Why am I passionate about this?
I’ve worked in and around the tech, science and startup world for the past 10 years, and hype has played various roles in my work and life. From working in advertising where my job was to build narratives around ideas and products, then in journalism where I was tasked with sorting hype from reality when deciding who and what to write about, to now being a researcher who looks into the very nature and power of narratives, ideologies, political economies and cultures around science and technology – hype has been a recurring topic which is so important in understanding and navigating the tech industry. I hope you find these books as enlightening as I have!
Gemma's book list on navigate technology hype
Why did Gemma love this book?
Whilst not specifically about tech, I find this book a crucial intervention in clearly laying out how narratives can be weaponized for catastrophic negative impact.
I also really like how it focuses on the scientists themselves, amongst many other people, and their role in being part of the project of doubt – in understanding and unpicking hype, it’s crucial to consider all the actors involved in bringing science and technology into fruition, and this book expertly does just that.
10 authors picked Merchants of Doubt as one of their favorite books, and they share why you should read it.
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific…