterfly. Will Butterfly and Worm still be friends?
Ready-to-Read Graphics books give readers the perfect introduction to the graphic novel format with easy-to-follow panels, speech bubbles with accessible vocabulary, and sequential storytelling that is spot-on for beginning readers. There’s even a how-to guide for reading graphic novels at the beginning of…
I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.
A relatively small, informal book filled with advice on how to keep having great ideas and how to survive in the creative business. Valuable even in you only pick up for a minute.
With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).
Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded?
Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution…
Although I have been a professional artist for over forty years, I have never yet gotten to the point where I imagine I have it all figured out. There are always new techniques to learn, and new mediums to explore. The books on this list are ones I have found helpful in nudging me in new and productive directions.
James McMullan is one of America’s preeminent illustrators, working consistently from the 60s to today. He may be most familiar for his long series of posters for Broadway shows at Lincoln Center, but he has also done magazine illustrations, children's books, record covers, and animation. Running parallel to his illustration work has been a long career in teaching, principally at New York’s School of Visual Arts (for which he also has done a series of subway posters). I was privileged to take his SVA illustration course– which had a stringent portfolio review – for two years early in my career, about the time this book appeared. No collection of greatest hits, or even a guide to achieving McMullan’s juicy watercolor style, this is a thoroughly candid tour through an illustrator’s work process, including a generous selection of preliminary sketches and reference photos.
Since I came to architecture through classical archeology, writing about design was kind of like coming home. I made the switch to journalism after moving to Tokyo. At that time, Japan’s economy was going strong, boom cranes were everywhere, and the worldwide appetite for information about new construction was robust. An outgrowth of my success documenting architecture, my interest in design was sparked partly by the chairs and teapots created by Japanese architects but also by the superb array of daily-use goods available in Japan. The dearth of information about these items and their designers led me to cover design at various scales.
I first encountered this book many years before I began my own.
It accompanied a marvelous exhibit launched by the Philadelphia Museum of Art which, sadly, I did not see in person. Arranged by decade, the body of the book features individual products from the 1950s to the 1990s.
This reveals the overlap between different design disciplines and the cross-fertilization of ideas. I love the large photos which pull you in and make you want to read the texts. The supporting essays were contributed by many of the most important design luminaries at work in Japan.
By the time I was working on my book, many of them were already gone.
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